4.5
Impact Factor
7.1
CiteScore
21 days
Submission to First Decision
5 days
Acceptance to Publication

Journal of Theoretical and Applied Electronic Commerce Research, Volume 20, Issue 3

2025 September - 102 articles

Cover Story: This study investigates how metaverse characteristics—sociability, immersiveness, and environmental fidelity—influence continuance intention, mediated by consumer experience. A Delphi study with 26 experts validated these characteristics. Data from 391 metaverse users, analyzed via PLS-SEM, revealed that consumer experience fully mediates the effects of immersiveness and environmental fidelity and partially mediates sociability’s impact on continuance intention. NCA confirmed consumer experience as a prerequisite, while IMPA identified sociability as the primary driver. These findings extend experience-dominant logic to virtual settings and provide actionable insights for enhancing metaverse engagement. View this paper

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10 Citations

4,597 Views

22 Pages

Motivators and Demotivators of Consumers’ Smart Voice Assistant Usage for Online Shopping

Müzeyyen Gelibolu and
Kamel Mouloudj

J. Theor. Appl. Electron. Commer. Res.2025, 20(3), 152;https://doi.org/10.3390/jtaer20030152

23 June 2025

As smart voice assistants (SVAs) become increasingly integrated into digital commerce, understanding the psychological factors driving their adoption or resistance is essential. While prior research has addressed the impact of privacy concerns, few s...

(This article belongs to the Special Issue Emerging Technologies and Marketing Innovation)

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4 Citations

4,696 Views

21 Pages

Exploring User Retention in WeChat E-Commerce for SME Retailers: Perspective of Perceived Quality and Privacy Calculus

Ying Hong,
Meng Wan and
Wenxin Yao

J. Theor. Appl. Electron. Commer. Res.2025, 20(3), 151;https://doi.org/10.3390/jtaer20030151

23 June 2025

The rapid development of e-commerce has brought unprecedented opportunities for small and medium-sized enterprises (SMEs), particularly those in the retail sector. WeChat e-commerce, which combines the advantages of social media and e-commerce, offer...

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J. Theor. Appl. Electron. Commer. Res. - ISSN 0718-1876

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