Digital Marketing in Practice: Platforms, AI, Trust and Market Solutions

Dear Colleagues,

Digital marketing is a field defined less by abstract debate than by a constant stream of concrete problems that demand practical solutions. Firms face challenges such as last-mile optimization in e-commerce, rapidly shifting platform demographics (for example, changing age patterns on TikTok), trust formation in digital health applications, data integration across channels, and the effective use of AI in customer interaction. These problems are operational and strategic at the same time—and they evolve faster than traditional academic cycles.

The aim of this Special Issue, titled “Digital Marketing in Practice: Platforms, AI, Trust and Market Solutions”, is therefore explicitly applied. We invite contributions that engage directly with real-world problems and offer well-argued, practically relevant solutions. Submissions should clearly state the concrete problem being addressed and explain why solving it matters—academically, managerially, or societally. Theory and methods are welcome, but they must be instrumental: used to explain, design, or evaluate solutions that have clear relevance beyond the paper itself.

The thematic scope is intentionally broad and spans the core domains of contemporary digital marketing, including platforms, analytics, artificial intelligence, customer experience, trust, content, logistics, pricing, and digital ecosystems. There are no rigid boundaries. The single guiding criterion is usefulness.

This Special Issue particularly welcomes contributions from scholars and practitioners who combine solid research competence with an interest in applied problem-solving and industry relevance. The overarching goal is to generate insights that are directly valuable to firms operating in digital markets and, ultimately, to the consumers they serve.

Prof. Dr. Klaus Solberg Søilen
Guest Editor

Manuscript Submission Information

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