- Article
The Factors that Affect Usage Intentions and Travel Intentions of Travel-Related WeChat Official Accounts
- Yanyan Wang,
- Yann-Jou Lin and
- Bau-Show Lin
WeChat Official Accounts (WOAs)—a feature of WeChat—are thriving. However, studies on travel-related WOAs remain scarce and lack depth. This study aimed to identify the factors that influence usage intentions and travel intentions in rega...