Journal of Theoretical and Applied Electronic Commerce Research, Volume 19, Issue 4

The present paper studies the changes that occurred in the clothing trade during the COVID-19 pandemic and the influences exerted on business management. The pandemic sped up digitalization, pushing companies to quickly adapt to new economic conditio...

Retail platforms have widely implemented recommender systems to provide personalized recommendations to consumers, influencing sales significantly. However, under the hybrid selling mode where platforms offer both their products and third-party selle...

Consumer experiences with cultural fashion for special events often involve heightened expectations, with satisfied customers typically demonstrating increased brand engagement and loyalty. Traditional cultural attire, such as the Chinese Qipao, is w...

This research used a quantitative approach to explore the impact of social media marketing on consumer purchase intention. Due to the technological development of social media platforms in the recent past, as well as the addition of several functiona...

We analyze a supply chain consisting of a capital-constrained supplier and a platform functioning as a marketplace, where the supplier sells products to consumers via the platform, which charges a commission fee for each item sold. Operating in a mar...

The rapid development of information and communication technologies has positioned virtual brand communities as key platforms for facilitating direct interactions between companies and customers. As part of this trend, enterprises are increasingly ut...

Within the evolving field of sentiment analysis, the integration of topic modeling and association rule mining presents a promising yet underexplored method. This approach currently lacks an organized framework for maximizing insights that aid in dra...

This study introduces a novel method for driving risk assessment based on the analysis of near-miss events captured in telematics data. Near-miss events, which are highly correlated with accidents, are employed as proxies for accident prediction. Thi...

In the current competition process of e-commerce platforms, the technical and algorithmic wars that can quickly grasp user needs and accurately recommend target commodities are the core tools of platform competition. At the same time, the existing on...

The nature of the online shopping environment can cause uncertainty; thus, consumers use the product experiences and evaluations of others to make purchase decisions. In this study, we investigated whether online product ratings affect consumers&rsqu...

This study presents and examines a more rigorous theoretical model for the relationships among e-service quality (e-SQ), trust, reputation, and e-loyalty in the online travel context, with the latter variables considered simultaneously and with reput...

This study investigates the factors affecting customer use intentions of MyData services in the fintech industry, focusing on the mediating role of perceived value across informational, security, and service dimensions. Six independent factors were d...

Customer intimacy plays a crucial role in shaping customer relationships and guiding organizational strategies. As the digital business environment has grown, the concept of customer intimacy has evolved, leading to significant changes in its dimensi...

The advent of social commerce platforms fueled by the growing commercialization of social media and networking sites represents a significant evolution in e-commerce dynamics. This study investigates the pivotal role of key opinion leaders (KOLs), pa...

In the rapidly evolving digital healthcare market, ensuring both the activation of the market and the fulfillment of the product’s social role is essential. This study addresses the service quality of smart running applications by utilizing big...

The rapid expansion of the non-fungible token (NFT) market, which grew over 200% in 2023 to reach $22 billion, has opened new avenues for fashion brands to engage consumers through digital fashion products under blockchain technology. This study inve...

This research explores how the partitioned pricing strategy of premium subscriptions affects user willingness to purchase with two studies. Study 1 finds that all-inclusive pricing is more effective than traditional partitioned pricing (i.e., partiti...

The widespread adoption of digital technologies across various aspects of society has led to the emergence of two highly context-dependent constructs that explain how businesses are getting ready for transformative digital processes: digital readines...

This paper investigates using blockchain technology to fight deceptive counterfeits in an electronic commerce environment. Thereby, a two-period pricing model is built under two competitive platforms: a blockchain-based platform which ensures product...

A growing number of enterprises are using virtual influencers on livestreaming e-commerce platforms to extend the duration for which live streamers stay online. This article uses the uncanny valley phenomenon to investigate the effects of the level o...

Social media platforms fostering a closer and more intimate bond between celebrities and their fan bases has opened up diverse avenues for product placement. In light of this, this study endeavors to explore the profound influence of parasocial inter...

This study focuses on the quality of beauty product reviews as online information, aiming to determine their impact on encouraging continued product purchases by users and to explore the simultaneous ripple effects. This study derived a total of 9 hy...

Crowdfunding videos have become a crucial tool for entrepreneurs seeking financial support, with audio design playing a critical role in attracting potential investors. However, research on how audio features influence crowdfunding success remains li...

Extant empirical studies investigate social commerce purchase intention from the perspective of swift guanxi dimensions while neglecting to explain how the purchase intention is influenced. This study proposed and tested a research model to unveil th...

The construction industry plays a crucial role in the global economy but faces significant challenges, including inefficiencies, high costs, and environmental impacts. Although Building Information Modeling (BIM) has been widely adopted as a solution...

