2026 February - 34 articles
This study examined the influence of Shariah-oriented attributes on Indonesian Muslims’ intention to visit Thailand, which is a non-Muslim country. This stimulus–organism–response (SOR) model was used to examine the relationships be...
Croatia’s tourism market is highly exposed to digital platforms and peer-to-peer information flows, yet evidence on how Croatian users differentiate between promotional formats (digital channels, agency websites, traditional media and word-of-m...
Experiential and transformative travel are increasingly central in tourism scholarship and “life-changing” marketing, yet the proliferation of these labels has produced conceptual drift and persistent accountability gaps. This paper prese...
Stock returns are a key indicator of investor confidence and capital allocation in the tourism sector, particularly during crises that compress demand and elevate liquidity risk. This study investigates firm-level determinants of stock returns among...
India’s inbound tourism potential has not been fully realised, even though it has rich heritage resources, expanding air networks, and sustained policy attention. To identify the key determinants of foreign tourism demand, this study applies a...
Rural tourism has been regarded as a vital approach for the development of marginalized rural regions. Against the backdrop of Lebanon’s ongoing crisis, there is a significant and increasing interest in the tourism sector that can advance key S...
Resilience in cruise tourism has been particularly important in recent years and especially after crises such as the financial crisis (2011–2013), in addition to the COVID-19 pandemic (2020–2021). The role of cruise ports is not limited o...
This paper presents an Artificial Intelligence (AI)-driven framework designed to bridge the gap between raw user feedback and strategic decision-making. Moving beyond traditional sentiment analysis, which often overlooks the specific “why&rdquo...
The whale shark aggregation area in La Paz has given rise to vital wildlife tourism activity since the mid-1990s, which has been consolidated during the first decade of the 21st century. La Paz Bay is one of the three sites in Mexico where whale shar...
In the context of fierce competition among tourist destinations and increasing difficulty of differentiation, developing a strong destination image is particularly important. A comprehensive understanding of how tourists perceive destinations through...
Wellness tourism, mainly connected to meditation, thermal springs and spa resorts, is an emerging tourism sector. At the same time, contact with natural environments through physical exercise, hiking or walking in forests proves significantly positiv...
This study aims to examine how e-servicescape dimensions, demographic characteristics and user experience influence consumer perception of Peer-to-Peer (P2P) online platforms. The literature review is focused on servicescape, e-servicescape, and peer...
Social networks are now integral to corporate strategy and daily social life. They enable the rapid and extensive dissemination of information, proving highly effective for promoting hotel marketing content. Consequently, they facilitate interaction...
This study examines the political dilemma in tourism governance in Mandalika, Indonesia, focusing on three key components: accountability, transparency, and resource allocation. This research aims to reframe the role of political activity to align wi...
The awareness and participation of local communities play a critical role in the sustainable development of tourism. This study aims to examine, in depth and systematically, the levels of awareness among the local population regarding the natural, cu...
This study investigates the antecedents of consumers’ willingness to pay more for sustainable (green) events, applying the Theory of Planned Behavior (TPB) in the context of Serbia, a developing non-Western economy. Using survey data from event...
Educational tourism in protected natural areas (PNAs) has established itself as a valuable strategy for promoting sustainability by integrating learning experiences with conservation and territorial development objectives. However, the international...
Online guided tours have become an essential form of non-contact tourism, yet the experiential attributes shaping participants’ digital tour experiences remain underexplored. This study aims to identify the core experiential dimensions of onlin...
Hydrotherapy tourism is a significant and long-standing area of interest, with countries worldwide employing innovative strategies to attract tourists. It not only offers desirable benefits but also plays a role in the development of tourist destinat...
Tourism and destination healthcare systems are increasingly interdependent, yet this relationship remains weakly conceptualised within tourism and hospitality research. Expanding travel flows introduce transient populations, seasonal demand volatilit...
Cultural festivals have long been anchored in co-located, resource-intensive events, which increasingly raises questions about who can participate, at what environmental cost and with what consequences for cultural integrity in destinations facing ov...
Traveling to sites appearing in anime works, commonly known as anime pilgrimages, has become prominent over the past two decades. Previous studies have shown that anime pilgrims exhibit strong destination loyalty, including positive word-of-mouth and...
This study examines multi-celebrity deployment as a destination branding practice, using Seoul as an empirical case. The analysis draws on 172 official tourism promotional videos released by the Seoul Tourism Organization between 2011 and 2025, featu...
This article examines the everyday dynamics of informal activities in touristified urban environments through a qualitative case study of Porto, Portugal. Drawing on an urban ethnography combining observation and semi-structured interviews, we analys...
This study examines how community-based tourism (CBT) supports sustainable livelihoods by clarifying the mediating roles of community participation and tourism-related employment. Drawing on the Sustainable Livelihood Framework, Community Participati...
Mobile technologies are rapidly growing and shaping the tourism industry. Nonetheless, remote locations have specific characteristics that could restrain the deployment and use of technologies and jeopardize the sense of safety, affecting tourism exp...
The hotel sector is widely perceived as offering poor working conditions, contributing to persistent labor shortages within the industry. Transforming management practices in line with humanistic management principles has been suggested as one way to...
Background: Influencer marketing has become one of the most effective strategies in digital communication due to its capacity to generate trust, credibility and endorsement within segmented online communities. Within the tourism sector, travel influe...
This study examines how travelers alleviate anxiety during trips through real-time self-disclosure on social media. Based on the Transactional Theory of Stress and Coping and Social Penetration Theory, this study explores a process model in which tra...
Cultural heritage is central to tourism competitiveness, yet its role as a competitive asset remains unclear in many heritage-rich destinations. This paper uses the Travel and Tourism Development Index (TTDI) as a proxy framework to examine cultural...
The Meetings, Incentives, Conventions, and Exhibitions (MICE) sector has become a strategic driver of regional economic development, yet secondary cities often lack the structural, governance, and experiential capacities required for competitive MICE...
The design of a suitable experiencescape has now become critical for enhancing hedonic benefits and exceptional visitor experiences. However, there is a lack of research on determining its construct, especially with a wide exploration of practical co...
Folk culture is an important asset for rural tourism and is crucial for maintaining the vitality of traditional villages. However, many traditional villages face underutilized folk cultural resources, inadequate systematic analysis, and mismatches be...
The urgency of research into innovation and digital marketing is driven by growing competition within the tourism industry, which demands greater destination visibility (DV) and tourist engagement (TE). At the same time, Areia Branca Beach, a promine...
