Search Results (340)

Amid the accelerated global transition toward sustainable electromobility, Chinese Electric Vehicles (EVs) have forged a complex, evolving communication ecosystem across overseas social media platforms. Conceptualizing global digital discourse as a complex adaptive system (CAS), this study integrates CAS theory with Competitive Framing theory to systematically elucidate the thematic configurations, framework dynamics, and ecological activation mechanisms underlying the international image of Chinese EVs. By integrating unsupervised BERTopic modeling, Large Language Model (LLM) semantic mapping, the Entropy Weight Method (EWM), and Social Network Analysis (SNA), this inquiry operationalizes a comprehensive computational communication framework to mine large-scale behavioral and textual data from YouTube. The empirical findings unveil that: (1) international audience perceptions have broken through the traditional “low-cost manufacturing” stereotype, spontaneously giving rise to a multidimensional, composite cognitive schema centered on smart ecosystems and design experiences; (2) driven by the interplay of rational and irrational user feedback loops, the ecological activation efficiencies across diverse discursive dimensions exhibit pronounced nonlinear variances, characterized by a “strong activation of intelligent ecosystems versus a long-tail stagnation of cost-effectiveness salience”; and (3) positive technological frameworks and negative geopolitical or regulatory risks engage in fierce, adversarial contestation and structural hybridization within a highly volatile network topology, culminating in a unique “dual-core” configuration. Theoretically, this study enriches the scholarly understanding of country-of-origin and corporate brand images through a complex systems lens; methodologically and practically, it offers a high-fidelity, actionable quantitative paradigm for global brand empowerment and targeted cross-border public opinion governance. Full article

Green brand research has predominantly concentrated on external customers, including the impact of green brand positioning on consumer attitudes, purchasing behaviour, and brand loyalty. However, the ultimate success of a green branding strategy may depend on employees, i.e., the internal customers, who must first understand and embrace the environmental message before delivering it to external customers. This inside-out dynamic remains empirically underexplored. The study fills this void by examining the impact of Green Brand Positioning on Employee Green Behaviour and the moderating role of Employee Environmental Knowledge in the apparel industry, which accounts for up to 10% of global carbon emissions and over 40% of Sri Lanka’s export earnings. The study draws data from 300 employees, using a structured questionnaire and multiple regression with moderation analysis. The findings confirm that Green Brand Positioning positively affects Employee Green Behaviour, with Emotional Green Brand Positioning having a greater impact than Functional Green Brand Positioning. Interestingly, employee environmental knowledge did not moderate either relationship, implying that green brand positioning is a direct and universal internal behavioural driver regardless of employees’ environmental knowledge. The results have important implications for senior management and policymakers aiming to foster sustainable organisational cultures by first reaching internal stakeholders. Full article

Background: Last-mile delivery is the most operationally complex and consumer-visible segment of E-commerce fulfillment, and direct-from-store (DFS) operations account for a growing share of online orders; yet packaging has been studied largely as a materials or sustainability problem rather than as a consumer-facing logistics decision. This study characterizes consumer packaging expectations across fulfillment channels and compares them with observed DFS practice. Methods: We integrate two empirical efforts: an online survey of general E-commerce packaging perceptions (n = 1947 U.S. consumers) and a DFS investigation comprising an exploratory international field audit of 51 orders across four countries and an online DFS consumer survey (314 participants). Analyses include professional–consumer comparisons, internal-consistency and exploratory factor analyses, and a mixed-effects model of the repeated scenario ratings. Results: Consumers consistently prioritize functional protection, content concealment, and practical sustainability over experiential and branding attributes; packaging professionals rate experiential attributes more highly than consumers do (medium-to-large effects); and observed DFS practices frequently misalign with consumer-prioritized functions. Conclusions: The findings support treating packaging as a managed, consumer-centric logistics variable and identify packaging choice at checkout as a feasible lever for DFS providers. Full article

