- Article
Understanding South Korea’s Use of Sports Mega-Events for Domestic, Regional and International Soft Power
- Jonathan Grix,
- Joonoh Brian Jeong and
- Hyungmin Kim
This paper seeks to contribute to the growing literature on ‘soft power’ by focusing on East Asia as a region gaining in political and economic significance; equally, we highlight the role sports mega-events play in the region’s mos...

