Advances in Research on the Drivers of Food Liking and Choices

Although consumers’ final decision on food selection may be of key interest to those in the food industry as well as in the nutritional field, predicting food choice becomes easily challenged by the fact that there are so many factors involved in this selection process. Thus, sensory scientists and product developers have favorably utilized food liking as a prominent predictor for food choice, instead of measuring food choice directly. Drivers of food liking/choice can vary from food’s intrinsic factors (i.e., sensory properties) to consumer factors (physiological and psychological state, etc.) and other contextual factors. Identifying the essential drivers of liking/choice among these numerous potential factors becomes critical in understanding consumer food choice behavior and in designing successful food products.  Sensory scientists have proposed useful methods that can effectively identify these key drivers. Yet, ongoing efforts are being made to search for methods that can improve the accuracy of measuring food liking/choice and provide insightful direction for product development.

This Special Issue invites researchers that can contribute to the advancement of understanding the drivers of food liking and food choice. Studies identifying the significant drivers that influence food liking/choice as well as introducing innovative methodologies utilized for these investigations are all welcome.

Prof. Seo-Jin Chung
Prof. JaeHee Hong
Guest Editors

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