Background: Multiple myeloma (MM) is a mature B-cell disorder characterized by the excessive production of monoclonal immunoglobulins. It is the second most common hematological cancer and predominantly affects older adults. In 2022, there were approximately 188,000 MM new cases worldwide. The disease is associated with a relapsing–refractory course. First-line therapies are often insufficient, making additional treatment options necessary. For patients refractory to lenalidomide and proteasome inhibitors (bortezomib and/or carfilzomib), pomalidomide combined with dexamethasone and an additional active agent can be used as a therapeutic strategy. Objective: This study was conducted to evaluate the bioequivalence and tolerability of two pomalidomide hard capsule formulations to support regulatory approval of a branded generic product in Latin American countries. Methods: An open-label, randomized, single-dose, two-treatment, two-sequence, two-period crossover study was conducted in healthy male subjects. Participants received a single oral dose of the test product, Xetrane^® 4 mg hard capsule (Laboratório LKM S.A., Argentina), and the reference product, Imnovid^® 4 mg hard capsule (Celgene International Sàrl), with a 7-day washout period. Blood samples were collected over 48 h post-dose. Plasma pomalidomide concentrations were determined using a validated LC-MS/MS method, and pharmacokinetic parameters were estimated using non-compartmental analysis. Findings: Thirty-four subjects were enrolled, and 29 completed the study. Geometric mean ratios (90% confidence intervals) for Cmax and AUC_0–t were 106.24% (100.77–112.00) and 94.67% (91.61–97.82), respectively. Both formulations were well tolerated. Bioequivalence between Xetrane^® and Imnovid^® was demonstrated in accordance with regulatory criteria. NCT07694011. Full article

The Circular Economy (CE) offers an alternative to the traditional “take–make–dispose” model and is increasingly important in hospitality due to the sector’s high resource consumption. This systematic review analyzes 159 studies published between 1995 and 2024, sourced from ABI, BSP, and WoS, and consolidates scattered knowledge on CE practices in hotels. It outlines five strategies for transitioning to CE: energy efficiency, renewable energy, water management, waste reduction, and carbon footprint reduction. These are supported by green procurement, local supply chains, eco-certifications, and regenerative branding, all of which help hotels fulfill stakeholder expectations and support local economies. Guest engagement—through nudges, incentives, co-creation, and digital tools for monitoring and feedback—is becoming increasingly important. The review shows that CE adoption is driven by internal factors such as leadership, staff training, culture, and resources, as well as external factors such as regulation, institutional pressure, and consumer demand for authenticity. Effective collaboration among managers, staff, suppliers, policymakers, and certifiers is essential for achieving systemic adoption. CE is moving from operational efficiency to broad innovation benefiting the environment, economy, and society, despite financial, regulatory, and behavioral challenges. Future research should prioritize establishing measurement standards, addressing scalability issues, and evaluating the global effectiveness of implementation. Full article

Universities are increasingly expected to contribute not only to teaching and research, but also to public-sector innovation, regional development, and digitally enabled governance. This article examines how higher education institutions organize that contribution by comparing two university-based transfer architectures: Smart-EDU Hub @ SNSPA in Bucharest and the distributed transfer portfolio of RheinMain University of Applied Sciences and Arts (HSRM). Using a qualitative comparative case-study design based on the document analysis of internal strategy and regulatory documents, institutional webpages, and European policy frameworks, the study analyzes the mission framing, organizational form, program architecture, trust infra-structure, and scaling logic. The documentary analysis indicates that Smart-EDU Hub is formally presented and institutionally organized as a centralized, branded, mission-led platform that bundles conferences, courses, projects, visiting scholars, and publication channels under a recognizable public-facing identity. HSRM, by contrast, is documented as a distributed transfer portfolio linking transfer strategy, dialogue formats, digitally supported teaching, administrative digitalization, continuing education, and AI support services. The comparison should therefore be read as an analysis of formal and publicly documented transfer architectures, not as an evaluation of actual institutional performance, stakeholder experience, or societal impact. The article contributes to Administrative Sciences by conceptualizing university transfer for smart governance as a public-management and governance-design problem. It develops an analytical hybrid transfer-architecture framework in which a visible hub is combined with distributed specialist nodes, shared quality assurance, and explicit safeguards for ethics, cybersecurity, and trustworthy AI. Full article

