Search Results (147)

Heritage tourism is increasingly positioned as a strategy for revitalising rural communities, particularly in areas where structural transformations have changed traditional ways of life. However, its outcomes reveal a paradox. The same processes that preserve cultural landscapes often commodify them, converting living traditions into marketable symbols. This paper investigates this heritage paradox through a complex study of Viscri, a UNESCO-listed village in Transylvania, Romania. Combining demographic and occupational data (2002–2022) with 51 questionnaires, 7 semi-structured interviews, field observations, and local records, the study examines how tourism-driven heritage valorisation reshapes socio-economic structures and identity narratives. The results show a profound restructuring of livelihoods, with a marked decline in subsistence agriculture and the emergence of micro-entrepreneurial activities related to accommodation, crafts, and gastronomy. These changes, while improving local incomes and infrastructures, have also increased external ownership and redefined authenticity as a performative resource negotiated among residents, entrepreneurs, and visitors. Local voices oscillate between pride and fatigue, between preservation and loss. By conceptualising the heritage paradox as a dynamic interplay between conservation and commodification, this study contributes to global debates on authenticity, sustainable rural transformation, and community resilience, offering an empirically grounded model of heritage tourism’s ambivalent consequences through an original analytical lens for post-socialist rural contexts. Full article

Tourism today represents a strategic engine of economic growth, contributing substantially to GDP, employment, and export revenues. Accounting for approximately 10% of global GDP, the sector plays a significant role in tourism-intensive countries. Tourism has shown remarkable resilience and recovery capacity in the post-COVID era, reaffirming its status not only as an economic sector but also as a spatial phenomenon. Due to its inherent place-based nature, tourism cannot be outsourced: it relies on the unique cultural, environmental, and territorial assets of specific locations. While this makes tourism a powerful driver of local development, it also presents challenges related to environmental stress, cultural commodification, and social tensions, especially in over-visited destinations such as Venice, Barcelona, or Lisbon. This paper introduces the concept of “anti-gravity tourism”, a novel framework inspired by physics, to describe planning strategies aimed at counteracting the gravitational pull exerted by mass tourism hotspots. Using the STESY model, the study applies spatial analysis to four case study areas, identifying Destination Areas (DAs) through clustering techniques and developing spatial design proposals aligned with the principles of the New Urban Agenda (NUA). The results highlight how “anti-gravity” strategies can be operationalized through context-sensitive planning tools to mitigate overtourism, support territorial equity, and maximize positive externalities. Ultimately, the paper argues for a paradigm shift towards tourism policies that ensure long-term sustainability by balancing economic growth with social inclusion and environmental stewardship. Full article

This article contends that Sofia Coppola’s Priscilla (2023) uses digital filmmaking to re-animate the commodified image of Priscilla Presley, privileging surface and affect over historical realism. Though Coppola predominantly shoots on film, her decision to film Priscilla digitally—an adaptation of Presley’s memoir—marks a formal shift in her filmography aligned with her ongoing exploration of feminine interiority and aesthetic control. The film traces Priscilla’s life from her first encounter with Elvis Presley to their separation, presenting a visually stylized narrative that immerses viewers in what Walter Benjamin terms a phantasmagoria: a spectacle of commodification divorced from historical consciousness (The Arcades Project). Rather than striving for veracity, Coppola evokes a nostalgic atmosphere that re-members Priscilla through pre-circulated cultural images. This article examines Coppola’s often-criticized “flat” visual style in relation to the Freudian uncanny, i.e., the estrangement of the familiar through temporal and affective distortion. Coppola manipulates digital temporality—looping and flattening time—to produce an oneiric repetition that heightens the artifice of Presley’s image while emotionally distancing viewers. These formal strategies dissipate emotional depth but intensify aesthetic control. Finally, this article considers the political valences of Coppola’s digital aesthetics in a media landscape that both enables visibility and enacts erasure. Full article

