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Soc. Sci. 2018, 7(11), 237; https://doi.org/10.3390/socsci7110237

Star Wars: The Last Jedi, Beauty and the Beast, and Disney’s Commodification of Feminism: A Political Economic Analysis

School of Communication, Florida State University, 3100 University Center, Building C, Tallahassee, FL 32306, USA
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Received: 1 October 2018 / Revised: 28 October 2018 / Accepted: 28 October 2018 / Published: 15 November 2018
(This article belongs to the Special Issue The Psychosocial Implications of Disney Movies)
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Abstract

This paper seeks to explore the strategies Hollywood utilizes to capitalize on feminist social movements through replacing hegemonic male characters with female ones or updating traditional stories through a more “feminist” retelling. By analyzing both 2017’s Star Wars: The Last Jedi and Beauty and the Beast as representative of this corporate trend, we critique the ways in which these pseudo-feminist texts not only contribute little to the social conversation surrounding the evolving roles of women and their representations in media through the lenses of critical political economy, feminist political economy, and feminist film criticism. We conclude that creating “feminist” reimaginings of classic narratives ultimately serves to uphold the existing economic structures that maintain social and financial capital within the largest Hollywood studios. Thus, little to no social progress is made through the creation of these retellings. View Full-Text
Keywords: Disney; gender; feminism; political economy of film; feminist film criticism; feminist political economy of media Disney; gender; feminism; political economy of film; feminist film criticism; feminist political economy of media
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Koushik, K.; Reed, A. Star Wars: The Last Jedi, Beauty and the Beast, and Disney’s Commodification of Feminism: A Political Economic Analysis. Soc. Sci. 2018, 7, 237.

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