- Article
Ecolabels and the Attitude–Behavior Relationship towards Green Product Purchase: A Multiple Mediation Model
- Kyriakos Riskos,
- Paraskevi (Evi) Dekoulou,
- Naoum Mylonas and
- George Tsourvakas
Ecolabels are regarded as an exceptional marketing and advertising tool that informs contemporary consumers about the green traits of a product. They provide information that motivates consumers to exhibit a positive attitude and actual behavior towa...