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This study assesses how Data-Driven Decision-Making (DDDM) impacts marketing practices and research. Using the PRISMA 2020 protocol, this research conducted systematic reviews of 94 peer-reviewed articles and utilized bibliometric and thematic analys...

Healthcare delivery systems operate as complex socio-technical Systems-of-Systems (SoS), where autonomous entities—hospitals, insurers, laboratories, and technology vendors—must coordinate to achieve collective outcomes that exceed indivi...

The integration of large language models (LLMs) into project-based learning (PBL) holds significant potential for addressing enduring pedagogical challenges in engineering education, such as providing scalable, personalized support during complex pro...

This systematic review explores how business intelligence (BI) and operations research (OR) help organizations ensure sustainable practices in supply chain management (SCM). Drawing on 56 peer-reviewed studies, this review synthesizes how BI tools su...

Cross-border greenfield investment in the financial services sector is increasingly understood not as isolated flows, but as a complex, dynamic global system. This systemic perspective is essential for understanding its holistic structure and evoluti...

As times to access health services have significantly increased worldwide in recent years, strategies and tools to better manage patients’ waiting lists have gained research interest. Computer-Based Patient Prioritization Tools (PPT) aim to man...

This paper proposes a strategic architecture of sustainable system development (SSD) for ESG enterprise transformation, demonstrating its application through a real-world case study on large multi-purpose sports venues (LMPSVs). The research integrat...

Service design often involves using diverse business and process modelling notations to represent strategic and operational aspects of services. Although complementary, no modelling environment currently enables integrated use of these notations. Thi...

Short-video platforms such as TikTok, Douyin, and Instagram Reels have transformed digital consumption into an immersive, algorithmically mediated commerce ecosystem. This study examines how compulsive short video use (CSV), a maladaptive pattern lin...

The rapid growth of University Science and Technology Innovation Parks (USTIPs) have recently been vital to China’s innovation-driven development. However, contributions to regional economic growth remains understudied. The Yangtze River Delta...