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Article

Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk

by 1, 2, 2,1 and 1,*
1
Department of Information Management, School of Management, Xi’an Jiaotong University, No. 28 Xianning West Road, Xi’an 710049, China
2
College of Business, Southern University of Science and Technology, No. 1088 Xueyuan Avenue, Nanshan District, Shenzhen 518055, China
*
Author to whom correspondence should be addressed.
Academic Editors: Jorge Bernardino and Eduardo Álvarez-Miranda
J. Theor. Appl. Electron. Commer. Res. 2021, 16(5), 1893-1911; https://doi.org/10.3390/jtaer16050106
Received: 12 April 2021 / Revised: 21 May 2021 / Accepted: 2 June 2021 / Published: 17 June 2021
FinTech platforms are one of the most important elements in the rapidly digitized world’s economy. This study investigates the factors that affected individuals’ acceptance of FinTech services, especially on internet wealth management platforms. The current research extends the unified theory of acceptance and use of technology (UTAUT) published by MIS Quarterly with integrated financial consumption attributes (i.e., perceived value and perceived risk) alongside the core construct of UTAUT. Data were collected from an established survey company. The empirical results indicate that perceived value, perceived risk, and social influence are strongly related to individuals’ FinTech adoption intention, whereas performance expectancy, effort expectancy, and perceived risk affect individuals’ perceived value, which in turn influences adoption intention. The proposed FinTech adoption model could contribute to information technology (IT) adoption research by extending the UTAUT in which individuals’ performance expectancy and effort expectancy affect their adoption intention indirectly through perceived value. Finally, the implications of the proposed new model for future research and FinTech practice are discussed. View Full-Text
Keywords: FinTech platform; IT adoption; UTAUT; perceived value; perceived risk FinTech platform; IT adoption; UTAUT; perceived value; perceived risk
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MDPI and ACS Style

Xie, J.; Ye, L.; Huang, W.; Ye, M. Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 1893-1911. https://doi.org/10.3390/jtaer16050106

AMA Style

Xie J, Ye L, Huang W, Ye M. Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(5):1893-1911. https://doi.org/10.3390/jtaer16050106

Chicago/Turabian Style

Xie, Jianli, Liying Ye, Wei Huang, and Min Ye. 2021. "Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk" Journal of Theoretical and Applied Electronic Commerce Research 16, no. 5: 1893-1911. https://doi.org/10.3390/jtaer16050106

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