The tourism market is characterized by a high level of competition. Hence, the entities providing tourism services and creating their offers in tourist destinations take actions aimed at satisfying the consumers’ (tourists’) needs. These activities a...
Rural areas are increasingly popular tourist destinations, contributing to socioeconomic development while also posing sustainability challenges. Recent research emphasizes that the sustainability of tourist destinations largely depends on the types...
Wildlife tourism is frequently touted as a solution to the problems of increased poaching, habitat destruction, and species extinction. When wildlife is able to pay for its right to survive through attracting tourists, there is an incentive to conser...
The intense competition in the tourism sector increasingly pushes tourism destination marketers to seek more effective promotional practices, so that they remain competitive and attract more visitors. The fast expansion of the Internet and social med...
Since the 2022 Beijing Winter Olympics, China has been promoting ice and snow tourism, mainly to domestic tourists from southern China. Thus, ice–snow tourism operators in the north need to know what Southerners want. Respondents from south of...
This study aims to determine tourism demand elasticities by income and prices of regions, as well as total international markets. It is deployed to a total of 10 major source markets and two separate regions, from Asia and intercontinental to Vietnam...
With the outbreak of the COVID-19 pandemic, the global tourism market has become one of the most affected sectors of the economy. In this research, the literature on the economic effects created by COVID-19 on a global level is first studied and the...
Understanding tourism related behavior and traveling patterns is an essential element of transportation system planning and tourism management at tourism destinations. Traditionally, tourism market segmentation is conducted to recognize tourist’s pro...
Tourism has always been one of the most profitable service industries. But because of the COVID-19 pandemic, the tourism industry is facing some big problems. As a result, the tourism industry lost a lot of money. This paper aims to find and rank rec...
Urban tourism network attention is important for measuring the competitiveness of the urban tourism industry, tourism attraction, and cultural soft power. In this study, we explored the spatiotemporal patterns and factors influencing network attentio...
In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing man...
6 January 2023
The purpose of this study was to derive the visit motivations of wellness tourists and to derive strategies for the wellness tourism market through market segmentation based on visit motivations. First, this study derived seven motivators through a l...
According to China’s tourism statistics, the inbound tourism market is composed of eight types of travel motivations (sightseeing, leisure, business meeting (business-m), visiting relatives and friends (visiting-rf), shopping, religious worship...
The current literature on social responsibility in tourism is criticized for its bias in focusing on business ethics and responsibility while neglecting the tourist perspective. This paper aims to fill this gap by exploring the underlying factors of...
A holistic, multi-organization view of marketing or destination management organizations (DMOs) who must muster the best efforts of many partner organizations and individuals (stakeholders) to have the greatest success. Destination marketing is descr...
This paper aims to analyze the influence of digital marketing in Kosovo’s tourism industry from three key perspectives: consumers, businesses, and industry experts (IEs). The research explores how digital marketing influences the identification...
Sustainability is one of the current much-discussed issues in the world, including in tourism sectors. However, there are few studies on tourism management and marketing toward sustainable tourism. This study aims to analyze the literature on tourism...
This study examines how social media platforms influence tourism marketing strategies, consumer perceptions, and travel behaviors, addressing their sustainability implications. It aims to evaluate the current state of research on social media in tour...
Tourism development in coastal zones is often guided by marketing strategies focused on promotion, without real integration with the ecological, identity, and planning challenges facing these territories. This disconnection compromises environmental...
Dental tourism is a growing and emerging phenomenon that is becoming more attractive to patients due to its potential for decreased expenses, increased convenience, and immediacy of treatment. The necessity for travel is the primary motivation for se...
This study investigates the impact of web-based augmented reality (Web AR) on destination visit intention through the lens of a stimulus–organism–response (SOR) framework, a technology acceptance model (TAM) and flow theory into an integr...
Nautical tourism stands out for its potential to achieve social-economic development in coastal and island destinations and as a lever for sustainable tourism. However, the lack of a clear definition of nautical tourism at the international level mak...
This paper discusses the results of a study aimed at gaining a deeper understanding of how the COVID-19 pandemic has changed the Russian tourism market and how local tourism enterprises respond to challenges caused by the COVID-19 pandemic. Summarizi...
Tourism factories are tourist attractions with values of manufacturing, culture, history, tourism, and recreation, providing a series of activities for tourists to experience the products and the manufacturing process in the mode of experiential mark...
For the tourism industry, the COVID-19 pandemic has acted as an accelerator towards the 4th industrial revolution by creating new and innovative solutions, which have transformed management, finance, planning and opened new avenues for the introducti...
