The success of superhero movies creates the superhero characters as the brand itself, which generates interest for other brands to collaborate by licensing businesses. However, the licensing business faces the challenge of convincing potential partne...
This article examines a recent form of marketing superhero comics that has garnered extensive media attention and has been promoted as the next big step in comics production: the decision by companies like Marvel Comics and DC Comics to offer selecti...
Chinese state-endorsed films have transformed in the past decade. These films make up the “new mainstream”, a genre defined by its ability to match strides with Hollywood commercial cinema. But, what exactly comprises Hollywood’s im...
The figure of the superhero has always been regarded as an iconic representative of American society. Since the birth of the first superhero, it has been shaped by the most important historical, political, and social events, which were echoed in diff...
This article examines the reception of popular serial narratives. Starting from the assumption that this reception presents both a challenge (how to study the vast and heterogeneous readerly engagement with these texts?) and a chance (readers of such...
In this article, we describe the methods and pedagogy that guided a superhero storytelling project, located in a midwestern middle school library, where youth were invited to work with a university-based research team and community-based artists who...
The use of product and service brands by popular movie characters has long been a powerful marketing tool, boosting brand awareness and enhancing brand image. Product placement—the appearance of brands in films—not only increases visibili...
Directed by Ryan Coogler, the film Black Panther portrays the heroes of the fictional African kingdom of Wakanda as godlike. They possess otherworldly sophistication by virtue of their blackness, in contrast to longstanding tendencies in mainstream f...
Marvel’s 2021 film Eternals presents a new mythology for a new century, for an audience grappling with the complexity of postcolonialism and concerned about resurging white nationalism. Its mythology, while rooted in Western narratives, present...
This essay examines how Black girl narratives are finding and making space and place in the arena of comic books and television. With the rise in Black girl (super)hero protagonists on the comic book pages and adapted television shows, it is essentia...
This study examined the effects of information literacy (IL) on entrepreneurial intention and entrepreneurial skills among business students in Sargodha, Pakistan. A quantitative research design was employed along with a survey method. The data were...
This essay will focus on the central position that Jane Austen holds in the growing culture of memes in the Social Web and examine how these present-day cameo artefacts are both transforming the way Austen is perceived and appropriated today, and exp...
The design of a computer-supported serious game concerning inhibition skills in children with Attention Deficit/Hyperactivity Disorder (ADHD) is reported. The game consists of a series of activities, each eliciting the tendency to respond in an immed...
Cytokinins are plant hormones, derivatives of adenine with a side chain at the N6-position. They are involved in many physiological processes. While the metabolism of trans-zeatin and isopentenyladenine, which are considered to be highly active cytok...
25 February 2022
To improve the quality of intrapartum care in public health facilities of Bihar, India, a statewide quality improvement program was implemented. Nurses participated in simulation sessions to improve their clinical, teamwork, and communication skills....
With the promotion and development of anime, manga, and video games in Japan and beyond, a substantial number of fans have been attracted. These people began to dress up as their favorite characters. Cosplay has found applications in different fields...
7 February 2023
The social perception of the nursing profession in Poland is profoundly affected by social stereotypes that may discourage young people from entering the profession and lead to prejudice towards nurses. During the COVID-19 pandemic, nurses gained vis...
Early childhood education is a demanding profession. Understanding how early childhood (EC) professionals’ draw on internal assets and external resources to sustain well-being is critical, as their well-being is linked to the quality of the car...
Engaging young citizens with drought risk and positive water behaviours is essential in domestic water demand management within the wider climate crisis. This paper evaluates a new research-informed, picture book—‘DRY: The Diary of a Water Superhero’...
With their 1980s independent comics series The Puma Blues, writer Stephen Murphy and artist Michael Zulli presented a foreboding scifi vision of ecological catastrophe in a near-future USA, where mutated manta rays fly the skies, the Four Horsemen of...
26 May 2025
Parents are primary “supporters” for helping their children cope with feelings of anxiety, a significant concern for many young children. The current study examined parents’ perceptions of an anxiety management manual. Parents revie...
Urban Heat Island effects and the general rise in outdoor temperatures are increasing the cooling demand in buildings. As a consequence, electrical cooling systems are becoming more common, increasing energy consumption and thus resulting in negative...
In 1933, Jerry Siegel and Joe Shuster, two Jewish teenagers from Ohio, fashioned an ideal personality called Superman and a narrative of his marvelous deeds. Little did they suspect that several years after conceptualizing the figure and their many v...