52,273 Results Found

Green marketing is currently one of the most powerful strategies in the corporate world as it responds to a growing demand for green products. Therefore, this study aims to analyse the influence of green perceived value on green trust and green satis...

The production and consumption of green food products have become hot topics in marketing. Companies are implementing marketing strategies such as green perceived value, green trust, and green satisfaction to guarantee green word of mouth. An online...

No prior literature explores the influence of green transformational leadership on green performance, thus, this study develops a novel research framework to fill the research gap. This study investigates the influence of green transformational leade...

This study proposes a new concept, green organisational ambidexterity, that integrates green exploration learning and green exploitation learning simultaneously. Besides, this study argues that the antecedents of green organisational ambidexterity ar...

This study investigated the relationship among green enjoyment, green brand love, green intrinsic motivation, and green purchase intention. Data were collected from 26 August to 16 September 2022, through a questionnaire survey distributed online, an...

Different studies have analysed how green marketing influences the sustainable image of tourist companies or have focused on the identification and engagement between these companies and their consumers. In any case, the question of how this process...

This study fills the research gap in the exploration of the relationships between both proactive and reactive green innovations and green product development performance, and examines the mediating effect of green creativity. Structural equation mode...

This study examines the effect of green practices on green brand equity, and it looks at the impact of green brand attachment and green skepticism as mediating variables on these relationships. We employed a dataset of 454 consumers from internationa...

As the ‘green version’ of the Human Resources Management concept is under-explored, this investigation sought to examine the effect of intervening variables on the relationship between Green Human Resources Management (GHRM) and green per...

This study investigates the impact of green brand affect on green purchase intentions and explores the mediation effects of green brand attitude and green brand associations by means of the structural equation model (SEM). There is no previous litera...

The numerous organisations voicing their concerns show that concern for the environment has increased compared to earlier times. This study aims to investigate the relationship between green brand innovation and green perceived value, along with its...

The importance of a knowledge search for green innovation has been recognized, but our understanding of the influence of green search is still unclear. We used 198 Chinese manufacturing data to sort the influential mechanism of green search on green...

Our study explores the association between the adoption of green technology and the development of green dynamic capabilities to achieve green competitive advantage. This research concentrates explicitly on the mediating function of green product inn...

This study examines the influences of market orientation, supply chain relationship quality, and absorptive capacity on competitive advantage in green supply chains. We examine the intensity of these relationships in a green supply chain context. Thi...

Increasingly negative business processes and climate change have prompted businesses to incorporate green lifestyle practices into their working systems as a promising first step. This study investigates the impact of green human resource management...

As global green trends became more prevalent, green marketing also developed into an important issue. Although prior literature explored the main factors affecting green trust, it was inconclusive as to how environmental friendliness could affect the...

The aim of the study is to present the concept of green economy and other notions and concepts related to it and to assess their significance for the formation of development policy and practical solution of problems of socio-economic development. In...

The growing urgency of climate change underscores the need for enhanced green management practices across organizations, particularly for small and medium enterprises (SMEs), the backbone of economic development. Green inclusive leadership (GIL) is d...

The study aimed to develop a green supermarket evaluation model based on a green process and green output to provide empirical evidence on the model’s relationship with the green process, green output, and green supermarket. To this end, the st...

Although the importance of green innovation strategy has been recognized, in the existing literature the relationship between green innovation strategy and corporate competitive advantage, as well as the relationship between green innovation strategy...

This paper examines the impact of government-led green certification on enterprise green transformation, utilizing data from A-share-listed firms in China and focusing on the Green Factory Certification program launched by the Ministry of Industry an...

The purpose of this study is to integrate the theoretical base of green purchasing by using the signaling theory approach to green marketing. Since previous studies do not combine relevant factors from the perspective of Signaling Theory and Attitude...

Globally, green consumption behavior has radically changed green product lifecycles as well as green product branding to eliminate the environmental impact of global tourism. The purpose of the current study is to examine green consumption intention...

This study is about open innovation, which suggests that companies should aim to cooperate with other companies or organizations for green innovation. While previous research has focused on the mechanism through which the company achieves green innov...

Green marketing has been a growing trend in recent years as companies aim to align their business practices with environmental sustainability. This research aimed to examine the impact of green marketing strategies—including green advertisement...

In the global trend of sustainable development and tightening legal environment, enterprises need to integrate their various resources to promote green innovation and organizational performances. This study conceptualizes green information system (IS...

