Chinese tourist factory attractions are increasingly adopting Virtual Reality (VR) technology into experience design to enhance the appeal, visitor loyalty, and the industry’s sustainable development. However, research regarding the impact of V...
At present, tourism is a key component of the modern Vietnamese economy. However, it is increasing the country’s pitifully low return visitor rate. The aim of this study was to explore the structural relationships among destination attributes,...
21 May 2020
The continuous dynamism that tourism suffers makes the motivations of tourists change, making them search for new experiences. In this sense, gastronomy is positioned as a key element of union between tourism and culture, thus developing gastronomic...
This study aimed to investigate the antecedent of loyalty in halal tourist destinations in West Sumatra. We used tourist satisfaction as a mediation variable and religiosity as a moderating variable. The survey was conducted by distributing questionn...
This study aims to test a model linking destination image, perceived value, tourist satisfaction, and tourist loyalty. Based on a sample of 300 tourists travelling by car from the World Natural Heritage Site of Tianchi, China, a new model of destinat...
28 February 2023
In recent years, with the rapid change of people’s health concept, health and wellness tourism has shown a vigorous development trend. However, existing literature has been lacking on travelers’ behavioral intentions, influenced by their...
This study examines how Chinese tourists perceive the value of sustainable practices implemented in five-star hotels in Phuket, Thailand, through the lens of the perceived value theory and the service experience framework. While luxury hotels increas...
This research empirically tested the effect of perceived value of ecosystem services on tourists’ intentions to revisit the Aogu coastal wetland in Taiwan. Data were collected using a structured survey and structural equation modeling was then...
Urban forest parks serve as significant venues for tourists’ leisure and recreation. The experiences and perceptions of tourists in these parks considerably influence their attitudes and behaviors. While numerous studies have investigated the f...
The food experience is an important part of the tourism experience. Although it is crucial to comprehend the significance of tourists’ perception of food experiences, there is a scarcity of research investigating the impact of tasting local foo...
9 January 2023
Tourists have been attracted to world heritage sites (WHSs) by their Outstanding Universal Value (OUV). In view of the Stimulus-Organism-Response (S-O-R) framework and the theory of attitude and behavior, by employing 563 tourist samples from Mount S...
Tourist perceived value is an important antecedent to loyalty by enhancing satisfaction, revisiting intentions, and recommendations, thereby promoting sustainable development of forest parks. However, existing research has not sufficiently examined t...
People’s increasing attention towards environmental issues and carbon emission level per capita of consumption has made the influencing factors of low-carbon consumption behavior a research hotspot. In this study, a random sample of tourists in...
A conceptual network between and among tourist engagement, perceived value, tourist satisfaction, and destination loyalty was constructed and validated based on 401 valid samples collected in Phoenix Ancient Town, a famous destination in western Huna...
This research was aimed at investigating the environmentally responsible behavior of tourists and their satisfaction with a tourist destination. Moreover, this study examined the effects of employee service quality, perceived value, environmental com...
In the context of the accelerating aging of the global population, there is an increasing public concern for health and wellness, accompanied by a marked rise in apprehension regarding sub-health conditions. Concurrently, forest health tourism, as a...
This study aims to investigate the influence of environmental and non-environmental factors on tourist satisfaction in halal tourism destinations in West Sumatra. The environmental factor is perceived environmental value. Meanwhile, non-environmental...
Until 2020, sea and sun destinations all over the world experienced a surge in the number of tourists, including those in Central and Eastern European countries. During and after the pandemic period, changes in the main source markets took place. Con...
To identify the impact of destination performance on long-term tourist loyalty in the context of sustainable cultural heritage tourism, this study formulated a research model to examine the relationship between destination performance and perceived v...
Mazu belief was recognized by United Nations Educational, Scientific and Cultural Organization (UNESCO) as the Intangible cultural heritage of Humanity in 2009, which is China’s first world-class folklore intangible cultural heritage. More than...
With the growth in opportunities for amateur athletes to participate in competitive events, a major challenge for policy-makers of a sporting destination is to understand the role of small-scale recurring sporting events in attracting tourists and th...
4 August 2022
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on...
Intangible cultural heritage (ICH) is an evolving repository of collective meaning; however, many ICH destinations face threats from over-commercialization and homogenization, which weaken authentic transmission and visitor engagement. Drawing on the...
Currently, the hospitality industry is related to environmental issues, generating both positive and negative impacts for the earth. Tourists are interested in staying and spending money in hotels that care about the environment. Based on the previou...
In response to growing concerns about overtourism and the need for sustainable heritage tourism, this study investigates how external environmental stimuli affect tourists’ perceived value and behavioral intentions in historic urban environment...
