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Do Personal Norms Predict Citizens’ Acceptance of Green Transport Policies in China

1
School of Public Finance and Taxation, Zhejiang University of Finance and Economics, Hangzhou 310018, China
2
School of Information Management and Artificial Intelligence, Zhejiang University of Finance and Economics, Hangzhou 310018, China
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Author to whom correspondence should be addressed.
Sustainability 2020, 12(12), 5090; https://doi.org/10.3390/su12125090
Received: 19 May 2020 / Revised: 18 June 2020 / Accepted: 19 June 2020 / Published: 23 June 2020
(This article belongs to the Section Sustainable Transportation)
In order to solve the environmental problems caused by the increasing private car use in China, such as transport energy consumption, traffic congestion, and air pollution, many policy measures including car purchase taxes, restrictions on car use in the city center, and incentives to promote electric vehicles have been developed. By taking Hangzhou, a low-carbon metropolitan city in China, as an illustrative example, green transport policies have been proactively implemented in order to turn the metropolitan city into an ecologically livable city. However, citizens’ acceptance of comprehensive green transport policies has seldom been studied and explored, which is actually quite valuable information for implementing and assessing the effectiveness of green transport policies. This study presents a new integrated framework by extending the value belief norm (VBN) theory in order to explore the internal factors for predicting citizens’ acceptance of comprehensive green transport policies and other pro-environmental behaviors in the transport field. A survey on car use reduction was conducted among citizens in Hangzhou and a quantitative analysis was performed using a structural equation model (SEM) method. Results show that personal norms can successfully predict citizens’ acceptance of pull policies for reducing car use, while is less capable of predicting that of push ones. The theoretical implications of different pro-environmental behaviors are explained. This analysis may inspire policy makers to implement appropriate policies to encourage the public to use low-carbon transport in daily life. View Full-Text
Keywords: pull policies; push policies; personal norms; structural equation model; value belief norm theory pull policies; push policies; personal norms; structural equation model; value belief norm theory
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MDPI and ACS Style

Zhang, L.; Sheng, L.; Zhang, W.; Zhang, S. Do Personal Norms Predict Citizens’ Acceptance of Green Transport Policies in China. Sustainability 2020, 12, 5090. https://doi.org/10.3390/su12125090

AMA Style

Zhang L, Sheng L, Zhang W, Zhang S. Do Personal Norms Predict Citizens’ Acceptance of Green Transport Policies in China. Sustainability. 2020; 12(12):5090. https://doi.org/10.3390/su12125090

Chicago/Turabian Style

Zhang, Leibao, Liming Sheng, Wenyu Zhang, and Shuai Zhang. 2020. "Do Personal Norms Predict Citizens’ Acceptance of Green Transport Policies in China" Sustainability 12, no. 12: 5090. https://doi.org/10.3390/su12125090

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