Journal of Theoretical and Applied Electronic Commerce Research, Volume 20, Issue 3

Evidence from practice and academic literature indicates that, compared with traditional e-commerce, consumers in social commerce are more prone to impulsive purchasing. This heightened tendency can be attributed to the robust interaction among users...

Against the backdrop of accelerating global trade and rising consumer expectations, cross-border e-commerce must urgently increase consumers’ willingness to reuse them. This study uses social exchange theory (SET) and resource dependency theory...

Open-source generative AI technologies offer transparent and customizable alternatives to proprietary AI systems, the concept of which closely aligns with the principles of open innovation. Organizations with strong open-source orientations may have...

The rapid rise of live streaming e-commerce has transformed retail dynamics; however, the allocation of after-sales service costs between live streaming salespeople and manufacturers remains a critical, unresolved issue, exacerbated by fairness conce...

This study investigates how the packaging image of agricultural products in livestreaming commerce influences consumers’ repurchase intentions and, on this basis, formulates effective packaging improvement strategies to enhance repurchase inten...

Trust and engagement in social commerce are increasingly recognized as critical drivers of consumers’ purchase intentions. This study aims to review the existing literature on consumer trust and engagement in social commerce by identifying the...

This study investigates how AI-driven virtual anchors affect consumers’ purchase intentions by identifying their key attributes, underlying mechanisms, and configurational interplay. We integrate latent Dirichlet allocation (LDA), structural eq...

Drawing on experience–satisfaction–loyalty, this study models how specific digital retail interface attributes translate into behavioural outcomes. Survey data from Portuguese online shoppers were analysed with PLS-SEM to test a formative...

This study investigates how different mobile advertising cues (WOM, product, and price cues) affect consumer responses in terms of advertisement clicks and purchases. A large-scale field experiment was conducted on a mobile online learning platform w...

As AI recommendation systems become increasingly important in consumer decision-making, leveraging sound cues to optimize user interaction experience has become a key research topic. Grounded in the theory of perceptual contagion, this study centers...

The growing influence of social media personalities in shaping consumer behavior presents significant opportunities and challenges for marketers. This research integrates Social Identity Theory with the influencer marketing literature to investigate...

With the rapid growth of user demand for large language models (LLMs) in their work, the application market is driving intense competition among large language model providers (LLMPs). Users have different preferences and psychological perceptions to...

This study explores how the integration of generative artificial intelligence, multi-objective evolutionary optimization, and reinforcement learning can enable sustainable and cost-effective decision-making in supply chain strategy. Using real-world...

The development of Artificial intelligence (AI) technology has brought new ideas and opportunities to destination marketing. However, existing studies lack sufficient empirical research to explore the impact of AI anchors on tourists’ travel in...

With the rise of e-commerce, mobile devices, and social media, consumers’ online social and shopping behaviors have become increasingly integrated, making social commerce a major force in the digital marketplace. In this context, consumer behav...

In today’s fierce market competition, enterprises must quickly attract consumers’ attention to products and prompt them to make purchases. Based on regulatory focus theory, this study examines the impact of the congruence between different types of g...

The rapid expansion of e-commerce has pushed firms to adopt more sophisticated digital marketing strategies to reach, engage, and retain consumers. Research has shown that digital marketing significantly enhances firm performance by enhancing marketi...

County economies are essential drivers of national economic development, acting as critical engines for growth and regional equilibrium. This study uses the National Rural E-commerce Comprehensive Demonstration policy, initiated by the Ministry of Fi...

In today’s world, with rapidly developing technology, it has become possible to perform many transactions over the internet. Consequently, providing better service to online customers in every field has become a crucial task. These advancements...

This paper examines the risks linked to E-business collaboration between China and West Africa, with particular emphasis on Ghana as a pivotal digital commerce centre. This research employs the Hesitant Fuzzy Best–Worst Method (HF-BWM) to syste...

This study investigates how new ventures on global e-commerce platforms use textual marketing signals to attract foreign consumers, a critical challenge characterized by information asymmetry. Integrating Signaling Theory and Optimal Distinctiveness...

The emergence of online medical teams (OMTs) as a multidisciplinary approach to addressing complex health issues has gained increasing academic recognition. However, the factors influencing patient adoption of medical advice in this new communication...

With the rapid expansion of user-generated content (UGC) platforms, digital empowerment has emerged as a crucial strategy for enhancing platform competitiveness. This study investigates how different digital empowerment models—no digital empowe...

The development of information technology allows firms to access consumer purchase records, enabling them to distinguish between new and old consumers. Firms can then provide these groups with respective product pricing and promised delivery time. Th...

Cross-category innovation in digital platform ecosystems is increasingly pivotal for competitive reconfiguration, and the value it generates for users primarily stems from the benefits of network effects. By extending the spatial competition framewor...