Couchsurfing, a non-commercial form of accommodation, has become a way of life for travellers who want to open to other cultures and exchange with the inhabitants of the countries or regions they are visiting in a more active and authentic way. Despi...
In the context of people’s gradually rising consumption levels and the urgent need to upgrade the tourism market, the continuous homogenization of tourism souvenirs is beginning to seriously affect the shopping experience of tourism tourists. T...
Rural tourism has been a hot spot in tourism studies in recent years. This research uses Attitude Theory to investigate the influence mechanism of tourists’ perceived value and place identity on their behavioral intention in rural tourism in Zh...
According to attitude–behavior theory, the emotions generated by tourists’ travel experiences can influence their subsequent behavioral intentions. This quantitative study analyzed 398 survey questionnaires using a structural equation mod...
The perceived risk of tourists’ use of smartphones is a key issue in shaping the tourist experience in terms of sustainability, as it can affect the behaviour of tourists and influence their satisfaction with that experience. However, little empirica...
The importance of facilities for forest tourism to the development of forest tourism has been mentioned in many studies, but there is a lack of quantitative and specific research. In order to specifically study the effect of facilities for forest tou...
Destination loyalty is a key indicator of the competitiveness of tourist destinations. Rural summer health leisure vacations for urban elderly (RSHLVUE) tourists span a wide range of ages. Destination operators need to understand the loyalty formatio...
Destination image and safety not only affect tourist decision-making but also the sustainable development of tourist destinations. Some tourist destinations are too vulnerable to defend against emergency tourist crises, and tourists’ perceived...
A very good understanding and knowledge about the tourists’ perceptions are of critical importance for the management and marketing of tourism destinations and sites of all types. The aim of this study was to investigate the perceived authenticity an...
Wine tourism has become a key element for the economic and cultural development of Spanish rural areas, traditionally excluded from major tourist flows. This study analyzes the motivations of wine tourists in Spain and their influence on perceived va...
Drawn to the unique natural and geographical advantages of ecotourism scenic areas, tourists can roam the natural environment and, at the same time, promote the sustainable development of the scenic area’s ecology. As a result, ecotourism has g...
The emergence of theme parks is enriching the tourist experience in the COVID-19 period. This study rethinks the impact of theme park image on tourist-perceived value (functional, social, and emotional value) and behavioral intention during COVID-19....
The economy has suffered unprecedentedly during the COVID-19 pandemic, including the shared accommodation sector. This study aims to discover the pandemic consumer behavior model for the recovery of the sector as well as investigate the economic resi...
The projected image, created by destination marketing organizations, and the perceived image, formed by tourists’ perceptions, are crucial factors in destination selection. In this paper, machine learning models are used to construct projected...
3 September 2025
The development of Artificial intelligence (AI) technology has brought new ideas and opportunities to destination marketing. However, existing studies lack sufficient empirical research to explore the impact of AI anchors on tourists’ travel in...
Food tourism has been growing globally in recent years. Food tourism is considered as special interest tourism, attracting tourists who have a great interest in food. Tourists spend a significant percentage of their budget on the purchase of local fo...
As the usage of social media continues to grow and local governments expand their promotional efforts, more internet celebrity cities (ICCs) are emerging as popular tourist destinations. To investigate the internal mechanisms that affect tourists&rsq...
The purpose of this study is to investigate causal relationships among interpretation satisfaction, environmental attitudes, place attachment, destination loyalty, and perceived value of ecotourism for tourists visiting the Chengdu Panda Base (CPB) i...
The perceived value of a tourist’s trip, representing a trade-off between costs and benefits of travelling to a destination, can exert a significant influence on tourists’ loyalty, which is a main concern for managers of tourist destinati...
As destinations featured in films and television programs attract growing numbers of tourists, exploring the factors that sustain film tourists’ loyalty and advocacy has become increasingly important. This study explores the determinants of pos...
Over the last decade, social media (SM) has dramatically influenced the tourism sector, and information exchange via SM platforms may affect tourists’ intentions to revisit a tourist destination. In the present study, we investigated the impact...
The rapid development of ecotourism provides a win–win path for ecological and environmental protection and sustainable economic development. However, environmental problems are increasingly prominent in ecotourism destinations, which seriously hinde...
As a cornerstone of Chinese traditional culture, traditional Chinese opera encapsulates deep historical significance and embodies the national spirit, acting as a vital conduit for transmitting intangible cultural heritage. However, in today’s...
The growing interest in ruralism among Chinese people has been observed as China’s population in urban areas has exceeded its rural population. Rural tourism has become one of the leading tourism sectors in China, in large part because many of...
Ecotourism involves visiting natural areas to carry out environmentally friendly activities, contributing to environmental care. The present study aims to: (i) establish the dimensions of the perceived value in ecotourism applied to a natural park, (...
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