Journal of Theoretical and Applied Electronic Commerce Research, Volume 18, Issue 1

In the two-sided market for online streaming content, the platform’s co-opetitive strategy has been wildly discussed, where the platforms cooperate in sharing the broadcasting right of content and meanwhile compete for both subscribers and adve...

Over recent years, social commerce has evolved into a powerful segment of e-commerce, creating new opportunities for brands of all types and sizes. However, if social commerce is to continue to grow and deliver the many benefits it promises, it must...

In e-commerce, retailers often use return shipping insurance (RSI) to solve consumer returns, leading to a high return rate. To reduce this negative effect, we consider restricting rights to restrict consumers from obtaining RSI or buying products. W...

Second-hand trading platforms are helpful to the recycling of resources. It is important to accelerate the construction of second-hand trading platforms and improve people’s willingness to buy second-hand goods. However, due to the uncertainty...

Blogs remain a popular and reliable form of online communication. As the number of dining blogs continues to rise, competition is increasingly fierce. Thus, it is important to not only draw the attention of users but to also secure followers. To incr...

Multichannel and omnichannel strategies have become a critical aspect of retailing. In this study, we present an overview of multichannel and omnichannel retail and discuss its applications in the future of retail. To do so, we explore the different...

Mobile commerce has changed the decision environment for users who intend to reserve a preferred hotel. This study aims to investigate the factors that affect the dynamic click-through decision (CTD) in mobile online travel agency (OTA) search engine...

Prior research suggests that consumers may find prematurely written online information trivial, nondiagnostic, and most likely to be neglected. This article examines the effects of impulsive posting caused by the incentive algorithm of e-commerce on...

The purpose of this paper is to assess the impact of the COVID-19 pandemic on rural e-customers’ preferences in terms of last mile delivery and products purchased via the Internet. This paper is based on the theory of last mile delivery (with a...

Providing the right products, at the right place and time, according to their customer’s preferences, is a problem-seeking solution, especially for companies operating in the retail industry. This study presents an integrated product RS that co...

Understanding the relationships within product co-purchasing is crucial for designing effective cross-selling and recommendation systems in e-commerce. While researchers often detect co-purchase rules based on product attributes, this study explores...

In the last decade, multichannel retailing has grown at a significant rate, especially in emerging markets such as Indonesia, where retailers have embraced multichannel marketing to heighten the customer shopping experience. Improved servicescape&mda...

Mobile commerce is the next generation of electronic commerce that allows consumers to perform many transactions via a mobile phone instead of a desktop computer. To online businesses, this commerce channel also allows them to have almost non-stop ac...

In recent years, e-commerce has assumed a more strategic and relevant role with regard to the good performance of the global retail industry. The facilities and conveniences provided by e-tail contribute to meeting the demands of a more connected con...

The main objective of this article is to investigate the factors that influence customers’ intention to reuse chatbot-based services. The study employs a combination of the technology acceptance model (TAM) with other contributions in the liter...

An emerging online social interaction feature, Danmu, which overlays viewer comments on online videos, has become increasingly popular on video-sharing platforms. Danmu comments may have a social impact on potential viewers’ behavior and thus h...

Small and medium-sized businesses (SMEs) are frequently exposed to a variety of difficulties during global epidemic crises like coronavirus (COVID-19), which may even threaten their lives. The purpose of this study explores the influencing factors of...

Accounts receivable financing is one of the most prominent financing approaches in supply chain finance; nevertheless, in the actual financing process, financial institutions and SMEs have credit risk and information asymmetry risk, which leads to fr...

Confirmation biases make consumers feel comfortable because consistent beliefs simplify the processing of electronic word-of-mouth (eWOM). Whether the helpfulness of eWOM is a belief of information underlying biased information, i.e., positive–...

The question concerning how digital consumption demand has been adapted and how matching business models have been built has become an important practical problem in the digital development of the retail industry. Considering the effects of COVID-19,...

To reduce resource loss and environmental pollution, green CLSC has become a hot issue that manufacturing enterprises pay attention to. In green CLSC, manufacturers would pay attention to the fairness of profit distribution when making sales efforts....

The sharing economy has risen rapidly in the past decade. The development of shared accommodation encourages more hotels and guesthouses to attract customers through online accommodation-sharing platforms, which has become a meaningful way to fight a...

This study investigates, from the perspective of affordance theory, how the implementation of gamification features and mechanisms in online-shopping platforms enable consumers to enjoy immersive shopping experiences and make subsequent shopping deci...

While many online labor platforms have adopted algorithms to monitor or control workforces as a new form of algorithm management, there is no academic attempt to empirically examine how the algorithmic control of platforms influences platform workers...

This study investigates the optimal versioning problem when a monopoly software provider bears the deliberation cost to help reduce consumer uncertainty about SaaS customization. We develop stylized models based on different production strategies and...

Livestream shopping has attracted great attention in an increasingly digitalized society. This study is to explore the mechanism through which social presence and physical presence affect consumer purchase intentions in livestream shopping as an emer...

Blockchain technology (BCT) provides a new way to mitigate the default risks of lease contracts resulting from the information asymmetry in leasing. The conceptual architecture of a consortium blockchain-based leasing platform (CBLP) is first propose...

Consumers need external information to support their product evaluation, especially with regard to experiencing the product during online shopping. Review keywords provide aggregated information of online reviews for consumers. However, whether and h...

This study aimed to examine users’ experiences of using running applications. A total of 20,243 online reviews posted by running-application users were collected from the Google Play Store. The data were analyzed using Leximancer to conduct the...

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In this study, we explore the challenges and potential solutions to blockchain-based voting. As a first step, we present a comparison of the relevant platforms for implementing smart contracts in decentralized applications (dApps). We analyze the top...

Omnichannel is not just a marketing, e-commerce, or customer support buzzword. This future customer engagement platform helps businesses communicate with customers through centralized channels on a smart interface. It is difficult to achieve customer...

In the e-commerce environment, it is very common for consumers to select goods or services based on online reviews from social platforms. However, the behavior of some unscrupulous merchants who hire a “water army” to brush up on reviews...

In recent decades, retail has been faced with a challenging scenario, resulting from the digital transformation driven by advances on the internet that has transformed retail business models, especially in commercial transactions, giving consumers a...

Recommender systems (RSs) are widely utilised across industries as tools to provide users with recommendations based on their preferences. This paper reports on an examination of the influence of trusting beliefs on behavioural intentions to reuse RS...

Consistent with the imminence of the metaverse, academics and industry have been paying more attention to the research into the metaverse. The viewpoint that present studies have linked the metaverse to the virtual space provides an opportunity to de...

Electronic commerce appeared as a new way of managing businesses in the digital era. However, it has also been accelerated by the recent pandemic situation. Retailers had to find new strategies of reaching customers in the online environment. Thus, c...

In the post-epidemic era, the e-commerce industry has become an important engine to promote the new round of growth in China’s economy. However, the frequent quality problems of products, such as shoddy goods and improper products in the market...