Search for Articles:
Title / Keyword
Author / Affiliation / Email
Journal
Article Type
 
 
Advanced Search
 
Section
Special Issue
Volume
Issue
Number
Page
 
9.5
5.1
Journals
JTAER
Special Issues
Emerging Digital Technologies and Consumer Behavior
share announcement

Emerging Digital Technologies and Consumer Behavior

A special issue of Journal of Theoretical and Applied Electronic Commerce Research (ISSN 0718-1876).

Deadline for manuscript submissions: 31 March 2026 | Viewed by 1476

Special Issue Editors

Dr. Jashim Khan

E-Mail Website
Guest Editor
Associate Professor, Surrey International Institute, University of Surrey, Guildford, UK
Interests: share economy; business marketing; marketing sustainability (living, spending and environment); m-learning; online information credibility
Prof. Dr. Russell Belk

E-Mail Website
Guest Editor
Professor, Schulich Business School, York University, Toronto, ON, Canada
Interests: advertising and promotion branding consumer behavior consumer culture theory globalism market system dynamics marketing research qualitative methods
Dr. Na Zuo

E-Mail Website
Guest Editor
Assistant Professor, Surrey International Institute, Dongbei University of Finance and Economics, Dalian, China
Interests: livestream commerce; digitalization and consumer behavior

Special Issue Information

Dear Colleagues,

Emerging technologies have the potential to enhance consumer experience but also present challenges, such as how the impact of emerging technologies on consumer behavior remains mixed and largely uncharted. This Special Issue invites academic research to explore the nexus between emerging digital technologies and consumer behavior. The aim is to invite academic research on both the opportunities and challenges these technologies present and their resulting influence on consumer behavior, with a particular focus on their impact on spending, living, and health/well-being, in line with sustainable development goals. Examples of emerging technologies include AI and machine learning in pathology, medical imaging, and diagnosis; the Internet of Things; data analytics in agriculture and farming; blockchain technologies in financial services and banking; and augmented reality (AR) and virtual reality (VR) in the metaverse for retail and shopping experiences. The impact on consumers is not limited to these examples. Discourse is diverse on how information technology such as AI, big data, the Internet of Things, and blockchain can enhance or impede consumer journeys and profoundly influence consumer behavior. Integrating multiple devices connected to consumers shapes how they access, use, and dispose of information, shaping their expectations through the consumer experience journey.

Dr. Jashim Khan
Prof. Dr. Russell Belk
Dr. Na Zuo
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Journal of Theoretical and Applied Electronic Commerce Research is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • blockchain
  • AR &VR
  • metaverse
  • AI & facial recognition
  • digital financial services
  • livestream commerce
  • IoT

Benefits of Publishing in a Special Issue

  • Ease of navigation: Grouping papers by topic helps scholars navigate broad scope journals more efficiently.
  • Greater discoverability: Special Issues support the reach and impact of scientific research. Articles in Special Issues are more discoverable and cited more frequently.
  • Expansion of research network: Special Issues facilitate connections among authors, fostering scientific collaborations.
  • External promotion: Articles in Special Issues are often promoted through the journal's social media, increasing their visibility.
  • e-Book format: Special Issues with more than 10 articles can be published as dedicated e-books, ensuring wide and rapid dissemination.

Further information on MDPI's Special Issue policies can be found here.

Published Papers (2 papers)

Download All Papers
Order results
Result details
Show export options expand_more Show export options expand_less
Select all
Export citation of selected articles as:

Research

30 pages, 4312 KiB  
Article
Research on Adoption Intention Toward Intelligent Messaging Service: From Self-Determination Theory Perspective
by Jianming Wu and Zhiyuan Yu
J. Theor. Appl. Electron. Commer. Res. 2025, 20(2), 83; https://doi.org/10.3390/jtaer20020083 - 25 Apr 2025
Viewed by 189
Abstract
Empowered by artificial intelligence and 5G technologies, intelligent messaging service instead of the existing short messaging service could provide an omni-channel service, thus achieving higher interconnection for mobile users. In this paper, we adopted mixed methods research and explored the psychological factors that [...] Read more.
Empowered by artificial intelligence and 5G technologies, intelligent messaging service instead of the existing short messaging service could provide an omni-channel service, thus achieving higher interconnection for mobile users. In this paper, we adopted mixed methods research and explored the psychological factors that affect adoption intention to adopt intelligent messaging services among mobile users based on self-determination theory. After semi-structured interviews, we constructed a partial least squares structural equation model from the perspectives of intrinsic and extrinsic motivations. In addition, openness and perceived complexity were also introduced as an extended dimension. Through an online survey, 548 valid questionnaires were obtained. The results show that intrinsic motivation has a greater effect on adoption intention. Specifically, attitude, perceived autonomy, perceived relatedness, and perceived system quality have significant positive impacts on the adoption intention of intelligent messaging, while perceived complexity has a negative direct impact on adoption intention. Although perceived competence and perceived media richness have no significant effects on adoption intention, an indirect effect on adoption intention through attitude was observed. Notably, perceived interactivity and openness have no effect on adoption intention. Through this study, we aim to provide guidance for developers to focus on mobile users’ psychological needs regarding upgraded interactive channels, which can accelerate the construction of an omni-channel media environment. Full article
(This article belongs to the Special Issue Emerging Digital Technologies and Consumer Behavior)
►▼ Show Figures

Figure 1

29 pages, 7747 KiB  
Article
Empowering Retail in the Metaverse by Leveraging Consumer Behavior Analysis for Personalized Shopping: A Pilot Study in the Saudi Market
by Monerah Alawadh and Ahmed Barnawi
J. Theor. Appl. Electron. Commer. Res. 2025, 20(2), 63; https://doi.org/10.3390/jtaer20020063 - 2 Apr 2025
Viewed by 662
Abstract
The integration of advanced technologies, such as the Metaverse, has the potential to revolutionize the retail industry and enhance the shopping experience. Understanding consumer behavior and leveraging machine learning predictions based on analysis can significantly enhance user experiences, enabling personalized interactions and fostering [...] Read more.
The integration of advanced technologies, such as the Metaverse, has the potential to revolutionize the retail industry and enhance the shopping experience. Understanding consumer behavior and leveraging machine learning predictions based on analysis can significantly enhance user experiences, enabling personalized interactions and fostering overall engagement within the virtual environment. In our ongoing research effort, we have developed a consumer behavior framework to predict interesting buying patterns based on analyzing sales transaction records using association rule learning techniques aiming at improving sales parameters for retailers. In this paper, we introduce a validation analysis of our predictive framework that can improve the personalization of the shopping experience in virtual reality shopping environments, which provides powerful marketing facilities, unlike real-time shopping. The findings of this work provide a promising outcome in terms of achieving satisfactory prediction accuracy in a focused pilot study conducted in association with a prominent retailer in Saudi Arabia. Such results can be employed to empower the personalization of the shopping experience, especially on virtual platforms such as the Metaverse, which is expected to play a revolutionary role in future businesses and other life activities. Shopping in the Metaverse offers a unique blend of immersive experiences and endless possibilities, enabling consumers to interact with products and brands in a virtual environment like never before. This integration of cutting-edge technology not only transforms the retail landscape but also paves the way for a new era of personalized and engaging shopping experiences. Lastly, this empowerment offers new opportunities for retailers and streamlines the process of engaging with customers in innovative ways. Full article
(This article belongs to the Special Issue Emerging Digital Technologies and Consumer Behavior)
►▼ Show Figures

Figure 1

Show export options expand_more Show export options expand_less
Select all
Export citation of selected articles as:
 
Displaying articles 1-2
Back to TopTop