Neuromarketing and Sensory Experience in the Age of Emerging Technologies

Dear Colleagues,

In the rapidly evolving digital landscape, integrating advanced technologies such as artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and the metaverse is reshaping consumer interactions and experiences. These innovations offer unprecedented opportunities to understand and influence consumer behavior through neuromarketing and sensory marketing strategies. This Topic will delve into the intersection of emerging technologies, sensory experiences, and neuromarketing, providing a platform for research that explores how these advancements impact consumer cognition, emotion, and decision-making processes.

Topics of interest for this Topic include, but are not limited to, the following:

• Neuromarketing Applications in Digital Environments: Investigating how AI, VR, AR, and other emerging technologies can be utilized to assess and influence consumer behavior through neural and physiological responses;
• Sensory Experiences in Virtual Spaces: Exploring the design and impact of multisensory experiences within virtual and augmented environments, as well as their effects on consumer engagement and satisfaction;
• Consumer Neuroscience in the Metaverse: Examining how immersive virtual worlds affect neural responses related to brand perception, advertising effectiveness, and purchasing decisions;
• AI-Driven Personalization and Consumer Response: Analyzing the neurological and psychological impacts of AI-driven personalized marketing strategies on consumer behavior;
• Ethical Considerations in Neuromarketing Technologies: Addressing the ethical implications and consumer privacy concerns associated with the use of neuroimaging and biometric data in marketing within technologically advanced contexts;
• Cross-Cultural Sensory Marketing Strategies: Investigating how sensory marketing tactics, enhanced by emerging technologies, vary across cultural contexts and influence global consumer behavior.

We invite researchers and practitioners from fields such as marketing, neuroscience, psychology, information technology, and related disciplines to contribute original research articles, reviews, and case studies. Submissions should provide novel insights into how emerging technologies are transforming neuromarketing practices and sensory consumer experiences.

Dr. Yushi Jiang
Dr. Qiang Yang
Dr. Chao Feng
Dr. Fu Liu
Topic Editors