- Article
Segmentation of Young Polish Consumers in Relation to Product Attributes and Willingness to Consume Food Containing Edible Insects
- Anna Platta,
- Anna Mikulec,
- Monika Radzymińska,
- Karolina Mikulec and
- Stanisław Kowalski
This study investigated consumer segmentation regarding insect-based foods among Polish Generation Z students. Data from 947 respondents were analyzed using exploratory factor analysis (EFA) followed by k-means clustering. Two segmentation solutions...