Automotive Noise, Vibration, and Harshness (NVH) has emerged as a critical interdisciplinary field influencing vehicle performance, passenger comfort, brand perception, and regulatory compliance. This thematic literature review synthesizes key research trends, methodological approaches, and technological developments shaping contemporary NVH studies. Drawing on 255 scholarly and industry sources, the review identifies five dominant themes: (1) sources and characterization of noise and vibration in internal combustion, hybrid, and electric vehicles; (2) advanced modeling and simulation techniques—including finite element analysis, statistical energy analysis, and machine learning–based prediction models; (3) materials, components, and structural optimization strategies for NVH mitigation; (4) the rapidly evolving landscape of electric and autonomous vehicle NVH; and (5) emerging active noise and vibration control technologies and data-driven diagnostics. The analysis highlights a definite shift toward holistic, data-driven, and multi-physics approaches, driven by lightweighting imperatives, widespread electrification, and increasingly stringent occupant comfort expectations. Key gaps in current research—including the need for unified evaluation metrics, real-time in-vehicle NVH monitoring, closer integration of subjective psychoacoustic perception with objective physical measurement, and validated simulation workflows for novel EV architectures—are identified and discussed. This review provides a consolidated and expanded framework for understanding contemporary NVH research directions and articulates opportunities for transformative innovation in next-generation vehicle development. Full article

Sustaining high performance in private healthcare requires that internal organizational processes actively reinforce the values employees carry into their daily work. This study examines how organizational communication and internal branding shape employee commitment, positioning commitment as a foundational condition for sustainable organizational performance in health services. Drawing on quantitative data from 247 healthcare professionals, a structured questionnaire validated through reliability analysis and Confirmatory Factor Analysis was used to assess the direct and indirect pathways between these constructs. Multiple regression analysis confirmed that both organizational communication and internal branding are significant positive predictors of employee commitment, with communication carrying a marginally stronger direct effect. Mediation analysis further revealed that internal branding mediates the relationship between organizational communication and employee commitment, accounting for approximately 29 percent of the total effect. These findings suggest that coherent communication structures and well-anchored internal branding practices are associated with the kind of internal alignment that prior research has linked to workforce stability and service continuity, which are themselves proximal conditions for organizational sustainability. The study concludes by proposing an integrated managerial framework that brings these two strategic levers into closer coordination, while acknowledging that distal sustainability outcomes were not directly measured and should be assessed in subsequent longitudinal research. Full article

Conversational AI agents are now a routine touchpoint in e-commerce customer service, and AI empathy has emerged as the headline humanization strategy for repairing relational damage during service failures. A growing evidence base reports that empathic AI often backfires, because consumers cannot reconcile felt warmth with their lay model of what an artificial agent is. This research asks under what conditions AI empathy can be made credible to consumers. We propose that mechanistic interpretability, operationalized in the present studies as a consumer-facing visualization of an AI agent’s internal emotion-vector activations designed in the style of mechanistic-interpretability research, operates as a costly authenticity signal that rehabilitates empathic AI by enabling an attributional shift along the experience dimension of mind perception. Signaling Theory carries the antecedent stage of the causal chain, where mechanistic interpretability serves as a verifiable cue of computational authenticity. Mind Perception Theory carries the downstream stage, where the authenticated empathy is converted into consumer-brand intimacy. Two between-subjects experiments preceded by a feasibility pilot tested the account on Mainland Chinese consumers recruited via the Credamo online panel. Study 1 used a single-factor design contrasting high versus low AI empathy. Study 2 used a two (AI empathy) by two (mechanistic interpretability) full factorial. Study 1 showed a pattern consistent with high (versus low) AI empathy lowering brand intimacy through reduced perceived authenticity. Study 2 replicated the AI-empathy backfire when interpretability was absent, reversed the sign of the AI-empathy slope on the perceived-authenticity mediator when interpretability was present, and neutralized the negative conditional indirect effect on brand intimacy through perceived authenticity. The findings introduce mechanistic interpretability to consumer-marketing scholarship as a manipulable signaling channel, document a structural reversal in the mediator-stage slope coupled with neutralization of the indirect effect on the relational outcome, and prescribe pairing empathic AI phrasing with mechanistic-transparency design rather than deploying empathy without an accompanying transparency cue. Full article

