Analytics

This article examines the requirements for the successful deployment of business analytics in industry and uses this as a framework to provide a business intelligence perspective on the demise of a case study company, drinks manufacturer HP Bulmer Ltd., resulting in the collapse and takeover of the company in 2003. Based on a scoping literature review and a qualitative interpretivist approach, the article investigates the critical success factors for business analytics software projects and classifies these into five main organisational pillars that are required for successful analytics deployment. Then, using documents available in the public domain, the article examines the case study of HP Bulmer Ltd., which used analytics software in the 1990s and early 2000s as the company attempted to establish itself as a global drinks manufacturer. The article reports on how the company struggled to put the necessary pillars in place for successful use of their analytics systems, but having finally achieved this, then failed to take the necessary decisions to steer the company towards profitability as opposed to rapid growth in turnover. The article uses the case study to reflect on the key aspects of analytics technology deployment and the wider field of digitalisation and digital transformation, and points to the critical importance of political will to formulate and steer data-informed strategy. The research contributes to the development of theory regarding analytics deployment and will be of value to practitioners faced with the challenges of implementing analytics systems in industry.

This study explores the intricate behavioral consumer psychology dynamics of how certain elements—color, price, gender differences, and the concept of the frequency illusion—affect emotions, brand awareness, and consumer decision-making in a digital environment. Going beyond conventional analyses, this study also explores the intersection of sustainable business practices, elucidating the potential for ethical, environmentally conscious, and business-sustainable decision-making. Utilizing a quantitative method and survey data from 207 respondents, this research contributes to a more profound level of understanding of consumer decision-making in the Lebanese retail sector, offering strategic insights for organizations seeking to enhance brand recognition, while aligning with responsible and sustainable practices in today’s dynamic and competitive environment. The study found that psychological cues—color, price, gender differences, and frequency illusion—significantly influence emotions, brand awareness, and consumer decision-making in retail. Future research should examine the tensions in consumer decision-making, where brand awareness and emotional cues can simultaneously facilitate and bias choices, with effects contingent on exposure, demographic characteristics, digital fluency, and cultural context.

This paper uses visualization techniques to analyze the learning process of six machine learning classifiers for multichannel time series classification (MTSC), including five deep learning models—1D CNN, CNN-LSTM, ResNet, InceptionTime, and Transformer—and one non-deep learning method, ROCKET. Sixteen datasets from the University of East Anglia (UEA) multivariate time series repository were employed to assess and compare classifier performance. To explore how data characteristics influence accuracy, we applied channel selection, feature selection, and similarity analysis between training and testing sets. Visualization techniques were used to examine the temporal and structural patterns of each dataset, offering insight into how feature relevance, channel informativeness, and group separability affect model performance. The experimental results show that ROCKET achieves the most consistent accuracy across datasets, although its performance decreases with a very large number of channels. Conversely, the Transformer model underperforms in datasets with limited training instances per class. Overall, the findings highlight the importance of visual exploration in understanding MTSC behavior and indicate that channel relevance and data separability have a greater impact on classification accuracy than feature-level patterns.