Brands are facing significant pressures in globalized markets so as to communicate a consistent corporate identity to their customers. Accordingly, the established past of a brand should be considered a key resource by giving the organization a compe...
Many heritage enterprises have been struggling with severely declining brands in the digital era and are in desperate need of brand revitalization. Resolving the decline of heritage brands is not only a commercial issue but also a cultural sustainabi...
Agricultural heritage includes both material and immaterial vestiges of past agricultural practices that are directly tied to human agriculture. It holds great ecological, cultural, commercial, and tourism value. There are not many historical sites a...
Mixed reality technology is being increasingly used in cultural heritage attractions to enhance visitors’ experiences. However, how the characteristics of mixed reality affect satisfaction and brand loyalty has not been explored in previous res...
Food, specifically those with heritage attributes, stands as one of the distinctive forms of Intangible Cultural Heritage (ICH). To promote and preserve such heritage, brands have increasingly focused on incorporating heritage elements into the packa...
Social media marketing communication is among the current strategies used to provide visibility to cultural heritage, sales promotions being especially relevant. Nevertheless, despite the fact that social media has now built significant momentum, the...
Improving the brand value of agricultural cultural heritage can promote the development of the local social economy. Meanwhile, cultural memory and brand value are inseparable. Therefore, this study took the Anxi Tieguanyin Tea Culture System as the...
The night-time economy is an important part of the urban economy and contributes significantly to modern cities’ GDP. The development of night tourism is one of the crucial means to enrich and prosper the night-time economy. Recently, as a popu...
While the value of industrial heritage tourism has been recognized, less is known about visitors’ experience formation process and its role along with brand image and satisfaction in predicting their loyalty towards industrial heritage destinat...
UNESCO World Heritage Sites (WHSs) must necessarily display Outstanding Universal Values (OUVs), as these play a vital role in constructing competitive brand personality (BP) in tourism marketing. However, how these WHS qualities are perceived by vis...
Cultural heritage, considered as a tool for sustainable tourism development and place branding, makes a destination appealing to visitors; hence, cultural heritage tourism can be a driving force for economic growth in cities and regions. Polycentrici...
The international debate on cultural heritage enhancement and cultural cross-overs, highlights the need to rethink the relationship between economy, society and territory by working on innovative urban planning and evaluation approaches. In recent ti...
The cultural heritage of cities has been proven to be a generator of economic activity and a singular place branding/marketing tool for territories. In addition, in recent times, there has been a boom in the collaborative economy in urban destination...
Medieval fortresses represent an important tangible heritage of a nation’s culture and a valuable development asset for a particular destination on which its place-branding strategy for tourism could be built upon. Traditionally in Serbia, heri...
MICE tourism had become a significant development tool for local economies before the COVID-19 outbreak. An effective destination brand is one way in which MICE stakeholders can work together to redesign and rebrand MICE tourism in the post-pandemic...
Global tourism is posing challenges on the environmental and social sustainability of host communities, while the industry itself has proven to be vulnerable to threats such as a global pandemic. Proximity tourism was demonstrated to be a more sustai...
In recent years, the application of augmented reality digital technology in brands has transformed the way consumers interact with brands. This study focuses on the impact of augmented reality (AR) technology on consumption behavior and brand communi...
This study develops a climate communication recognition scheme (CCRS) for United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Sites (WHS), in order to explore the communicative power of heritage to mobilize stakeh...
This study examines the World Heritage List inscription’s tourism impact continuity through Hahoe Village’s tourists’ perception changes between 2014 and 2018, and it tries to verify the direction of future management and developmen...
Exploring destinations that are of cultural importance is becoming popular among tourists of all age groups. The unique blend of culture and heritage associated with such sites make them particularly interesting destinations to visit. Despite being r...
The branding of cities through their historical and cultural assets has become a pivotal strategy in urban development and tourism. This study focuses on Erbil Citadel, a UNESCO World Heritage Site, and its potential as a brand for Erbil, a city with...
The need for a closer and enhanced connection with nature, as the basis for human wellbeing, reinforces the importance of natural heritage governance, including wider and much improved access to information about nature-based tourism and recreation....
Cultural heritage plays a crucial role in strengthening local identity and fostering socio-economic development. However, its effective enhancement requires an inclusive decision-making process capable of integrating the diverse perspectives of stake...
Rural tourism is closely linked to a local’s tradition, identity, and cultural heritage. When staying in a specific tourist destination, a modern tourist expects a complete experience of the destination. Experience is necessary in rural tourist...
The purpose of this study is to explore the interaction between copyright, branding, marketing, and heritage protection with regard to a fashion brand. The authors use analytical-critical and legal-dogmatic methods, supplemented with desk research, a...