Under growing geopolitical uncertainty and rising expectations for responsible development, regional governance increasingly functions as a cross-border signal that shapes how region brands are evaluated in international markets. Drawing on moral legitimacy theory, this study examines whether morally legitimatized regional governance is associated with region brand reputation and, in turn, host-country consumer trust. We conceptualize morally legitimatized regional governance through three dimensions—governance vision altruism, governance procedural transparency, and governance structural compatibility—and test the proposed model using survey data from 975 consumers who had purchased or intended to purchase foreign brands. Structural equation modeling shows that all three dimensions are positively associated with region brand reputation, which is subsequently associated with higher host-country consumer trust. Among the three governance dimensions, procedural transparency shows the strongest association with region brand reputation, followed by structural compatibility and vision altruism. Multi-group analyses further show that perceived economic distance and cultural distance significantly condition the associations between morally legitimatized regional governance and region brand reputation. These findings indicate that responsible regional governance is not only a public governance issue but also a sustainability-relevant intangible asset associated with reputation spillovers in international markets. The study extends moral legitimacy theory to the regional governance context, clarifies the reputational transmission mechanism from governance to host-country consumer trust, and shows that the effectiveness of governance signals depends on host-country context. The results also suggest that regions seeking to build reputation in international markets should move beyond symbolic sustainability narratives and invest in verifiable transparency, governance capability, and context-sensitive communication. Full article

This study provides an empirical assessment of greenhouse gas emissions and the environmental performance of hybrid vehicles in the European Union. The analysis integrates a macro-level examination of nitrous oxide (N₂O) emission trends in EU Member States for road and pipeline transport with a micro-level econometric investigation of emissions generated by the internal combustion engines of hybrid vehicles. The empirical analysis is based on a large sample of hybrid vehicles of different brands and variants, including 1350 observations used to examine the relationship between CO₂ emissions and fuel consumption per 100 km, and 123 observations to analyze nitrogen oxides (NO_x) emissions. CO₂ is assessed as the principal greenhouse gas emitted during vehicle operation, while NO_x (NO and NO₂) is examined as a major regulated atmospheric pollutant relevant to environmental performance. A bibliometric analysis of NO_x-related publications further highlights increasing scientific attention to this pollutant, supporting the relevance of the current study. Results reveal significant heterogeneity across hybrid vehicle models in terms of fuel consumption and NO_x emissions, indicating that environmental performance is strongly influenced by technological design and operational characteristics. Robust multiple regression models (R² = 0.84 for vehicle with low CO₂ emissions, 0.82 for high CO₂ emissions and R² = 0.72 for NO_x emissions) revealed significant correlations between pollutant emissions and fuel consumption, providing valuable tools for predicting emissions and informing environmental policies and hybrid vehicle design. Overall, the findings indicate that hybrid vehicles can contribute to improved environmental performance and lower greenhouse gas emissions relative to conventional vehicles, while their effectiveness depends on model specific characteristics and broader sectoral emission dynamics in the EU. These insights provide evidence for policymakers and industry stakeholders to support the transition toward cleaner vehicle technologies and align climate neutrality targets in the European Union. Full article

