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Open AccessArticle

Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics

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Faculty of Management Sciences, Bansomdejchaopraya Rajabhat University, Bangkok 10600, Thailand
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Faculty of Management, Czestochowa University of Technology, 42-201 Częstochowa, Poland
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College of Business and Economics, University of Johannesburg, Johannesburg 2092, South Africa
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KMITL Business School, King Mongkut’s Institute of Technology Ladkrabang, Bangkok 10520, Thailand
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Author to whom correspondence should be addressed.
Academic Editors: Cristinel Vasiliu, Dan-Cristian Dabija and Rebeka-Anna Pop
J. Theor. Appl. Electron. Commer. Res. 2021, 16(5), 1297-1310; https://doi.org/10.3390/jtaer16050073
Received: 10 March 2021 / Revised: 9 April 2021 / Accepted: 12 April 2021 / Published: 14 April 2021
The purpose of this study was to investigate the factors determining the behavioral intention of using food delivery apps (FDAs) during COVID-19 pandemics, under a case study of Bangkok, Thailand. The study was necessitated by the increased use of FDAs during the lockdown; online transactions were considered important in preventing the spread of the virus. The study used quantitative techniques involving structural equation model (SEM) to evaluate the effects of exogenous variables on endogenous variables. Primary data were collected from people who had installed and used FDAs. The findings indicated that performance expectancy, effort expectancy, social influence, timeliness, task technology fit, perceived trust, and perceived safety significantly influence the behavioral intention to use (BIU) to use food delivery apps during the COVID-19 pandemic. To this end, effort should be intensified to study and understand FDAs as it pertains to safety and usage. View Full-Text
Keywords: food delivery apps (FDAs); COVID-19; online transactions; behavioral intention; internet; food online; lockdown food delivery apps (FDAs); COVID-19; online transactions; behavioral intention; internet; food online; lockdown
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MDPI and ACS Style

Muangmee, C.; Kot, S.; Meekaewkunchorn, N.; Kassakorn, N.; Khalid, B. Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics. J. Theor. Appl. Electron. Commer. Res. 2021, 16, 1297-1310. https://doi.org/10.3390/jtaer16050073

AMA Style

Muangmee C, Kot S, Meekaewkunchorn N, Kassakorn N, Khalid B. Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16(5):1297-1310. https://doi.org/10.3390/jtaer16050073

Chicago/Turabian Style

Muangmee, Chaiyawit; Kot, Sebastian; Meekaewkunchorn, Nusanee; Kassakorn, Nuttapon; Khalid, Bilal. 2021. "Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics" J. Theor. Appl. Electron. Commer. Res. 16, no. 5: 1297-1310. https://doi.org/10.3390/jtaer16050073

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