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15,044 Results Found

  • Article
  • Open Access
20 Citations
6,207 Views
21 Pages

In this empirical research, the author focuses on the enterprise resource planning (ERP) software market. Based on a contingent perspective of how markets emerge and can be shaped, the author asks the research question of whether the emergence of the...

  • Article
  • Open Access
4 Citations
3,619 Views
14 Pages

Corporate Social Responsibility and Product Market Power

  • Chong-Chuo Chang,
  • Han Yang and
  • Kun-Zhan Hsu

This study explores the impact of corporate social responsibility (CSR) on the product market power by examining listed firms on the Taiwan Stock Exchange and Taipei Exchange from 2005 to 2017. We use CSR awards as a social responsibility indicator,...

  • Article
  • Open Access
8 Citations
3,044 Views
13 Pages

17 November 2022

In the aquaculture product market, the efficiency of vertical price transmission is an important manifestation, representing the marketization level of aquatic products. When the price of any sector in the aquatic product industry chain fluctuates sl...

  • Article
  • Open Access
3 Citations
4,210 Views
18 Pages

16 March 2023

The digital platform market has evolved into a critical location for firms to engage in innovation and entrepreneurship. However, there is no clear answer to the question of when entrepreneurial firms should enter the digital platform market in order...

  • Article
  • Open Access
1,552 Views
15 Pages

10 September 2025

This paper introduces a novel ratio-based framework for analyzing how consumer heterogeneity translates into product differentiation in vertically structured monopoly markets. We consider a monopolist facing a continuum of consumers and a strictly co...

  • Article
  • Open Access
791 Views
21 Pages

The integration of the agricultural product market is of great significance to reducing price fluctuations and improving social welfare. In this study, we employ the relative price method to measure the integration of the agricultural product market...

  • Article
  • Open Access
5 Citations
11,092 Views
17 Pages

Recently, the phenomenon of purchasing limited edition products has been spreading rapidly in the reselling open market. As various technologies are introduced in the era of the fourth industrial revolution, platform-centered digital distribution has...

  • Article
  • Open Access
14 Citations
5,272 Views
24 Pages

11 May 2020

The literature on the role of enterprise social media (ESM) utilisation in driving the innovation profiles of organisations has not provided an understanding of the mechanisms of this positive relationship. By conceptualising ESM as including interna...

  • Article
  • Open Access
1 Citations
2,783 Views
19 Pages

This paper examines how the initiation of credit default swap (CDS) trading affects the product market competition faced by the referenced firms in the US. The trading of CDS provides an avenue for creditors to hedge default risks, thereby weakening...

  • Article
  • Open Access
3,825 Views
12 Pages

3 October 2022

The purpose of this research is to develop the concept of product performance, which is influenced by organizational transformation and organizational culture, and is mediated by market orientation. This research uses a quantitative approach, using t...

  • Article
  • Open Access
2 Citations
7,119 Views
21 Pages

Using a unique sample of 13,412 firm-year observations from 19 countries of the emerging economies for the period of 2011 to 2019, we investigate the association between the firms’ environmental, social, and governance (ESG) performance and the...

  • Article
  • Open Access
9 Citations
4,166 Views
27 Pages

20 February 2019

This study aims at quantifying the degree of concentration of the traditional product market in Romania, and the sector’s productivity and the economic performance of the different categories of traditional products are assessed. This can highl...

  • Article
  • Open Access
8 Citations
5,970 Views
18 Pages

This study examines the effects of product market competition on corporate investment and firm value and the moderating role of economic policy uncertainty on this relationship. The firm-level data of 1971 listed corporate firms for BRIC (Brazil, Rus...

  • Article
  • Open Access
3,184 Views
28 Pages

This paper investigates the impact of product market competition (PMC) on firms’ adoption of zero-leverage (ZL) strategies and examines whether this relationship is influenced by earnings volatility. Using data from 1989 to 2019, we analyze the...

  • Article
  • Open Access
33 Citations
8,550 Views
26 Pages

Innovation is an essential driver of companies’ growth and is important in securing and sustaining their competitive advantage and in the implementation of their entire strategies. In this process, a special role is played by companies’ c...

  • Article
  • Open Access
9 Citations
5,289 Views
29 Pages

Purchase Motives and Factors Shaping Consumer Behaviour on the Ecological Product Market (Poland Case Study)

  • Krystyna Mazurek-Łopacińska,
  • Magdalena Sobocińska and
  • Joanna Krupowicz

17 November 2022

The growing demand for ecological products is in line with the trend towards the ecologisation of consumption, which has become key in times of striving to achieve sustainable development that aims to satisfy consumer needs while respecting the natur...

