- Article
Development and Validation of a Consumer-Oriented Sensory Evaluation Scale for Pale Lager Beer
- Yiyuan Chen,
- Ruiyang Yin,
- Liyun Guo,
- Dongrui Zhao and
- Baoguo Sun
Pale lager dominates global beer markets. However, rising living standards and changing consumer expectations have reshaped sensory preferences, highlighting the importance of understanding consumers’ true sensory priorities. In this study, a t...