2026 January - 27 articles
This study examines how Generation Z’s digital practices on TikTok and Instagram shape their music festival experiences, focusing on event perception, engagement, and the development of collective identity. The aim is to identify key factors co...
Marine ecotourism and Small–Medium Enterprise (SME) digitalization are increasingly seen as key drivers for coastal community welfare, yet their combined impact, particularly through local economic empowerment, remains underexplored. This study...
Tourism has become a key sector of the global economy and a driver of economic growth. The Wine Routes are a specialized tourist offering that meets the needs of a segment of travelers, contributing to the enhancement and preservation of rural areas....
The present conceptual paper proposes a purpose-driven experiential marketing framework for film-induced destinations, integrating sustainability and emotional engagement into destination management. The model under discussion comprises five intercon...
To address the pervasive challenges of resource inefficiency and static management in the hospitality sector, this study proposes a novel management framework that synergistically integrates Model Predictive Control (MPC) with Green Human Resource Ma...
International shopping is a significant motive for outbound travel; however, evidence on the experiential drivers of luxury travel retail among Chinese luxury travelers remains limited. This study investigates the factors shaping overseas shopping ex...
The gastronomic identity represents a blend of tradition, local resources, and cultural values that shape the authenticity and distinctiveness of a region’s gastronomy. Mačva, as an area in western Serbia, possesses an exceptionally rich g...
The present study employs cluster analysis to segment Bulgarian domestic tourists based on microdata from a nationally representative survey (n = 1003) of summer holidaymakers on the Black Sea coast destinations. The primary objective is to identify...
Grounded in the Stimulus–Organism–Response (SOR) framework, this study examines how tourists’ in-trip use of ChatGPT shapes satisfaction during leisure travel. Survey data from 502 Indonesian travellers were analysed using PLS-SEM....
This study aims to explain what drives consumers to adopt e-tipping in restaurants and determine whether interface-based manipulation reduces perceived autonomy, lowers satisfaction, and weakens brand favorability. Prior research indicates that when...
Participation in running events has expanded worldwide, consolidating itself as a form of active leisure and a driver of social and tourism engagement. Although runners’ motivations have been extensively studied, perceived inclusivity, understo...
The growing integration of immersive technologies in the tourism sector raises questions about their real impact on the visitor experience. This study investigates whether mixed reality effectively influences the tourism experience, seeking to unders...
To avoid tourism market failure caused by inappropriate development strategies, a study was conducted on the travel preferences of Generation Z, the future tourism market. The study found that tourism has shifted from comfortable, tranquil, and easil...
The rapid integration of artificial intelligence (AI) and smart technologies is transforming hospitality operations, yet guest acceptance remains uneven, shaped by utilitarian, experiential, ethical, and cultural evaluations. This study develops and...
Road running tourism events continue to grow worldwide and are increasingly leveraged by destinations seeking diversification and seasonality reduction. This study examines the motivational structure of participants in the 2025 Half Marathon Magaluf...
This paper portrays both how indigenous people reframe indigeneity as a local defense against tourism politics through active participation rather than passive performance, and how touristic actors redefine Indigeneity in tourism marketing through vi...
Recently, young people’s historical and cultural awareness has been increasingly described as fragmented and disengaged, particularly in the context of rapid social change and “liquid modernity”. Drawing on Clio, the Muse of History...
This study investigates the deep-seated impacts of the COVID-19 pandemic on Macao, a mono-economy extremely dependent on the single factor of “tourism mobility”. We investigate a counter-intuitive phenomenon observed during the 2020&ndash...
This paper examines the role of institutional logics in shaping heritage-led urban regeneration across fifteen adaptive reuse projects of former tobacco factories in Europe. By categorizing managing authorities into public, private, and community-led...
As the hospitality industry adapts to meet customers’ increasing demand for wellness, incorporating innovative wellness services (WSs) has become a crucial strategy to retain customer engagement. This study explored how the psychological trait...
Museums contribute significantly to the cultural and economic development of destinations, yet university museums remain underexplored, especially in developing economies. This study examines how experiential attractiveness (EA), attitude toward the...
The present study aims to explore the factors that warrant consumers’ behavioral intention through sharing accommodation. A multilayered conceptual model is developed to analyze the impact of desire on behavioral intention through hedonic and e...
As a representative case that embodies both the attributes of a Buddhist sacred site and those of a UNESCO World Heritage site, Mount Wutai provides a distinctive research setting for examining behavioral mechanisms in temple tourism. This study aims...
Against the backdrop of economic recovery and ongoing market restructuring, China’s hotel industry is undergoing a significant shift from being service-based to becoming strategy-driven and competitive. This study aims to identify the key facto...
The Tourism Area Life Cycle shaped tourism research for decades, but its concepts Product Life Cycle and Carrying Capacity remain problematic. We apply a Path Dependence frame under an Urban Growth Machine Theory lens to explore the effects of growth...
This study explores how the unique characteristics of Generation Y/Millennials and Generation Z influence talent retention challenges in the hospitality sector and identifies Human Resource Management (HRM) strategies that effectively address these g...
Sustainable tourism is increasingly important for local sustainable livelihoods; however, its development is often hindered by financial limitations. To address this critical constraint, this study investigates the relationship between tourist satisf...