This study explores, from decolonial economics perspective, how nineteen Zimbabwean banks engage with both Euro-American and indigenous knowledge systems in their sustainable finance practices. Despite growing global interest in sustainability, limited research has examined the relevance of these models within Zimbabwe’s socio-economic context. Addressing this gap, the study employs transformative sequential mixed methods, incorporating 289 structured questionnaires, 30 focus group discussions, and 45 archival documents. Data were subjected to descriptive statistics, narrative analysis, Marxist immanent critique, and decolonial theory. Findings reveal that Zimbabwean banks predominantly adopt Euro-American sustainability frameworks such as the UN Sustainable Development Goals, Paris Accords and accounting standards. However, these frameworks often misalign with local realities, obscuring sustainability colonialism, promoting exclusion of indigenous knowledge, reinforcing Global North dominance, and perpetuating weak sustainability theory. This results in superficial compliance that conceals extractive investments and carbon-intensive practices. Moreover, these models deepen subordinated financialization, commodification, elite capture, resource expropriation, and socio-environmental inequalities. The study calls for a paradigm shift, either rejecting Euro-American models in favor of indigenous approaches or adopting a hybrid model that integrates indigenous knowledge. Such a shift would promote strong sustainability, pluralism, and decolonized institutional frameworks to foster financial inclusion, community resilience, and ecological regeneration in Zimbabwe. Full article

This article examines the expansion of short-term rentals in Valparaíso, Chile, through the Airbnb platform. The study addresses the broader context of digital platforms transforming housing markets, with a focus on Latin American cities, where the implications of short-term rental growth remain understudied. The main objective is to understand how Airbnb is reshaping the spatial, economic, and social dimensions of rental housing in Valparaíso. Methodologically, the article employs quantitative methods, combining spatial analysis techniques (using ArcGIS) and descriptive statistical analysis. The results reveal that entire homes cluster in heritage-tourism hills (Concepción and Alegre) and coastal zones with panoramic views, where nightly rates can exceed the citywide average threefold, while shared rooms are dispersed in lower-income hills. Likewise, the study identifies a heterogeneous host profile; half of the hosts are owners who have another residence to live in, while the other half offers rooms within their own homes, indicating that platform usage is a complementary income strategy. These dynamics reflect asset-based welfare logics, repositioning housing as a hybrid asset for income generation rather than solely a domestic space. Even in the absence of large-scale corporate landlords, this fragmented market contributes to housing commodification and intensifies spatial inequalities. The study highlights the need for regulatory frameworks tailored to the socio-territorial specificities of heritage Latin American cities, which face both housing deficits and tourism pressures. Full article

This study investigates the institutional dynamics behind the phenomenon of apartment construction within urban parks in South Korea, using the Policy Arrangement Approach (PAA) as an analytical framework. By comparing two landmark policies—the Citizens Apartments Construction Project (CACP69) of 1969 and the Private Park Special Project (PPSP09) initiated in 2009—it will reveal how park erosion has been legitimized through shifting governance structures, legal mechanisms, and discursive strategies. CACP69 emerged under authoritarian rule to address housing shortages, leveraging public authority to repurpose park land. In contrast, PPSP09 reflects neoliberal tendencies, incentivizing private capital to develop unexecuted park sites amid looming sunset clauses. Both cases illustrate how the long-term neglect of park creation and ambiguous legal definitions have enabled the commodification of public green spaces. The study argues that park management policies in Korea have been shaped by a property-rights-oriented logic, sidelining community participation and ecological integrity. These findings offer critical insights into the intersection of urban planning, environmental governance, and the privatization of public space. Full article

Rapid socio-spatial change in China’s traditional villages threatens living heritage and weakens locally grounded identity. This paper theorizes place identity as a dynamic, embodied and performative ecology and examines it in Dali Dong Village across four dimensions, emotional attachment, symbolic meaning, continuity and behavioural commitment, using a triangulated qualitative design that integrates interviews, spatial observation and visual ethnography. Findings show that identity is enacted around ritual architectures and everyday settings, particularly the Drum Tower, Flower Bridge, and Sa altar. Emotional attachment and symbolic meaning are expressed consistently across sources, whereas continuity and behavioural commitment are uneven, shaped by ritual fatigue (compressed rehearsal windows), symbolic commodification under tourism, and selective continuity in intergenerational transmission. These mechanisms identify where the identity fabric is most fragile and where intervention leverage lies. Conceptually, the study relocates place identity from cognition-centred, urban models to ritualized rural lifeworlds. Practically, it offers a portable framework for community-anchored stewardship that can be adapted to similar settlements and aligned with policy aims for safeguarding living heritage. Full article