  • Article
  • Open Access
39 Citations
4,758 Views
15 Pages

Assessing the Relationship between Market Orientation and Green Product Innovation: The Intervening Role of Green Self-Efficacy and Moderating Role of Resource Bricolage

  • Shamim Akhtar,
  • José Moleiro Martins,
  • Pedro Neves Mata,
  • Hongyun Tian,
  • Shumaila Naz,
  • Maria Dâmaso and
  • Ricardo Simões Santos

18 October 2021

Environmental issues have gradually gained attention in the last decade because of increased global warming and high waste production. Therefore, this article aims to add value to the environment management research by analyzing green product innovat...

  • Article
  • Open Access
42 Citations
8,514 Views
20 Pages

19 May 2020

Audit quality (AQ) is a crucial instrument for ensuring transparency and accountability in both the public and private sectors. If the AQ is responsible for the maximization or minimization of profit, then what are the circumstances that make these p...

  • Article
  • Open Access
41 Citations
8,998 Views
21 Pages

16 May 2019

Ongoing globalization and changing customer needs make it increasingly difficult for firms to survive in the long term. Innovation is considered an important tool for firms in this environment. In particular, a firm’s ability to cultivate innov...

  • Article
  • Open Access
14 Citations
4,868 Views
20 Pages

The Role of Marketing in Shaping the Development of the Market of Organic Farming Products in Poland

  • Magdalena Sobocińska,
  • Krystyna Mazurek-Łopacińska,
  • Stanisław Skowron,
  • Andrzej Graczyk and
  • Karol Kociszewski

25 December 2020

The natural environment is one of the areas of sustainable development. The implementation of the goals of sustainable development is associated with the creation of conditions supporting ecological behaviours as well as the greening of consumption....

  • Article
  • Open Access
1,579 Views
22 Pages

The Role of Integrated Information Management Systems in the Relationship Between Product Lifecycle Management and Industry 4.0 Technologies and Market Performance

  • Carlos Eduardo Maran Santos,
  • Pedro Tondela de Jesus Correia Filho,
  • Osiris Canciglieri Junior and
  • Jones Luís Schaefer

6 June 2025

This research explores the relationship between Product Lifecycle Management (PLM) and Industry 4.0 (I4.0) technologies with Integrated Information Management Systems (IIMS) and the impact on the Market Performance (MP) of organisations. A survey was...

  • Article
  • Open Access
72 Citations
35,836 Views
25 Pages

The Impact of Green Marketing on Consumer Behavior in the Market of Palm Oil Products

  • Renáta Machová,
  • Rebeka Ambrus,
  • Tibor Zsigmond and
  • Ferenc Bakó

25 January 2022

The aim of the article is to examine the impact of green marketing on consumer behavior in the market for products containing palm oil. The first chapter addresses the theoretical approach—the impact of green marketing on consumer behavior. We...

  • Article
  • Open Access
4 Citations
6,843 Views
25 Pages

How Can Industrial SMEs Achieve Sustainability through Cleaner Production? Green Marketing’s Role as a Mediator

  • Yahdih Semlali,
  • Musaddag Elrayah,
  • Mekimah Sabri,
  • Zighed Rahma and
  • Ismail Bengana

5 October 2024

For small and medium-sized enterprises (SMEs) seeking to adhere to sustainable standards and gain a sustained competitive edge, green marketing and cleaner production are increasingly imperative. Green marketing has grown a lot in popularity in the p...

  • Article
  • Open Access
15 Citations
5,089 Views
13 Pages

Product innovation performance is often measured by means of the percentages in the product portfolio from: (a) innovative products launched for the first time in the market; (b) new products to the firm already extant in the market; and (c) unchange...

  • Article
  • Open Access
1 Citations
2,578 Views
15 Pages

Non-Wood Forest Products’ Marketing: Applying a S.A.V.E. Approach for Establishing Their Marketing Mix in Greek Local Mountain Communities

  • Marios Trigkas,
  • Foteini Pelekani,
  • Ioannis Papadopoulos,
  • Dimitra C. Lazaridou and
  • Glykeria Karagouni

31 August 2023

The contribution of non-wood forest products is especially important in the context of rural sustainable development. Nevertheless, their perceived economic and environmental value remains low. The lack of an explicit and effective marketing strategy...

  • Article
  • Open Access
4 Citations
2,155 Views
23 Pages

13 May 2024

Large-scale management is the key to realizing long-term agricultural growth in smallholder countries. Land-scale management and service-scale management are two forms of agricultural large-scale management. The former is committed to changing the sm...

