Most Cited & Viewed

Most Cited & Viewed Papers

Citations Article
The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention
by Nan Chen and Yunpeng Yang
A Brief Survey of Machine Learning and Deep Learning Techniques for E-Commerce Research
by Xue Zhang, Fusen Guo, Tao Chen, Lei Pan, Gleb Beliakov and Jianzhang Wu
 
Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney
by Yanbo Zhang and Chuanlan Liu
 
The Impact of AI-Personalized Recommendations on Clicking Intentions: Evidence from Chinese E-Commerce
by Jiwang Yin, Xiaodong Qiu and Ya Wang
 
Understanding the Adoption Dynamics of ChatGPT among Generation Z: Insights from a Modified UTAUT2 Model
by Antun Biloš and Bruno Budimir
 
An Empirical Study of User Adoption of Cryptocurrency Using Blockchain Technology: Analysing Role of Success Factors like Technology Awareness and Financial Literacy
by Vandana Kumari, Pradip Kumar Bala and Shibashish Chakraborty
 
The Impact of Recommendation System on User Satisfaction: A Moderated Mediation Approach
by Xinyue He, Qi Liu and Sunho Jung
 
The Next-Generation Shopper: A Study of Generation-Z Perceptions of AI in Online Shopping
by Ovidiu-Iulian Bunea, Răzvan-Andrei Corboș, Sorina Ioana Mișu, Monica Triculescu and Andreea Trifu
 
The Interplay of AI Adoption, IoT Edge, and Adaptive Resilience to Explain Digital Innovation: Evidence from German Family-Owned SMEs
by Irfan Saleem, Shah Md. Safiul Hoque, Rubeena Tashfeen and Manuela Weller
 
Enhancing the Prediction of Stock Market Movement Using Neutrosophic-Logic-Based Sentiment Analysis
by Bassant A. Abdelfattah, Saad M. Darwish and Saleh M. Elkaffas
Views Article
Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences
by Stavros P. Migkos, Nikolaos T. Giannakopoulos and Damianos P. Sakas
The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal
by Yunjeong Ahn and Jieun Lee
The Impact of AI-Personalized Recommendations on Clicking Intentions: Evidence from Chinese E-Commerce
by Jiwang Yin, Xiaodong Qiu and Ya Wang
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence
by Chenyan Gu, Shuyue Jia, Jiaying Lai, Ruli Chen and Xinsiyu Chang
The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention
by Nan Chen and Yunpeng Yang
Interactive Viral Marketing Through Big Data Analytics, Influencer Networks, AI Integration, and Ethical Dimensions
by Leonidas Theodorakopoulos, Alexandra Theodoropoulou and Christos Klavdianos
Factors of Customer Loyalty and Retention in the Digital Environment
by Matheus de Sousa Pereira, Beatriz Schmitt de Castro, Brenda Alves Cordeiro, Bruno Schmitt de Castro, Maria Gabriela Mendonça Peixoto, Eugenia Cornils Monteiro da Silva and Marcelo Carneiro Gonçalves
Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention
by Sudarsan Jayasingh, Arunkumar Sivakumar and Arputha Arockiaraj Vanathaiyan
A Conceptual Approach to Understanding the Customer Experience in E-Commerce: An Empirical Study
by Paulo Botelho Pires, Mariana Prisco, Catarina Delgado and José Duarte Santos
The Influence of Fashion Retailers on Customer Psychology Using Visual Merchandising and Store Layout to Improve Shopping Decision
by Nicoleta-Valentina Florea, Gabriel Croitoru, Dan-Marius Coman and Mihaela-Denisa Coman
Downloads Article
The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention
by Nan Chen and Yunpeng Yang
Enhancing the Prediction of Stock Market Movement Using Neutrosophic-Logic-Based Sentiment Analysis
by Bassant A. Abdelfattah, Saad M. Darwish and Saleh M. Elkaffas
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence
by Chenyan Gu, Shuyue Jia, Jiaying Lai, Ruli Chen and Xinsiyu Chang
Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences
by Stavros P. Migkos, Nikolaos T. Giannakopoulos and Damianos P. Sakas
Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention
by Sudarsan Jayasingh, Arunkumar Sivakumar and Arputha Arockiaraj Vanathaiyan
The Impact of AI-Personalized Recommendations on Clicking Intentions: Evidence from Chinese E-Commerce
by Jiwang Yin, Xiaodong Qiu and Ya Wang
The Impact of Online Reviews on Consumers’ Purchase Intentions: Examining the Social Influence of Online Reviews, Group Similarity, and Self-Construal
by Yunjeong Ahn and Jieun Lee
A Brief Survey of Machine Learning and Deep Learning Techniques for E-Commerce Research
by Xue Zhang, Fusen Guo, Tao Chen, Lei Pan, Gleb Beliakov and Jianzhang Wu
The Next-Generation Shopper: A Study of Generation-Z Perceptions of AI in Online Shopping
by Ovidiu-Iulian Bunea, Răzvan-Andrei Corboș, Sorina Ioana Mișu, Monica Triculescu and Andreea Trifu
Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney
by Yanbo Zhang and Chuanlan Liu
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