Journal of Theoretical and Applied Electronic Commerce Research, Volume 20, Issue 3

Evidence from practice and academic literature indicates that, compared with traditional e-commerce, consumers in social commerce are more prone to impulsive purchasing. This heightened tendency can be attributed to the robust interaction among users...

Against the backdrop of accelerating global trade and rising consumer expectations, cross-border e-commerce must urgently increase consumers’ willingness to reuse them. This study uses social exchange theory (SET) and resource dependency theory...

Open-source generative AI technologies offer transparent and customizable alternatives to proprietary AI systems, the concept of which closely aligns with the principles of open innovation. Organizations with strong open-source orientations may have...

The rapid rise of live streaming e-commerce has transformed retail dynamics; however, the allocation of after-sales service costs between live streaming salespeople and manufacturers remains a critical, unresolved issue, exacerbated by fairness conce...

This study investigates how the packaging image of agricultural products in livestreaming commerce influences consumers’ repurchase intentions and, on this basis, formulates effective packaging improvement strategies to enhance repurchase inten...

Trust and engagement in social commerce are increasingly recognized as critical drivers of consumers’ purchase intentions. This study aims to review the existing literature on consumer trust and engagement in social commerce by identifying the...

This study investigates how AI-driven virtual anchors affect consumers’ purchase intentions by identifying their key attributes, underlying mechanisms, and configurational interplay. We integrate latent Dirichlet allocation (LDA), structural eq...

Drawing on experience–satisfaction–loyalty, this study models how specific digital retail interface attributes translate into behavioural outcomes. Survey data from Portuguese online shoppers were analysed with PLS-SEM to test a formative...

This study investigates how different mobile advertising cues (WOM, product, and price cues) affect consumer responses in terms of advertisement clicks and purchases. A large-scale field experiment was conducted on a mobile online learning platform w...

As AI recommendation systems become increasingly important in consumer decision-making, leveraging sound cues to optimize user interaction experience has become a key research topic. Grounded in the theory of perceptual contagion, this study centers...