Every interaction between a brand and its consumers can shape their brand attitudes and purchase decisions. Brand rejection is the rejection or neglect that consumers experience when trying to connect with a brand, and it may have far-reaching effect...

This study aims to bridge the gap between traditional consumer behavior analysis and modern techniques by integrating big data analysis, eye-tracking technology, and survey methods. The researchers considered that understanding consumer behavior is c...

The advancement of social media has led to the rise of influencers who are powerful in shaping consumer purchasing behavior. While influencer attributes play a role in shaping consumer behavior, little attention has been paid to the interplay of the...

Artificial Intelligence (AI) has revolutionized interactive marketing, creating dynamic and personalized customer experiences. To the best of our knowledge, no studies have ventured into how firms in the luxury sector can leverage AI marketing activi...

This paper explores in depth the mechanism of enterprise digital capability effects in supply chain digital development by reconstructing the supply chain cooperation capabilities (digital diffusion capability and digital collaborative capability). W...

As augmented reality (AR) technology becomes more prevalent in marketing, its impact on consumer memory processes, particularly brand recall, remains underexplored. This study primarily employs an empirical research method, using two lab experiments...

Travelers’ perceptions of hotels and their aspects have been the focus of much research and are often studied by analyzing consumers’ online reviews. Yet, little attention has been given to the effect of the trip mode, i.e., whether the p...

The fusion of livestreaming e-commerce and AI technology is booming, and many firms have started to replace human streamers with AI streamers. Despite their popularity, the acceptance of AI streamers by consumers varies widely and the signaling effec...

The burgeoning landscape of social media advertising also faces a myriad of challenges. This study aims to explore the interactive effect of advertising appeal (abstract vs. concrete) and narrative person (first-person vs. third-person) on consumer a...

In the online shopping context, brands aim to achieve a high level of profit by providing better customer satisfaction by using various artificial intelligence tools. They try creating a satisfactory customer experience by creating a system that prov...

The rapid expansion of the internet has led to a corresponding surge in malicious online activities, posing significant threats to users and organizations. Cybercriminals exploit malicious uniform resource locators (URLs) to disseminate harmful conte...

This paper explores consumer decision making, particularly focusing on the increasing prevalence of choices on the Internet such as online shopping. Examining the fundamental question of how individuals decide how to decide, our paper draws upon the...

The attributes that people consider when selecting an online travel agency (OTA) change over time, affecting how consumer satisfaction and loyalty evolve. However, attribute weight shifts in subsequent OTA visits cannot be determined using a cross-se...

Understanding customer journeys is key to e-commerce success. Many studies have been conducted to obtain journey maps of e-commerce visitors. To our knowledge, a complete, end-to-end and structured map of e-commerce journeys is still missing. In this...

As social media has risen, virtual social media influencers have become a significant tool in modern marketing, utilizing computer-generated images (CGI), machine learning algorithms, and artificial intelligence technologies to connect with consumers...

The advance of digitalization has generated an ever-increasing number of options in the digital sphere. This phenomenon has transformed multiple sectors, including e-commerce and, in particular, the fashion industry. Artificial intelligence (AI) has...

The landscape of fundraising has undergone a transformative shift with the rise in donation-based crowdfunding platforms. This study investigates the multifaceted factors shaping individuals’ attitudes toward these platforms, with a focus on ke...

The swift advancement of wireless communication technology has resulted in the gradual permeation of mobile social media into everyday lives, proffering unparalleled prospects for the dissemination of information and supporting networking. Despite se...

The blind box market is fast-growing, from toys, baseball cards, and vibrant second-hand products to the recent growing tourism market, becoming the latest trend sweeping through China, not only in offline retailing but also online businesses and e-c...

In the era of digital marketing, where consumers and enterprises frequently interact with each other, consumers hold different attitudes toward the different sources of information, including corporate social responsibility information. Negative corp...

Video blogging channels for social media technology continue to innovate and evolve, and brands are beginning to rely on social media channels for product marketing. The factors influencing consumers’ purchase intention for products advertised...

Emotions fluctuate during the process of social interaction. Although the co-creation of emotions through organizational behavior has been discussed theoretically in existing research, there is no method to demonstrate how emotions are co-created. In...

This study explores the context of buy-online-and-return-in-store (BORS) policy from an environmental perspective and conducts a comprehensive analysis through the theory of planned behavior (TPB). Adding environmental awareness and awareness of cons...

The success of content community platforms (CCPs) heavily depends on the active engagement of users attracted by externally generated content. Previous research has highlighted the differentiation among various forms of user engagement, such as likes...

This study examines the relationships between socio-demographic factors, purchase frequency, internet expertise, and unethical return behavior in apparel e-commerce, with a particular focus on the act of wardrobing—wearing and then returning us...