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Sustainability 2018, 10(3), 634; https://doi.org/10.3390/su10030634

Will the Future Be Greener? The Environmental Behavioral Intentions of University Tourism Students

1
School of Tourism & Hospitality Management and Institute for Development of Cross-strait Small and Medium Enterprises at Hubei University of Economics, Wuhan 430205, China
2
Graduate Institute of Environmental Education at National Taiwan Normal University, Taipei 11677, Taiwan
3
National Kaohsiung University of Hospitality and Tourism Management, Kaohsiung 80217, Taiwan
4
Department of Tourism and Leisure Management at Ling Tung University, Taichung 40852, Taiwan
5
School of Business Administration at Hubei University of Economics, Wuhan 430205, China
*
Author to whom correspondence should be addressed.
Received: 26 December 2017 / Revised: 17 February 2018 / Accepted: 22 February 2018 / Published: 28 February 2018
(This article belongs to the Special Issue Challenges and Opportunities for Sustainable Tourism)
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Abstract

Sustainable tourism is essential for tourism sector development. Environmentally responsible behaviors and behavioral intentions are important prerequisites for sustainable tourism. This research explores the behavioral intentions of university tourism students and significant factors affecting these behavioral intentions. The questionnaire survey method was applied to university students from the tourism departments of nine universities in Taiwan. A total of 390 valid questionnaires were collected. The pro-environmental behavioral intentions of the students ranged from moderate to high. Environmental knowledge positively affected behavioral intentions and positively influenced environmental sensitivity and environmental responsibility. Furthermore, environmental sensitivity and environmental responsibility exerted a full effect in mediating the relationship between environmental knowledge and behavioral intentions. Hence, increasing students’ environmental knowledge will enhance their behavioral intentions. However, by improving students’ sensitivity and responsibility, their intentions to protect the environment can be more effectively elevated. Development implications and recommendations for sustainable tourism and higher education are provided. View Full-Text
Keywords: sustainable tourism; environmentally responsible behavior; behavioral intentions; environmental sensitivity; environmental responsibility; university tourism students; Taiwan sustainable tourism; environmentally responsible behavior; behavioral intentions; environmental sensitivity; environmental responsibility; university tourism students; Taiwan
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Pan, S.-L.; Chou, J.; Morrison, A.M.; Huang, W.-S.; Lin, M.-C. Will the Future Be Greener? The Environmental Behavioral Intentions of University Tourism Students. Sustainability 2018, 10, 634.

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