The digital transition processes have demonstrated an enormous capacity to develop and implement sustainable solutions, which allow solving several problems such as poverty, high rates of species extinction and lack of equal opportunity. However, lit...
Diverse forms of artificial intelligence (AI) are at the forefront of triggering digital security innovations based on the threats that are arising in this post-COVID world. On the one hand, companies are experiencing difficulty in dealing with secur...
16 March 2021
Blockchain has emerged as an important concept at the interface of ICT and higher education. It is a system in which a record of transactions is maintained across several computers that are linked in a peer-to-peer network. Hence, it allows the creat...
1 November 2021
E-commerce is deemed as the sale and purchase of goods and services through the internet in exchange for money and data transfer to complete the transactions. E-commerce is at the forefront of transforming marketing strategies, based on new technolog...
Advertising has been one of brands’ main allies in successfully promoting their products and services, creating trends and changing consumer mindsets, which allows them to increase sales and consequently achieve commercial success. The advertis...
As intelligent systems become increasingly embedded in industrial ecosystems, the demand for transparency, reliability, and interpretability has intensified. This study investigates how explainable artificial intelligence (XAI) contributes to enhanci...
The increasing availability of large-scale consumer data and advances in computational technologies have transformed marketing into a data-driven discipline. Mathematical and computational frameworks play a critical role in supporting decision-making...