This study aims to predict and explain the acceptance of social video platforms for learning. A research model is proposed that explains that the intention of using these platforms is based on the perception of performance, social influence, and hedo...
This study examines how Industry 4.0 manufacturing applications have positive associations with production system integration, supply chain agility, and operational performance. A formal VAF analysis (VAF approximately 43.5%) confirms partial mediati...
Understanding the economic performance of heritage-rich towns requires a systematic evaluation of how heritage-related components collectively contribute to revenue generation. Existing studies often examine heritage assets, socio-cultural factors, p...
The present study’s objective is to investigate the influence of active and passive social media brand page engagement on eWOM, via self-brand connection. To accomplish this objective, an online survey was conducted among a sample of Facebook u...
Various nor-triterpene alkaloids of Buxus (B.) sempervirens L. have shown remarkable in vitro activity against the causative agents of tropical malaria and East African sleeping sickness. To identify further antiprotozoal compounds of this plant, 20...
Naphthoquinones (NQs) occur naturally in a large variety of plants. Several NQs are highly active against protozoans, amongst them the causative pathogens of neglected tropical diseases such as human African trypanosomiasis (sleeping sickness), Chaga...
This study examined how five dimensions of perceived value—perceived quality, eco-nomic-financial value, functional-sensory value, emotional value, and social value—were associated with consumer trust and purchase intention for Tottus pri...
24 April 2020
Successfully developing a new product, service, or production process for commercial purposes involves complex and dynamic changes, and therefore requires an organizational climate that fosters innovation. In this sense, the means by which knowledge...
This study examines why consumers intend to visit restaurants recommended by food influencers on social media. Grounded in the Theory of Planned Behavior (TPB) and social influence mechanisms, we test an extended TPB model in which trust in the influ...
The digital transformation of cultural tourism has increased interest in understanding how technological innovation and sustainability influence destination choice among younger travellers. Grounded in the Theory of Planned Behavior, this study exami...
21 July 2026
The rapid integration of artificial intelligence (AI) into higher education has renewed concern that technology-related strain may erode students’ higher-order thinking. Drawing on a social–cognitive framework, this study tested whether A...
The study develops and empirically evaluates a forecasting-orientated structural model in which future Bitcoin historical volatility is modelled as being associated with market sentiment and blockchain fundamentals through market uncertainty. Market...
28 October 2026
Social media research rarely explains whether visual esthetics, trust, and engagement jointly influence purchase decisions through content acceptance in local food retailing. This study examines their direct and indirect associations among bakery con...
Sustainable practices are increasingly recognized as critical drivers of business performance in contemporary markets. This study examines the influence of Circular Economy (CE), Eco-Innovation (EI), and Sustainable Marketing (SM) on Business Perform...
The voluntary carbon market (VCM) has emerged as a promising mechanism for climate mitigation; however, farmer participation in developing countries remains limited. This study combines the Theory of Planned Behavior (TPB) and the Capability–Opportun...
This study examines how international tourists’ perceptions of environmental, social, and governance (ESG) practices influence their willingness to pay a premium for community-based homestays. Grounded in signaling theory, ESG perception is con...
In this study, we investigated the associations among university students’ self-esteem, social appearance anxiety, food craving acceptance, willingness to consume a healthy diet, body mass index, subjective evaluation of weight change, and fast...
This study investigates the effect of cybersecurity effectiveness on cloud accounting risk—operationalized through the three dimensions of the confidentiality, integrity, and availability (CIA) triad—within the Jordanian banking sector, c...
The internal organisational mechanisms through which green service innovation (GSI) translates into SDG-aligned hotel sustainable performance remain insufficiently understood. Drawing on stakeholder theory and the natural-resource-based view, this st...
6 September 2026
Artificial intelligence (AI)-powered personalized recommendation systems can enhance relevance and convenience, but their reliance on extensive personal data processing may also heighten users’ perceptions of privacy intrusion. This study exami...