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Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic

Faculty of Business and Tourism, University of Vigo, 32004 Ourense, Spain
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Academic Editor: Stefano Za
J. Theor. Appl. Electron. Commer. Res. 2021, 16(5), 1332-1352; https://doi.org/10.3390/jtaer16050075
Received: 22 March 2021 / Revised: 29 March 2021 / Accepted: 13 April 2021 / Published: 15 April 2021
The COVID-19 pandemic has entailed an unprecedented health crisis with significant economic impacts in many sectors worldwide. The tourism sector has been one of the most affected, with significant impacts on the number of cancelled reservations, a decrease in international travel and changes in consumption behaviour. This study aims to analyse the main changes in promotion and marketing in the tourism sector in Spain after the pandemic. To this end, a qualitative analysis was carried out via questionnaire-based interviews with 65 experts in the areas of marketing, consumer behaviour and tourism. The main findings show that online information sources gained weight over consulting friends and relatives, and a great advance in digitization is expected, where physical travel agencies will be displaced by online platforms, except for specialized and advisory services. Additionally, technologies such as virtual reality (VR) or artificial intelligence (AI) may play an increasingly important role in the medium term. View Full-Text
Keywords: consumption; marketing; promotion; tourism; digitalization; COVID-19 consumption; marketing; promotion; tourism; digitalization; COVID-19
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MDPI and ACS Style

Toubes, D.R.; Araújo Vila, N.; Fraiz Brea, J.A. Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 1332-1352. https://doi.org/10.3390/jtaer16050075

AMA Style

Toubes DR, Araújo Vila N, Fraiz Brea JA. Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(5):1332-1352. https://doi.org/10.3390/jtaer16050075

Chicago/Turabian Style

Toubes, Diego R.; Araújo Vila, Noelia; Fraiz Brea, Jose A. 2021. "Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic" J. Theor. Appl. Electron. Commer. Res. 16, no. 5: 1332-1352. https://doi.org/10.3390/jtaer16050075

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