Journal of Theoretical and Applied Electronic Commerce Research, Volume 20, Issue 3

This study investigates how new ventures on global e-commerce platforms use textual marketing signals to attract foreign consumers, a critical challenge characterized by information asymmetry. Integrating Signaling Theory and Optimal Distinctiveness...

The emergence of online medical teams (OMTs) as a multidisciplinary approach to addressing complex health issues has gained increasing academic recognition. However, the factors influencing patient adoption of medical advice in this new communication...

With the rapid expansion of user-generated content (UGC) platforms, digital empowerment has emerged as a crucial strategy for enhancing platform competitiveness. This study investigates how different digital empowerment models—no digital empowe...

The development of information technology allows firms to access consumer purchase records, enabling them to distinguish between new and old consumers. Firms can then provide these groups with respective product pricing and promised delivery time. Th...

Cross-category innovation in digital platform ecosystems is increasingly pivotal for competitive reconfiguration, and the value it generates for users primarily stems from the benefits of network effects. By extending the spatial competition framewor...

Artificial intelligence (AI) is reshaping customer service, with AI-powered chatbots serving as a critical component in delivering continuous support across sales, marketing, and service domains, thereby enhancing operational efficiency. However, con...

With the steady global progress in integrating technology into healthcare delivery, doctors’ behavioral patterns on online healthcare platforms have increasingly become a focal point in the fields of digital health and healthcare service manage...

Internet service platforms dynamically charge service prices to satisfy the time-varying service demand by leveraging both full- and part-time service providers. This study developed a dynamic pricing model for a monopolistic service platform under t...

As global economies accelerate their digital transformation, artificial intelligence (AI) technologies have become a key driver of innovation and economic growth, especially in the electronic commerce sector. This study examines the impact of AI appl...

In today’s service-driven economy, brands increasingly turn to social media marketing activities (SMMA) to build meaningful, long-term customer relationships. Grounded in social exchange theory (SET), this study examines how SMMA influences cus...