The purpose of this research is to evaluate smart experience in green health tourism with the mediating role of content marketing by using the two models of technology acceptance and hedonism. This study utilizes quantitative and causal research meth...
Several studies have empirically explored the association between practices in sustainable tourism and their impact on tourism marketing. However, bibliometric studies that organize the production in this field are still scarce. The objective of this...
The tourism sector faces constant changes in consumption patterns, competition, and globalisation, which require strategic adaptations. In this sense, marketing and innovation are relevant factors in tourism research, guiding the development of innov...
Tourism has been given much attention in developing countries like Ethiopia. In this regard, tourism product development played a great role in achieving sustainable developmental goals. The study aims to examine the determinants of tourism product d...
This study explores the potential of using eye-tracking technology as a marketing tool to enhance domestic tourism. By examining the visual preferences of users, this research aims to improve the informational resources and visual components of adver...
This study presents a framework to empirically validate the relationship between the tangible and intangible measures on tourism destination marketing efforts. Uniquely, a case study was developed involving two different nature of tourism destination...
This paper analyses the advantages of membership in a cluster in the effective use of digital marketing tools and in a general way, in the performance, especially for the small and medium firms in underdeveloped regions. For this purpose, a case meth...
While environmental consciousness has gained global momentum, the influence of climate advocacy on consumer behavior within tourism has rarely been examined. The present study investigated the impact of climate advocacy on regenerative tourism intent...
This study proposes the Tourism Adaptable Digital Marketing Framework (TADMF), a flexible, cyclical model tailored to optimize digital marketing strategies for hotels and destinations. By leveraging data-driven insights and neuromarketing principles,...
This review study presents intercultural research findings relating to elements or aspects of the marketing mix (7Ps) in tourism and hospitality. The study aims to present a comprehensive and compact document on almost all cultural variables/characte...
The aim of the article is to analyze the relationship between lifestyle changes and willingness to use sharing economy services in tourism, including peer-to-peer accommodation. On the one hand, knowledge of lifestyle changes can help adapt the produ...
The polar regions face growing threats from climate change, making sustainable practices in polar cruise tourism essential. This study examines the role of marketing in promoting sustainability by analysing cruise operators’ websites (n = 50) a...
Artificial intelligence (AI) is a disruptive technology that is being used by smart tourist destinations (STDs) to develop new business models and marketing services to increase tourists’ experiences and sales, revenue, productivity, and effici...
Sustainable tourism has become a strategic imperative, particularly in Bali Island, where tourism drives regional economic growth. In this study, we investigate the mediating role of green service innovation in the relationship between the marketing...
In the era of rapidly evolving Internet technologies, influencer marketing has emerged as a transformative force in digital tourism, reshaping how travelers discover, evaluate, and choose destinations and accommodations. This study investigates the r...
16 February 2022
Delivering a positive tourism experience is an expanding concern of destinations because of the growth of the tourism industry. The emergence of creative tourism has led to a continued necessity for local destination management organizations to pursu...
This article is the result of applied research on the use of potential tourist resources to remove obstacles to the development of tourism marketing and subsequently cause tourism business growth to improve the quality of life in the host communities...
This article discusses the use of social media by different generations in destination marketing from a sustainable tourism perspective. In the light of the global COVID-19 pandemic, intensive marketing efforts and strategies to bring back sustainabl...
The growth of cultural tourism is one of the key areas supporting Indonesia’s policy direction for 2025–2030. This focus aligns with Pillar 8 of the Sustainable Development Goals (SDGs), which promotes decent work and economic growth. Bas...
This study aimed to examine the impact of green marketing on green purchase intention among tourists, with a specific focus on the mediating roles of brand engagement and green brand trust. The research sought to develop an explanatory model that int...
24 October 2022
The tourism sector increasingly relies on technology to acquire new clients in a world overflowing with information. So, the main question that needs to be answered is:What digital marketing strategy should be adopted to attract customers and built d...
Assessing a country’s tourism competitiveness is vital for identifying its tourism potential. The aim of this study is to determine Türkiye’s competitiveness in world tourism exports over the period 2010–2023 and to compare the...
This study aims to examine the influence of sustainable leadership, organizational culture, and digital marketing on sustainable performance in tourism sector companies in Indonesia. In addition, the research investigates the indirect effects through...
Sustainable business in the hospitality sector should be designed and restructured to offer services meant to satisfy the customers aware of the ethical behavior toward environment. Green environmental marketing strategies (GES) are based on the desi...
Embracing net-zero principles and planet-friendly regenerative tourism practices can reduce our carbon footprint and increase momentum toward carbon neutral. The present study explored the effects of the net-zero commitment concern on regenerative to...
of 26