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Journal of Theoretical and Applied Electronic Commerce Research, Volume 19, Issue 2

June 2024 - 42 articles

Cover Story: In today’s digital age, online reviews significantly influence consumer decisions. Thus, understanding the antecedents of online review behaviors is essential for enhancing user engagement and trust on review platforms. This study examines how the Big Five personality traits and the propensity to trust impact online review behaviors, with gender as a moderating factor. A comprehensive survey of 840 participants reveals intriguing results, particularly regarding the impacts of openness to experience, conscientiousness, and extraversion on online review use and writing. Gender also shows interesting moderating effects. Our findings enrich the electronic word-of-mouth literature and offer valuable insights for review platforms. View this paper
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Articles (42)

  • Article
  • Open Access
6 Citations
3,896 Views
21 Pages

Blockchain technology enables innovative financing models in supply-chain finance. This research constructs a tripartite evolutionary game model that includes core enterprises as employers, small- and medium-sized enterprises (SMEs) as contractors, a...

  • Article
  • Open Access
4 Citations
2,652 Views
17 Pages

Technology and Innovation: Analyzing the Heterogeneity of the Hotel Guests’ Behavior

  • Mariia Bordian,
  • María Fuentes-Blasco,
  • Irene Gil-Saura and
  • Beatriz Moliner-Velázquez

The study intends to identify and analyze different consumer segments. For this purpose, we examine why customers turn to electronic word-of-mouth (eWOM) before making a purchase and how they perceive a hotel’s information and communication tec...

  • Article
  • Open Access
25 Citations
8,148 Views
19 Pages

Despite the popularity of AI-oriented e-commerce live-streaming, the service failures that can result from real-time interaction and instant transactions have not been taken seriously. This study aims to assess the failure of AI-oriented live-streami...

  • Review
  • Open Access
6 Citations
16,764 Views
21 Pages

E-Commerce in Brazil: An In-Depth Analysis of Digital Growth and Strategic Approaches for Online Retail

  • Claudimar Pereira da Veiga,
  • Cássia Rita Pereira da Veiga,
  • Júlia de Souza Silva Michel,
  • Leandro Ferreira Di Iorio and
  • Zhaohui Su

This article delves into Brazil’s rapidly expanding e-commerce sector, emphasizing its significant growth and evolving dynamics. Employing a meta-narrative review and a convergence-coding matrix, this research systematically analyzes and integr...

  • Article
  • Open Access
2 Citations
3,704 Views
42 Pages

Leveraging Stacking Framework for Fake Review Detection in the Hospitality Sector

  • Syed Abdullah Ashraf,
  • Aariz Faizan Javed,
  • Sreevatsa Bellary,
  • Pradip Kumar Bala and
  • Prabin Kumar Panigrahi

Driven by motives of profit and competition, fake reviews are increasingly used to manipulate product ratings. This trend has caught the attention of academic researchers and international regulatory bodies. Current methods for spotting fake reviews...

  • Article
  • Open Access
7 Citations
2,889 Views
24 Pages

Optimizing Sentiment Analysis Models for Customer Support: Methodology and Case Study in the Portuguese Retail Sector

  • Catarina Almeida,
  • Cecilia Castro,
  • Víctor Leiva,
  • Ana Cristina Braga and
  • Ana Freitas

Sentiment analysis is a cornerstone of natural language processing. However, it presents formidable challenges due to the intricacies of lexical diversity, complex linguistic structures, and the subtleties of context dependence. This study introduces...

  • Article
  • Open Access
4 Citations
2,754 Views
22 Pages

Usefulness of Online Reviews of Sensory Experiences: Pre- vs. Post-Pandemic

  • Jong Min Kim,
  • Keeyeon Ki-cheon Park and
  • Rob Kim Marjerison

As a result of globalization and other factors, periodic shocks to economic activity have become more frequent in recent years. How these periods of economic uncertainty affect different business sectors and industries has become an important emergin...

  • Article
  • Open Access
4 Citations
12,396 Views
29 Pages

This study investigates the impacts of the Big Five personality traits and propensity to trust on the use and writing of online reviews. Additionally, this study examines how gender moderates these impacts. Results of a survey (n = 840) show that ope...

  • Article
  • Open Access
7 Citations
4,136 Views
31 Pages

In Romania, the pandemic and post-pandemic effects, coupled with the nearly 80% increase in internet service penetration, have led to an extraordinary acceleration of e-commerce activity. Rising rents and operational costs, heightened financial chall...

  • Article
  • Open Access
6 Citations
2,700 Views
19 Pages

Examining the Retail Delivery Choice Behavior in a Technology-Aware Market

  • Jocelyn Tapia,
  • Paula Fariña,
  • Ignacio Urbina and
  • Diego Dujovne

This study aims to provide valuable insights into consumer preferences for delivery services in online shopping in Chile. The COVID-19 pandemic has accelerated the evolution of delivery and logistics services, leading to increased competition among o...

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J. Theor. Appl. Electron. Commer. Res. - ISSN 0718-1876