Most Cited & Viewed

Most Cited & Viewed Papers

Citations Article
Customer Experience in Fintech
Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics
Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior
 
The Impact of COVID-19 Pandemic on Student’s E-Learning Experience in Jordan
 
Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic
 
Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk
 
What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention
 
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
 
The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy
 
The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic
Views Article
Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review
Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics
The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective
Customer Experience in Fintech
Cross-Border E-Commerce Development and Challenges in China: A Systematic Literature Review
Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions
Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic
Downloads Article
Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior
The Impact of COVID-19 Pandemic on Student’s E-Learning Experience in Jordan
Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
Customer Experience in Fintech
Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics
Cross-Border E-Commerce Development and Challenges in China: A Systematic Literature Review
The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review
Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions
The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective
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