Tourism and Hospitality, Volume 7, Issue 1

This study examines how Generation Z’s digital practices on TikTok and Instagram shape their music festival experiences, focusing on event perception, engagement, and the development of collective identity. The aim is to identify key factors co...

Marine ecotourism and Small–Medium Enterprise (SME) digitalization are increasingly seen as key drivers for coastal community welfare, yet their combined impact, particularly through local economic empowerment, remains underexplored. This study...

Tourism has become a key sector of the global economy and a driver of economic growth. The Wine Routes are a specialized tourist offering that meets the needs of a segment of travelers, contributing to the enhancement and preservation of rural areas....

The present conceptual paper proposes a purpose-driven experiential marketing framework for film-induced destinations, integrating sustainability and emotional engagement into destination management. The model under discussion comprises five intercon...

To address the pervasive challenges of resource inefficiency and static management in the hospitality sector, this study proposes a novel management framework that synergistically integrates Model Predictive Control (MPC) with Green Human Resource Ma...

International shopping is a significant motive for outbound travel; however, evidence on the experiential drivers of luxury travel retail among Chinese luxury travelers remains limited. This study investigates the factors shaping overseas shopping ex...

The gastronomic identity represents a blend of tradition, local resources, and cultural values that shape the authenticity and distinctiveness of a region’s gastronomy. Mačva, as an area in western Serbia, possesses an exceptionally rich g...

The present study employs cluster analysis to segment Bulgarian domestic tourists based on microdata from a nationally representative survey (n = 1003) of summer holidaymakers on the Black Sea coast destinations. The primary objective is to identify...

Grounded in the Stimulus–Organism–Response (SOR) framework, this study examines how tourists’ in-trip use of ChatGPT shapes satisfaction during leisure travel. Survey data from 502 Indonesian travellers were analysed using PLS-SEM....

This study aims to explain what drives consumers to adopt e-tipping in restaurants and determine whether interface-based manipulation reduces perceived autonomy, lowers satisfaction, and weakens brand favorability. Prior research indicates that when...