- Article
Consumer Distrust about E-numbers: A Qualitative Study among Food Experts
- Annelies van Gunst and
- Annet J.C. Roodenburg
Food additives (E-numbers) are allowed in foods, but many consumers have a negative perception of them. The objective was to study the opinion of food experts about the causes and ways to reduce consumer distrust about E-numbers. Thirteen food expert...

