- Article
Purchase Motives and Factors Shaping Consumer Behaviour on the Ecological Product Market (Poland Case Study)
- Krystyna Mazurek-Łopacińska,
- Magdalena Sobocińska and
- Joanna Krupowicz
The growing demand for ecological products is in line with the trend towards the ecologisation of consumption, which has become key in times of striving to achieve sustainable development that aims to satisfy consumer needs while respecting the natur...