This study examines community-based wellness tourism (CBWT) in Ubud, Bali, focusing on ownership structures, community participation, and the role of local traditions. Using a qualitative design, the data were collected through semi-structured interviews with wellness stakeholders and field observations of spas and yoga centers. The findings reveal that spas are predominantly locally owned and staffed, ensuring value retention and skill development, while flagship yoga and retreat centers are dominated by non-local actors, creating risks of economic leakage and weaker cultural stewardship. Community involvement is strong in operations but limited in planning and governance, highlighting a policy–practice gap. Integrating Balinese traditions, such as Usada Bali and Melukat, could enhance authenticity but requires careful protection against commodification. The findings reveal that locally owned spas contribute to SDG 1 (No Poverty) and SDG 8 (Decent Work and Economic Growth) through local value retention, employment creation, and skill development, while non-local dominance of yoga and retreat centers risks economic leakage and weakened cultural guardianship. The study also identifies gaps in governance and planning, underscoring the need for inclusive participation and capacity building to align with SDG 11 (Sustainable Cities and Communities). Integrating Balinese traditions, such as Usada Bali and Melukat, highlights the opportunities for safeguarding cultural heritage, provided that protocols against commodification are enforced. To address these challenges, the study proposes a strategic framework emphasizing governance reform through a quadruple-helix model, shared-equity ownership, standardized human capital development, and protocol-based cultural guardianship. Despite the limitations of this being a single-case, cross-sectional study, the findings contribute to wellness tourism research by shifting attention from visitor demands to governance and equity. The study offers practical strategies for institutionalizing CBWT in Ubud while providing a transferable model for destinations seeking to balance growth with tradition. Full article

This study advances Spanish Heritage Language (SHL) pedagogy by investigating the integration of Critically Oriented Sociolinguistic Topics (COST) in the heritage language curriculum. Thirteen self-identified SHL students from three courses (Intermediate, Advanced I, and Advanced II) at two universities in the Washington, D.C. metro area participated in semi-structured Zoom interviews exploring their motivations for enrolling in an SHL class, their perceptions of Spanish, and the impact of COST. Analysis identified recurring themes about underlying language ideologies and enrollment motivations, such as improving academic Spanish and grammar, career preparation, and connecting with course topics. Dominant ideologies, including essentialist, standard language, deficit, and commodification, were evident in students’ perceptions of Spanish and Latinx communities in the U.S. and abroad. Findings showed that students developed critical awareness of language variation that supported validation of their HL practices and the emergence of student agency. Some students moved from reproducing to contesting deficit and standard ideologies, asserting legitimacy for their own bilingual repertoires. These findings underscore the need for integrating COST in SHL courses to promote student agency, foster positive attitudes, and strengthen students’ linguistic confidence. Full article

This study discusses subjective aspects of the commodification of healthcare from an ethno-class perspective using narrative analysis of patient stories. We hypothesize that the objective social hierarchy of resources, together with a certain degree of individual agency, structure the patients’ strategies of coping with the public–private “maze” of the healthcare system. The findings show different coping strategies indicating three different ethno-class ‘patient-selves’: The dominant ‘Neo-Liberal Self’, prevalent among the upper middle-class (mostly Ashkenazi Jews) that expresses contempt of the public system, and an individual hero-quest story maneuvering between the private and the public. The ‘troubled’ patient-self of the low-middle and working classes (mainly Mizrahi Jews and Arabs) also expresses negative impressions of the public system, but it is drawn to sadness, fear of being lost, and a longing for a lost ‘logic of care’. Finally, a ‘communal alternative self’ among the Arab lower classes seeks personal solutions through social networks that include local health providers while crossing barriers between private and public sectors. All selves show some degree of neoliberal values, but the first ‘patient-self’ implies a sense of social mastery while the other two attest to the agency and even resistance of patients facing structural barriers and scarce resources. Full article

Truffle hunting in the Piedmontese landscapes of Northern Italy is not merely a foraging practice but a deeply embodied and multispecies relationship grounded in intergenerational knowledge, sensory attunement, and emotional connection to forest ecologies. This study draws on qualitative interviews with local truffle hunters (Trifulau) to examine how socio-ecological transformations driven by land privatization, vineyard expansion, monocultural hazelnut plantations, and tourism disrupt these traditional practices. Thematic analysis reveals five dimensions of transformation: ecological estrangement, dispossession and exclusion, erosion of knowledge transmission, commodification and spectacularizing, emotional and ontological loss. Hunters describe a loss of sensory orientation, access to ancestral commons, and a breakdown of the human–dog forest relational web, accompanied by feelings of grief, alienation, and identity erosion. We argue that these changes undermine ecological sustainability and threaten emotional, cultural, and epistemological sustainability. The findings call for a broadened understanding of sustainability, one that recognizes affective, multispecies, and place-based knowledge systems as vital to sustaining cultural landscapes. This study contributes to debates on rural transformation, non-material heritage, and the invisible costs of commodifying traditional ecological practices in globalizing economies. Full article

