Journal of Theoretical and Applied Electronic Commerce Research, Volume 18, Issue 1

In the two-sided market for online streaming content, the platform’s co-opetitive strategy has been wildly discussed, where the platforms cooperate in sharing the broadcasting right of content and meanwhile compete for both subscribers and adve...

Over recent years, social commerce has evolved into a powerful segment of e-commerce, creating new opportunities for brands of all types and sizes. However, if social commerce is to continue to grow and deliver the many benefits it promises, it must...

In e-commerce, retailers often use return shipping insurance (RSI) to solve consumer returns, leading to a high return rate. To reduce this negative effect, we consider restricting rights to restrict consumers from obtaining RSI or buying products. W...

Second-hand trading platforms are helpful to the recycling of resources. It is important to accelerate the construction of second-hand trading platforms and improve people’s willingness to buy second-hand goods. However, due to the uncertainty...

Blogs remain a popular and reliable form of online communication. As the number of dining blogs continues to rise, competition is increasingly fierce. Thus, it is important to not only draw the attention of users but to also secure followers. To incr...

Multichannel and omnichannel strategies have become a critical aspect of retailing. In this study, we present an overview of multichannel and omnichannel retail and discuss its applications in the future of retail. To do so, we explore the different...

Mobile commerce has changed the decision environment for users who intend to reserve a preferred hotel. This study aims to investigate the factors that affect the dynamic click-through decision (CTD) in mobile online travel agency (OTA) search engine...

Prior research suggests that consumers may find prematurely written online information trivial, nondiagnostic, and most likely to be neglected. This article examines the effects of impulsive posting caused by the incentive algorithm of e-commerce on...

The purpose of this paper is to assess the impact of the COVID-19 pandemic on rural e-customers’ preferences in terms of last mile delivery and products purchased via the Internet. This paper is based on the theory of last mile delivery (with a...

Providing the right products, at the right place and time, according to their customer’s preferences, is a problem-seeking solution, especially for companies operating in the retail industry. This study presents an integrated product RS that co...