Folk festivals and other intangible cultural heritage have received widespread attention, and their socio-cultural value can be used to promote tourism, strengthen local identity, and build city brands. However, it remains unclear how these intangibl...
In the early 1990s, the decline of textile manufacturing due to various factors resulted in the abandonment of industrial sites previously utilized in Yazd. This study examines the regeneration of industrial heritage through place branding in a devel...
The designation of cultural heritage, especially the World Cultural Heritage Site, is extensively discussed regarding its impacts on tourism destination branding. However, the impact of the designation(s) of World and/or National Cultural Heritage Si...
In recent years, tourist destinations and strategies of place branding have been facing new challenges owing to the diffusion of Information and Communications technologies. Smart devices can give tourists/prosumers the possibility to co-create and s...
Throughout history, the natural perishability of food and its inconstant supply over the year have influenced family diets and local food traditions worldwide. These critical issues have been managed in two very different ways: by preserving raw food...
Salt mines, a significant category of local, regional, national, and/or European underground heritage, are becoming attractive tourism destinations. This paper examines three cases of salt mining in different European countries, namely Wieliczka in P...
One of the main risks to the preservation of Spanish defensive heritage is anthropic in origin and is associated with local society’s lack of cultural identification with these cultural assets. Consequently, there is a dearth of conservation st...
Sado Island in the Niigata prefecture in Japan is one of the first Globally Important Agricultural Heritage Systems (GIAHS) among developed countries and has since been involved in environmental conservation agriculture (ECA). While ECA is still in i...
While accelerating globalization and technological transformation, traditional food products occupy a vulnerable yet strategically important position, straddling the line between cultural preservation and the need to remain economically viable. This...
Faith undergirds the Refuge for World Truths, a multireligious heritage-scape that emerged out of an old Spanish land grant adjacent to the Wild West mining and ranching town of Crestone, Colorado. Established by an entrepreneurial husband-and-wife t...
This paper examines how Hwaseong Fortress, a UNESCO-designated World Heritage Site in South Korea, has been promoted by the city of Suwon by social media. Suwon is the capital of Gyeonggi-do, South Korea’s most populous province, which surround...
2 November 2025
Understanding consumer perceptions of brand image is vital for the sustainable development of China Time-honored Brands, which combine cultural heritage with commercial value. This study aims to systematically analyze the brand image of Beijing&rsquo...
In an increasingly competitive global tourism context, territorial branding plays a key role in enhancing the visibility, identity, and resilience of regions. This study focuses on the Algarve, a region in southern Portugal, and investigates how inno...
This study systematically evaluates ten historical cultural symbols in the brand image design of Xuzhou City based on Grey System Theory and Fuzzy Evaluation Method, revealing their significance and distinctions within city branding. First, Grey Syst...
The Zhenjiang section of the Grand Canal (ZGC) is an important part of the Grand Canal, which was listed on the World Heritage List in 2014. The purpose of this study is to analyze the projected image of the ZGC constructed by destination marketing o...
This paper intends to weigh the importance of archaeology by how much impact it has, or could have, on society. Heritage values are precisely the language in which that impact translates to the general public. It is necessary, however, to balance the...
The presence of World Heritage Sites has been frequently used as a mean of tourism promotion and increased attractiveness. However, previous studies showed contradictory results regarding the territorial impact of World Heritage Sites, and very few r...
This paper investigates how the “Gastro Local” network in Brașov County, Romania, contributes to regional brand development by digitally communicating local gastronomic and cultural values. One hundred eighty social media posts creat...
Heritage urbanism considers the revitalization and enhancement of cultural heritage in spatial, urban, and landscape contexts, and it explores models for its inclusion in contemporary life. The main research question is whether it is possible, based...
Sustainability is to promote economic growth that generates equitable wealth for all without harming the environment, becoming one of the objectives that serve as a starting point for many place branding strategies. Cultural heritage, environmental s...
8 September 2022
This article discusses the structures of value propositions in cultural heritage tourism site business models in the context of the concept of open innovation. The objective of the study is to identify value propositions in tourism sites and the tend...
Culinary heritage is essential to cultural heritage and contributes to cultural sustainability. Recently, the growth of cultural tourism in China has led to a rise in culinary heritage restaurants that appeal to Generation Z consumers. Research on th...
The present study highlights the value of gastronomy and culinary practices in Făgăraș County as a dimension of the Intangible Cultural Heritage that can contribute to the sustainable development of the area. The field research carried...
The starting point of the presented research is the theory of destination marketing, in which the concept of destination branding is the key element. Destination branding models include the idea of visual brand identity, which includes the logo as a...
World Heritage plays a vital role in promoting sustainable urban development. Cultural and creative industries (CCIs) have gained recognition as an effective instrument for urban revitalization in recent years. The Cities, Culture, and Creativity (CC...
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