  • Article
  • Open Access
291 Views
21 Pages

Modelling Consumer Demand for Organic Agricultural Products: Sustainable and Digital Marketing Approach

  • Nataliia Parkhomenko,
  • Peter Štarchoň,
  • Lucia Vilčeková and
  • František Olšavský

1 January 2026

This paper examines the forecasting and modelling of consumer demand for organic agricultural products in the context of sustainable development and digital marketing. The study is based on an online survey of 423 consumers in Ukraine and Slovakia an...

  • Article
  • Open Access
17 Citations
4,048 Views
11 Pages

Nutritional Composition of Brazilian Food Products Marketed to Children

  • Martha Luisa Machado,
  • Vanessa Mello Rodrigues,
  • Amanda Bagolin do Nascimento,
  • Moira Dean and
  • Giovanna Medeiros Rataichesck Fiates

28 May 2019

Most food industry marketing in products targeted at children is found in packages of foods containing either excessive fat, sugar, or salt. This study audited all 5620 packaged foods available in a store of a large Brazilian supermarket chain and re...

  • Article
  • Open Access
10 Citations
7,370 Views
24 Pages

Portuguese Wood Pellets Market: Organization, Production and Consumption Analysis

  • Leonel J. R. Nunes,
  • Margarida Casau and
  • Marta Ferreira Dias

20 December 2021

Wood pellets are a form of energy that can be seen as an alternative to fossil fuels, thus contributing to the reduction of greenhouse gas emissions. In other words, wood pellets can be considered a solution contributing to the mitigation of climate...

  • Article
  • Open Access
2 Citations
2,625 Views
23 Pages

Equilibrium Optimization with Multi-Energy-Efficiency-Grade Products: Government and Market Perspective

  • Qiuyun Zhu,
  • Xiaoyang Zhou,
  • Aijun Liu,
  • Chong Gao,
  • Lei Xu,
  • Fan Zhao,
  • Ding Zhang and
  • Benjamin Lev

8 October 2022

This paper studies the multi-level supply chain network equilibrium optimization problem of multi-energy-efficiency products under different government subsidies and demand scales. In the equilibrium optimization problem, manufacturers determine the...

  • Article
  • Open Access
332 Views
20 Pages

1 January 2026

Short food supply chains are an increasingly important topic within the academic community, as is research into the factors influencing consumers’ intention to buy at farmers’ markets. This study examines the influence of consumers’...

  • Article
  • Open Access
109 Views
16 Pages

Market Price Determination for Ready-to-Cook Catfish Products: Insights from Experimental Auctions

  • Saroj Adhikari,
  • Uttam Kumar Deb,
  • Nabin B. Khanal,
  • Madan M. Dey and
  • Lin Xie

Determination of the right price is vital for the success of newly developed food products. This study examined the market prices and their determinants for five ready-to-cook catfish products: Panko-Breaded Standard Strips (PBSS), Panko-Breaded Stan...

  • Review
  • Open Access
497 Citations
37,783 Views
36 Pages

17 February 2014

The marine environment harbors a number of macro and micro organisms that have developed unique metabolic abilities to ensure their survival in diverse and hostile habitats, resulting in the biosynthesis of an array of secondary metabolites with spec...

  • Article
  • Open Access
2,589 Views
19 Pages

Factors Affecting the Waste of Selected Agricultural Products with an Emphasis on the Marketing Mix

  • Mehdi Mahmoudi,
  • Hosein Mohammadi,
  • Sayed Saghaian and
  • Alireza Karbasi

Unusual levels of agricultural product waste are becoming one of the issues and dangers that human societies face in their efforts to achieve food security. Therefore, reducing agricultural product waste is one of the main strategies for the optimal...

  • Article
  • Open Access
1 Citations
3,020 Views
20 Pages

27 November 2024

The proper allocation of corporate capital is critical to sustainable business development, and misallocation of resources can impede sustainable economic growth and competitive markets. This study investigates the relationship between market power a...

  • Article
  • Open Access
7 Citations
7,109 Views
19 Pages

9 August 2020

The application of nutritional labels provides information regarding the health and nutritional value of products and allows consumers to engage in healthier dietary habits. However, not all types of retail markets provide full nutrition information...

  • Article
  • Open Access
39 Citations
3,906 Views
15 Pages

29 July 2022

The scientific and reasonable measurement of agricultural green total factor productivity is helpful to grasp the direction of rural-factor-market reform. This study constructs a Malmquist productivity index based on a non-radial and non-angular SBM...