This theoretical article explores the contrasting ontologies, axiologies, and political economies of transhumanism and posthumanism. Transhumanism envisions the human as an enhanced, autonomous agent shaped by neoliberal and Enlightenment ideals. Posthumanism challenges this by emphasizing relationality, ecological entanglement, and critiques of commodification. Both engage with technology’s role in reshaping humanity. Drawing on Braidotti’s posthumanism, Haraway’s cyborg figuration, Ahmed’s politics of emotion, Berlant’s cruel optimism, Massumi’s affective modulation, Seigworth and Gregg’s affective intensities, Zuboff’s surveillance capitalism, Fisher’s capitalist realism, Cooper’s surplus life, Sadowski’s digital capitalism, Lupton’s quantified self, Schafheitle et al.’s datafied subject, Pasquale’s black box society, Terranova’s network culture, Bratton’s platform sovereignty, Dean’s communicative capitalism, and Morozov’s technological solutionism, the article elucidates how subjectivity, data, and infrastructure are reorganized by corporate systems. Introducing technogensis as the co-creation of human and technological subjectivities, it links corporate-platform practices to future trajectories governed by Apple, Meta, and Google. These branded technologies function not only as enhancements but as infrastructures of governance that commodify subjectivity, regulate affect and behavior, and reproduce socio-economic stratification. A future is extrapolated where humans are not liberated by technology but incubated, intubated, and ventilated by techno-conglomerate governments. These attention-monopolizing, affective-capturing, behavior-modulating, and profit-extracting platforms do more than enhance; they brand subjectivity, rendering existence subscription-based under the guise of personal optimization and freedom. This reframes transhumanism as a cybernetic intensification of liberal subjectivity, offering tools to interrogate governance, equity, agency, and democratic participation, and resist techno-utopian narratives. Building on this, a posthumanist alternative emphasizes relational, multispecies subjectivities, collective agency, and ecological accountability, outlining pathways for ethical design and participatory governance to resist neoliberal commodification and foster emergent, open-ended techno-social futures. Full article

In a world grappling with accelerating ecological degradation, the commodification of ways of life, and contested development trajectories, the confluence of culture, landscape, and sustainability emerges not only as an academic concern but as a vital societal imperative—especially in adapting to the realities of degrowth [...] Full article

This theoretical essay aims to analyze some of the socio-economic innovations introduced by Platform Capitalism Specifically, it focuses on two main aspects: first, the digital platform as a radical organizational innovation. Digital platforms represent a structural novelty in the market economy, signaling a new organization of production and labor. Second, the essay examines the role of platforms in directly generating value through the concept of “network value”. To this end, it explores the function of “business intelligence” as a strategic and competitive tool. Finally, the paper discusses the key issues associated with platform capitalism, which could threaten its social sustainability and contribute to economic and financial instability. These issues include the increasing commodification of everyday activities, the devaluation of paid labor in favor of free production driven by platform users (the so-called prosumers), and the emergence of proprietary and financial monopolies. Hence, digital platforms do not inherently ensure comprehensive social and environmental sustainability unless supported by targeted economic policy interventions. Conclusively, it is emphasized that defining robust social welfare frameworks—which account for emerging value creation processes—is imperative. Simultaneously, policymakers must incentivize the proliferation of cooperative platforms capable of fostering experimental circular economy models aligned with ecological sustainability. Full article

The rise of algorithm-driven virtual museums presents a philosophical challenge for how cultural meaning is constructed and critiqued in digital curation. Prevailing approaches highlight important but partial aspects: the loss of aura and authenticity in digital reproductions, efforts to maintain semiotic continuity with physical exhibits, optimistic narratives of technological democratisation, and critical technopessimist warnings about commodification and bias. Yet none provides a unified theoretical model of meaning-making under algorithmic curation. This paper proposes a dialectical-semiotic framework to synthesise and transcend these positions. The Dialectical Modelling Nexus (DMN) is a new conceptual structure that views meaning in virtual museums as emerging from the dynamic interplay of original and reproduced contexts, human and algorithmic sign systems, personal interpretation, and ideological framing. Through a critique of prior theories and a synthesis of their insights, the DMN offers a comprehensive model to diagnose how algorithms mediate museum content and to guide critical curatorial practice. The framework illuminates the dialectical tensions at the heart of algorithmic cultural mediation and suggests principles for preserving authentic, multi-layered meaning in the digital museum milieu. Full article