The problem of carbon emissions in transportation is an increasing concern, and consumers need to be encouraged towards green modes of travel to achieve low-carbon travel. To compete with non-green travel companies, green travel companies have consid...

This study looks into how companies react to and adjust to shifting social and environmental factors. A comprehensive model is put forth and empirically tested using data from the pharmaceutical business, utilizing the dynamic capabilities theory per...

In the era of digital economy and mobile internet, many platforms or brands have built various online or offline green communities to guide customers or fans to engage in green interactions. Obviously, community green interaction can enhance brand em...

Changing individual habits towards greener choices is an essential ingredient in tackling the environmental crisis. Engaging in green behavior may improve psychological wellbeing. Although the intention to buy green products is widespread, the eco-fr...

Under the growing threat of global warming, green bonds have become a pivotal financial instrument to deal with climate change and promote sustainable development. However, the research on the affecting factors of green bond issuance remains scarce i...

Green knowledge management represents a critical strategic resource for firms, enabling the acquisition, integration, and application of environmentally relevant knowledge to support green technological advancement. However, the mechanisms by which g...

Drawing upon the componential theory of creativity and social information processing theory, this research elucidates how and why the synergy of green HR practices and green strategies stimulate green creativity. It also explores the possible mediati...

Carrying out green innovation is beneficial for firms to cope with environmental protection pressure and achieve sustainable development. Existing research has paid enough attention to the driver of green innovation, but still does not reveal how gre...

Building on theories of Corporate Sustainability, Triple Bottom Line, and Natural Resource-Based View, this study aims to predict the positive relationship between green transformational leadership, green human resource management practices, and empl...

SThe green finance structure refers to the configuration of financial instruments within the green finance system, the optimization of which is crucial for efficient resource allocation and corporate green transformation. Using panel data from Chines...

In response to the rapid development of green finance, this study evaluates a systematic literature survey with a focus on the determinants and the potential benefits of corporate engagement in environmentally responsible practices in the context of...

Through the use of 30 provincial panel datasets covering the years from 2013 to 2017, on the basis of constructing the regional green development indicator system, this paper used the fixed-base range entropy weight method to measure the regional gre...

This study aims to examine and analyze the influence of green creativity and business independence on competitive advantage moderated by green IT empowerment. The research population is all creative SMEs in the Tangerang, Yogyakarta and West Java reg...

The advent of digital transformation, social learning, and the increasing use of artificial intelligence is driving requisite changes in the development of data centres, which are buildings designed to process and store data. Green innovation is an i...

Along with the acceleration of green marketing in recent years, greenwash has been utilized by firms to get ahead of their rivals. Underpinned by the cognition–affect–behavior (C-A-B) paradigm, this study examines a model linking greenwas...

Given the increasing significance of green innovation, scholars have identified environment-oriented leader behavior as a key antecedent of green innovation in firms. However, despite the fact that previous studies highlight all kinds of benefits of...

Blockchain technology has been heralded as a game changer for addressing severe environmental and economic sustainability challenges. In response to rising environmental concerns, blockchain technology (BCT) is transforming green innovation, culminat...

Green and blue infrastructure has gained importance for energy firms around the globe due to increased focus on addressing emerging challenges raised in the achievement of green innovation (GI) and the protection of the environment. Pollution reducti...

Although there has been much research into green innovation, limited studies focus on the influence of internal factors on green innovation. This paper investigates whether and how two internal factors, such as green market orientation and absorptive...

Recently, green financing has become a popular technique for dealing with environmental issues. However, whether green financing is effective in addressing current global environmental issues remains to be seen since the green investment gap has been...

As environmental sustainability becomes a central strategic priority in the hospitality industry, understanding the mechanisms that enhance employees’ green behavior is increasingly essential. This study investigates the influence of Green Tran...

Green knowledge sharing plays a pivotal role in enhancing businesses’ environmental performance by promoting sustainable practices, innovation, and operational efficiency. Using a knowledge-based view [KBV], the current investigation aims to ex...

As a consequence of climate change, hotels are under mounting pressure to cut their carbon emissions, reduce their waste, and overall become more responsible in their operations. Given this context, experts claim that organisational human resources p...

In the field of management psychology, the matching of employees and leaders can help improve enterprise performance. Then, in the field of sustainable development, can human aspects enhance green product development performance? Does the match betwe...