  • Article
  • Open Access
1 Citations
1,581 Views
16 Pages

This study explores the dynamics of marketing agricultural products in the coastal regions of the Eastern Cape, South Africa, through an analysis of existing literature and empirical data collected from selected participants to model farmers’ m...

  • Article
  • Open Access
23 Citations
6,615 Views
14 Pages

26 January 2021

The aim of this paper is to link the economic and marketing perspectives by means of the quantitative method to answer the question of whether traditional food products may play an important role in sustainable region development ensuring economic vi...

  • Article
  • Open Access
37 Citations
7,433 Views
13 Pages

Overview of Native Chicken Breeds in Italy: Small Scale Production and Marketing

  • Alessandro Franzoni,
  • Marta Gariglio,
  • Annelisse Castillo,
  • Dominga Soglia,
  • Stefano Sartore,
  • Arianna Buccioni,
  • Federica Mannelli,
  • Martino Cassandro,
  • Filippo Cendron and
  • Achille Schiavone
  • + 8 authors

27 February 2021

The intensive use of high-performing strains in poultry production has led to the extinction of several autochthonous chicken breeds and, consequently, loss of genetic variability. Interest in saving biodiversity is growing rapidly and has become a m...

  • Article
  • Open Access
14 Citations
6,072 Views
15 Pages

7 December 2019

The market for organic products is constantly growing, but successfully promoting them remains a controversial issue. Marketing research shows that organic products such as fruits and vegetables cannot be advertised effectively via monetary promotion...

  • Article
  • Open Access
14 Citations
4,437 Views
15 Pages

16 December 2020

The forest-based sector plays diverse roles among the emerging bio-based industries. The goal of this study is to examine how forest product markets could develop in the face of a growing bioeconomy and which interdependencies occur between tradition...

  • Article
  • Open Access
5 Citations
5,383 Views
24 Pages

Environmental Regulations, Green Marketing, and Consumers’ Green Product Purchasing Intention: Evidence from China

  • Xiaohuan Li,
  • Chenggang Wang,
  • Dongrong Li,
  • Dongxue Yang,
  • Fan Meng and
  • Yuan Huang

17 October 2024

With the strengthening of social environmental regulations, consumers’ green products purchasing intention is also increasing significantly. Simultaneously, green marketing activities have developed into a vital factor affecting consumers&rsquo...

  • Article
  • Open Access
11 Citations
7,259 Views
21 Pages

30 November 2021

Tourism has been given much attention in developing countries like Ethiopia. In this regard, tourism product development played a great role in achieving sustainable developmental goals. The study aims to examine the determinants of tourism product d...

  • Review
  • Open Access
21 Citations
3,900 Views
21 Pages

5 March 2022

The restoration of the ecological environment in rocky desertification areas and economic development go hand in hand. With the support of the national policies from the “Ninth Five-Year Plan” to the “Thirteenth Five-Year Plan&rdquo...

  • Article
  • Open Access
37 Citations
13,642 Views
23 Pages

Decision to Adopt Neuromarketing Techniques for Sustainable Product Marketing: A Fuzzy Decision-Making Approach

  • Mehrbakhsh Nilashi,
  • Elaheh Yadegaridehkordi,
  • Sarminah Samad,
  • Abbas Mardani,
  • Ali Ahani,
  • Nahla Aljojo,
  • Nor Shahidayah Razali and
  • Taniza Tajuddin

21 February 2020

Sustainable products and their marketing have played a crucial role in developing more sustainable consumption patterns and solutions for socio-ecological problems. They have been demonstrated to significantly decrease social consumption problems. Ne...

  • Article
  • Open Access
1 Citations
1,036 Views
20 Pages

28 September 2024

This paper describes procedures that can be adopted during product development, so that there is a higher chance that new products are properly designed before being placed on the market. To implement the suggested procedures, market data are first o...

  • Article
  • Open Access
3 Citations
5,920 Views
16 Pages

21 February 2023

This paper assesses the exchange rate pass-through (ERPT) for forest product prices (i.e., sawnwood, logs) by applying a two-regime Self-Exciting Threshold Autoregressive (SETAR) model. We incorporate autoregressive second-order dynamics in the regim...

  • Article
  • Open Access
1 Citations
4,462 Views
17 Pages

The purpose of this study was to establish a spatial structural framework to explore how cross-border mergers and acquisitions (M&As) in emerging markets can enhance long-term productivity and select the appropriate host country market structures...

  • Article
  • Open Access
68 Citations
20,553 Views
25 Pages

29 February 2020

Considering the benefits of the organic production system, it is recognized as one of the main drivers of future economic development. However, the imbalance between demand and supply at the local market level represents one of the serious obstacles...

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