In interactive digital commerce environments, negative electronic word-of-mouth (NeWOM)—particularly negative online reviews—profoundly shapes consumer perceptions and brand relationships. Yet, the underlying mechanisms through which NeWOM influences consumer conformity behavior remain underexplored from a qualitative, process-oriented perspective. This study adopts a grounded theory approach to analyze 1405 authentic negative smartphone reviews from a leading Chinese e-commerce platform. Through systematic open, axial, and selective coding, we develop a processual model that reveals how NeWOM triggers two interconnected yet distinct psychological mechanisms: the formation of generalized negative brand schema, driven by service/product failures and the internalization of psychological expectations, driven by unmet brand expectations and poor service attitudes. These mechanisms jointly shape consumer conformity behavior—the tendency to align one’s judgments and actions with perceived peer consensus reflected in negative reviews. Importantly, enterprises’ responsive improvements based on negative feedback operate as a feedback loop that can sustain or restore consumer–brand congruence. By reconceptualizing NeWOM as a dynamic, dialogic trigger within interactive marketing systems, this study extends electronic commerce theory and provides context-sensitive insight into how consumer conformity emerges and evolves in digital marketplaces. Full article

This study investigates the role of the Massive Transformative Purpose (MTP) in shaping corporate brand identity and guiding brand management strategies in Exponential Organizations (ExOs). It examines how the MTP aligns internal and external brand dimensions, enhances stakeholder engagement, and drives societal impact, positioning it as a central element in ExO brand management. This study employs a qualitative multiple-case study methodology focusing on two ExOs: Airbnb, a digital-native hospitality company, and Mylia, a transformative learning enterprise. Semi-structured interviews with senior executives were triangulated with internal and external data to examine how the MTP drives strategy, culture, and stakeholder engagement. This allowed the application of the Corporate Brand Identity Matrix for exploring the different corporate brand identities and the relative nuances. The findings show that the MTP is essential to shaping ExOs’ corporate brand identity. It unifies organizational purpose, culture, and strategy, creating a cohesive identity that resonates both internally and externally. Embedding the MTP into daily practices fosters alignment, guides decision-making, strengthens stakeholder relationships, and shapes value propositions that distinguish ExOs while addressing stakeholder needs. The research bridges gaps in the literature on corporate brand identity, organizational purpose, and the unique characteristics of ExOs. It introduces the MTP Management Model, which integrates ExO-specific attributes to provide deeper insights into how these organizations align operational structures and brand identity with their transformative purpose. While the multiple-case study approach offers in-depth insights, the findings are context-specific and may not be fully generalizable across industries. The MTP Management Model provides a clear framework to integrate essential attributes, ensuring organizational coherence, effective communication, and enhanced competitiveness. Full article

This study explores how internal and external brand management synergistically construct employee brand equity in contemporary organizations. Drawing on social identity theory, brand equity theory, and relationship quality theory, we conducted a systematic literature review of research published from 2019 to 2024 to analyze the cognitive, emotional, and behavioral mechanisms underlying this process. Our findings reveal that internal brand management activities (brand-oriented HR practices, brand communication) and external initiatives (CSR, marketing strategies) jointly shape employees’ brand cognition, while brand relationship quality mediates emotional connections through brand commitment, trust, and advocacy. These elements ultimately manifest in behavioral expressions including brand citizenship behavior, loyalty, retention intention, and positive word-of-mouth. This research provides organizations with an integrated framework for strategically aligning internal and external brand activities to enhance employee brand support, thereby strengthening competitive advantage through consistent brand delivery across all stakeholder touchpoints. Full article

This article offers an exploratory overview of the contemporary Ethiopian textile, fashion and apparel system. The contribution originated from a teaching experience in Addis Ababa within the framework of the AICS–UNIDO-funded project “Ethiopia: Support to Youth and Women through Products and Services Development and Public–Private Partnerships in the Fashion Value Chain” which prompted the authors to deepen their understanding of the local fashion ecosystem. Drawing on informal conversations, observations, and ethnographically oriented field notes, the authors developed the analysis through desk research and a review of the relevant literature. The picture that emerges reveals both the creativity and strong entrepreneurial drive of Ethiopian designers, alongside the structural barriers they commonly face, including limited access to materials, investment, and institutional support. Designers are shown to negotiate ongoing tensions between cultural heritage and global aesthetics, while also contending with local consumption patterns situated between second-hand clothing markets and international brands. These dynamics highlight both the challenges and the potential of the Ethiopian fashion scene, pointing to opportunities for mutual learning and for fostering fashion practices that are sustainable, globally relevant, and firmly grounded in local contexts. Full article