Journal of Theoretical and Applied Electronic Commerce Research, Volume 20, Issue 4

Employees are the fundamental source of a sustainable competitive advantage. Without the high quality of human capital, organisations cannot attain a competitive advantage that can be sustained over time. Employer branding is a strategy that focuses...

Based on a survey of 1220 kiwifruit growers in Shaanxi and Sichuan provinces, China, this study employs the Lewbel instrumental variable approach with 2SLS regression to examine the impact of digital economy participation on farmers’ informatio...

The proactive adoption of Generative Artificial Intelligence (GenAI) by e-commerce platforms to enhance consumer experience is emerging as a predominant trend. This research investigates the influence of AI overview on consumers’ perceived usef...

The unequal status between manufacturers and live-streamers often undermines supply chain profitability and social welfare. However, the “volume guarantee” commission mode, designed to mitigate this issue, has proven ineffective in practi...

This study exploits the promulgation of China’s E-commerce Law in 2009 as a quasi-natural experiment to construct a difference-in-differences (DID) model, examining the impact and mechanisms of digital economy governance on corporate cost stick...

With the rapid growth of social media platforms, short video advertisements (SVAs) have been a dominant channel for product sales. However, how to design SVAs that effectively drive product sales, especially in relation to previous SVAs and the relat...

Artificial intelligence (AI) has emerged as a transformative force across various sectors, providing innovative solutions and enhancing operational processes. In the e-commerce domain, AI has significantly contributed to customer-centric approaches a...

We examine how gamification attributes shape user preferences for metaverse platforms and how these relationships vary across age groups. Using rank-ordered logit on 304 metaverse users from the Korean Media Panel Survey, we code platform features in...

In recent years, scandals regarding the malpractices of many nonprofit organizations (NPOs) for selfish ends have eroded public trust in them. Therefore, it is necessary to consider whether the credibility of NPOs, as one of the three key implementer...

Despite widespread adoption of loyalty programs, little is known about how the shape of points accumulation frameworks influences consumer spending via psychological mechanisms and individual differences. Grounded in Prospect Theory and goal-gradient...