Artificial intelligence (AI) is reshaping customer service, with AI-powered chatbots serving as a critical component in delivering continuous support across sales, marketing, and service domains, thereby enhancing operational efficiency. However, con...

With the steady global progress in integrating technology into healthcare delivery, doctors’ behavioral patterns on online healthcare platforms have increasingly become a focal point in the fields of digital health and healthcare service manage...

Internet service platforms dynamically charge service prices to satisfy the time-varying service demand by leveraging both full- and part-time service providers. This study developed a dynamic pricing model for a monopolistic service platform under t...

As global economies accelerate their digital transformation, artificial intelligence (AI) technologies have become a key driver of innovation and economic growth, especially in the electronic commerce sector. This study examines the impact of AI appl...

In today’s service-driven economy, brands increasingly turn to social media marketing activities (SMMA) to build meaningful, long-term customer relationships. Grounded in social exchange theory (SET), this study examines how SMMA influences cus...

Fueled by advances in cloud technologies and industrial platforms, networked collaborative manufacturing platforms (NCMPs) are reshaping how products are priced and customized. As decision rights increasingly shape value creation within these platfor...

User-generated content, such as product and app reviews, offers more than just sentiment. It provides a rich spectrum of emotional expression that reveals users’ experiences, frustrations and expectations. Traditional sentiment analysis, which...

E-commerce platforms offering regional fresh produce often face a trade-off between logistics costs and product quality. Due to limited use of cold chain logistics, consumers frequently receive damaged goods, resulting in negative post-purchase exper...

E-commerce indicators are very complex and have a wide range of levels of complexity and applications. The digital economies that we are oriented towards also have complex features in terms of consumers and businesses. The research objectives are foc...

In the rapidly evolving landscape of digital marketing and electronic commerce, short-form content—particularly on platforms like Twitter (now X)—has become pivotal for real-time branding, community engagement, and product promotion. The...

The construction and enhancement of ecological niches are essential for small and medium-sized enterprises (SMEs), with digital platforms serving as key carriers for achieving niche improvement. However, SMEs encounter a “distinctiveness–...

Variety-seeking is a fundamental motivation in consumer decision making, yet its subsequent effect on consumer behavior is not fully understood. Thus, this study aims to investigate how consumers’ variety-seeking behaviors influence their subse...

The rapid progress of generative artificial intelligence (AI) has sparked growing concerns regarding its misuse, privacy risks, and ethical issues. This study investigates the interplay between Generative AI Abuse Anxiety, trust, perceived usefulness...

The accelerated development of e-commerce has given rise to sophisticated systems defined by significant user interaction, a variety of product offerings, and considerable quantities of structured and unstructured data. Upholding trust and operationa...

This study examines the role of algorithmic fairness in alleviating digital financial stress among consumers across OECD countries, utilizing panel data spanning from 2010 to 2023. By introducing a digital financial stress index—constructed fro...

Wine reviews can connect words to flavours; they entwine sensory experiences into vivid stories. This research explores the intersection of artificial intelligence and oenology by using state-of-the-art neural networks to decipher the nuances in wine...

Understanding the coupling mechanism and coordinated development between digital transformation and operational efficiency in logistics enterprises is vital for optimizing resource allocation and promoting high-quality, sustainable growth in the logi...

This paper investigates the incentive mechanism for dual-channel healthcare service supply chains, where doctors simultaneously undertake both offline and online medical tasks, based on the common agency theory. Considering the geographical distance...

This study explores the psychological and social impacts of the forced use of self-service technologies (SSTs) in South Korea’s hospitality and tourism sectors, focusing on perceptions of service dehumanization among different age groups. Groun...

With the rapid development of e-commerce, ensuring product quality on online platforms has become increasingly important, especially in developing countries where market regulations are still underdeveloped. By treating different sellers offering the...

Urbanization and the rapid growth of e-commerce have significantly increased delivery volumes in cities, creating challenges in terms of cost, efficiency, and sustainability in last-mile delivery (LMD). To address these challenges, this paper propose...

Digital transformation (DT) has emerged as a key strategic lever for enhancing firm resilience and competitiveness, yet its influence on non-productive investment behaviors, such as corporate financial investment, remains underexplored. Existing stud...

The integration of AI into online platforms is reshaping consumer experience and behavior. While existing research has largely focused on the role of AI in search services and experience services, few studies have examined the role of AI in the conte...

Virtual AI-driven streamers have been gradually used in live commerce, and they may affect consumer impulsive purchase intention. Drawing on the stimulus–organism–response (S-O-R) model, this research examined consumer impulsive purchase...

Fan growth serves as a critical performance indicator for the sustainable development of livestreaming e-commerce (LSE). However, existing research has paid limited attention to this topic. This study investigates the unique interactive advantages of...