Observed annually on 27 September, World Tourism Day acknowledges the pressing challenges facing tourism and encourages discussion of the sector’s ability to overcome them and drive wider positive change. This date was chosen to coincide with an important milestone in world tourism: the anniversary of the adoption of the UN Tourism Statutes in 1970.

To explore the way modern tourism has evolved, MDPI journals in Social Sciences, Arts and Humanities support research that explores the increasing digitalisation in tourism, providing relevant insights that can aid efficiency and innovation in this ever-changing era of artificial intelligence.

“Understanding Attitudes, Benefits and Acceptance of Artificial Intelligence (AI) in Travel and Tourism: Evidence from Generation Z”
by Petra Vašaničová, Kateryna Melnyk, Ivan Bukrieiev and Natalie Konkoľová
Tour. Hosp. 2026, 7(6), 150; https://doi.org/10.3390/tourhosp7060150

“Structural Determinants of Tourism-Led Economic Growth: A Meta-Analytic Review”
by Khalid El Houcine and Lhoussaine Alla
Economies 2026, 14(5), 186; https://doi.org/10.3390/economies14050186

“AI Self-Efficacy and Innovative Work Behavior in Hospitality and Tourism: A Job Demands-Resources Perspective on Work Engagement and Schedule I-Deals”
by Xiaomeng Li, Ziyi Gong, Hyeran Choi and Seung-Wan Kang
Behav. Sci. 2026, 16(3), 431; https://doi.org/10.3390/bs16030431

“Tourism Creative Factory as a Knowledge-Based Entrepreneurship Programme: Innovation, Learning, and Sustainability in Post-Pandemic Portugal”
by Francisco Banha, André Rui Graça, Beatriz Góis and Francisco Miguel Banha
Knowledge 2026, 6(1), 8; https://doi.org/10.3390/knowledge6010008

“AI-Driven Sentiment Analysis: A Unified Framework for Strategic Insights in Tourism”
by Nikolaos Gkaripis, Georgios Trichopoulos and George Caridakis
Tour. Hosp. 2026, 7(2), 54; https://doi.org/10.3390/tourhosp7020054

“ChatGPT as an Emerging Digital Travel Advisor: Insights into AI Usefulness, Usability, and Consumer Decision Behavior”
by Bassam Samir Al-Romeedy and Thaib Alharethi
J. Theor. Appl. Electron. Commer. Res. 2026, 21(1), 6; https://doi.org/10.3390/jtaer21010006

“Adoption of Artificial Intelligence in Micro and Small Hospitality Enterprises: The Role of Organisational Characteristics and Managers’ Attitudes Toward AI in Relation to Operating Revenues”
by Marko Kukanja and Tanja Planinc
Tour. Hosp. 2025, 6(5), 268; https://doi.org/10.3390/tourhosp6050268

“Digital Twins in Smart Tourist Destinations: Addressing Overtourism, Sustainability, and Governance Challenges”
by Tijana Ljubisavljević, Aleksandra Vujko, Martina Arsić and Vuk Mirčetić
World 2025, 6(4), 148; https://doi.org/10.3390/world6040148

“Empowering African American Tourism Entrepreneurs with Generative AI: Bridging Innovation and Cultural Heritage”
by Babu George and Anupama Peter Mattathil
Societies 2025, 15(2), 34; https://doi.org/10.3390/soc15020034

“From Traditional to Digital: The Evolution of Business Models in Hospitality Through Platforms”
by Adelina Zeqiri
Platforms 2024, 2(4), 221-233; https://doi.org/10.3390/platforms2040015

“Evaluating the Impact of Geopolitical Risk on the Financial Distress of Indian Hospitality Firms”
by Vandana Gupta
J. Risk Financ. Manag. 2024, 17(12), 535; https://doi.org/10.3390/jrfm17120535

“Does Google Analytics Improve the Prediction of Tourism Demand Recovery?”
by Ilsé Botha and Andrea Saayman
Forecasting 2024, 6(4), 908-924; https://doi.org/10.3390/forecast6040045

“Tourism, AI and Other Disruptive Events: The Main Consequences from These Transformative Events” Guest Editors: Felicetta Iovino and Dimitrios Koufopoulos Submission deadline: 31 October 2026	“Rethinking Tourism Management: Towards a Sustainable, Resilient, and Human-Centric Future” Guest Editors: Josefa García Mestanza, Yawei Wang and Elizabeth del Carmen Pérez Ricardo Submission deadline: 31 December 2026
“Regional Development and Sustainable Tourism: Online Search Patterns and Socioeconomic Implications” Guest Editor: Ahmed M. Hasanein Submission deadline: 28 February 2027	“Tourism Forecasting in the Multimodal Data Era” Guest Editors: Alkiviadis Panagopoulos and Ioannis Nikas Submission deadline: 1 March 2027