Tourism and Hospitality, Volume 6, Issue 4

Dark tourism sites serve as powerful spaces where history, memory, and emotion intersect, shaping both individual experiences and collective narratives. The aim of this paper is to investigate how dark tourism narratives are constructed around post-S...

Community-based tourism (CBT) is deemed a powerful means for enhancing community well-being and ethnic cultural preservation (CP). However, its sustainability has been challenged by resource scarcity, environmental pollution and funding instability i...

Small local museums play a crucial role in safeguarding cultural heritage, but often lack the necessary resources and digital capabilities to engage younger visitors effectively. This study examines whether a mobile serious game can enhance engagemen...

This study aims to examine the determinants of tourist continuance intention in halal tourism in Indonesia and extend the Theory of Planned Behavior (TPB) model by incorporating sustainable tourist citizenship behavior (STCB) and tourists’ emot...

This study investigates how multidimensional value and experience quality shape satisfaction and loyalty in shopping tourism. We extend the QVSL tradition by (i) specifying three hedonic value dimensions (entertainment, exploration, escapism), (ii) d...

The awareness of tourism’s environmental impact has increased interest in sustainable alternatives such as green hotels, yet tourists often fail to translate pro-environmental attitudes into action, reflecting the attitude–behavior gap. T...

The hospitality industry’s rapid adoption of AI service robots has revealed significant variability in consumer acceptance, highlighting the need for personality-based implementation strategies rather than one-size-fits-all approaches. This stu...

In the original publication [...]

Biophilic designs and elements have been the focus of numerous studies due to their potential impact on key marketing outcomes including satisfaction, word-of-mouth, and revisit intentions. However, previous studies have mainly relied on simplified i...

This study explores tourist motivations through a mixed-methods approach, combining qualitative coding of open-ended responses with quantitative network analysis. By examining why vacationing is important, we identified eight motivation categories in...

Community-Based Tourism (CBT) is increasingly pivotal for sustainable rural development in emerging economies, particularly in culturally rich nations like Indonesia. The vulnerability of tourism-dependent communities, starkly exposed by the COVID-19...

In response to growing pressures for sustainability in tourism, this paper examines the techno-economic evaluation of green innovations in small and medium-sized tourism enterprises (SMEs). Focusing on a single case study of a hotel in Greece, the re...

The current study aims to address the research gap regarding inconsistent findings on the effect of environmental knowledge (EK) in enhancing green purchase intention (GPI) by incorporating pro-environmental behavior (PEB) and environmental concern (...

This study examines the intention of Greek tourists who visit national touristic destinations to adopt Artificial Intelligence (AI) chatbots in the tourism sector. Using the UTAUT2 model as a framework, data were collected through a closed-ended ques...

Traditional food products (TFPs) hold a significant place in the cultural and gastronomic identity of Vojvodina, and consumer interest in these products is continuously growing, positioning them among the most relevant research topics in the fields o...

This study examines community-based wellness tourism (CBWT) in Ubud, Bali, focusing on ownership structures, community participation, and the role of local traditions. Using a qualitative design, the data were collected through semi-structured interv...

The Yangtze River Delta (YRD) region has experienced rapid development in its tourism industry, establishing itself as a leading force within China’s tourism sector. However, significant regional disparities continue to hinder its sustainable d...

This study investigates hotel employees’ perceptions of AI-driven human resource (HR) management systems within the Accor Group’s properties across three major European cities: Paris, Berlin, and Amsterdam. These diverse urban contexts, s...

The hospitality sector is undergoing a rapid digital change due to smart technology and artificial intelligence. This presents both possibilities and problems for the development of sustainable innovation. Yet, little is known about how leaders&rsquo...

This research investigates the intersection of construction innovation and cultural heritage through the lens of tourist perceptions of the world’s largest carved golden Buddha, situated at Khao Chi Chan Mountain, Pattaya, Thailand. Positioned...

Tourism marketing videos can lead to positive emotions and visit intention. This study investigated the impact of VR and 2D tourism videos on user engagement, perception, and emotional responses. This research adopted a priori coding, analyzed 52 int...

We propose an edge-enhanced federated learning framework for real-time itinerary optimization in elderly oriented adventure tourism, addressing the critical need for adaptive scheduling that balances activity intensity with health constraints. The sy...

Tourism plays a vital role in promoting local economic growth and preserving cultural heritage, with creative cultural tourism increasingly recognized as a strategy for enhancing tourist engagement. This study examines antecedent factors influencing...

Tourist loyalty is vital for destination success, fostering repeat visits and positive word-of-mouth. This study explores the psychological and safety-related factors driving tourist loyalty to natural attractions in Oman, a rising destination known...

Tourism planning in port cities faces the dual challenge of maximizing economic benefits while mitigating environmental and social pressures. This study examines the case of Piraeus, Greece, by integrating insights from both visitors and residents to...

In the tourism industry, loyalty is a crucial factor that can significantly impact a business’s success and survival. In niche markets such as wine and beer, it is even more relevant, as in Mexico, most businesses are small and medium-sized ent...

Smart tourism destinations, shaped by the integration of tourism and information technology, have become a central theme in international academic research. This study employs bibliometric methods using CiteSpace to conduct co-authorship, co-citation...

This study examines the accessibility of tourism facilities in the Banská Bystrica region of Slovakia for visitors with disabilities and explores the attitudes of service providers toward inclusive tourism. Accessibility remains a key challeng...

Cultural heritage tourism is a vital part of Malaysia’s tourism sector, attracting visitors to iconic UNESCO sites like George Town and Melaka. However, these heritage sites face growing challenges from overcrowding and environmental degradatio...

This research examines Champing, a new niche tourism phenomenon, enjoyed by over 10,000 people, that until now has not been examined in academic literature. The study analyses how Champing markets itself and is perceived by users to evaluate its prop...

Background: In an increasingly digital marketplace, social media marketing activities (SMMAs) have become vital for building consumer–brand relationships, particularly among Generation Z (Gen Z) consumers. Coffee shops offer a unique context be...

Tourism has become an essential driver of local and national economies, and health tourism is one of its fastest-growing sectors. In this context, destination branding plays a vital role in enhancing competitiveness and creating distinctive identitie...

Community-Based Tourism (CBT) refers to forms of tourism owned and managed by local communities, designed to enhance participation, empowerment, and equitable benefit-sharing. This study investigates how climate-induced migration and donor investment...

The adoption of artificial intelligence (AI) and smart technologies is reshaping global hospitality. However, in emerging markets, uptake remains limited by financial, organizational, and infrastructural barriers. This study examines the digital read...

As competition intensifies in the global medical tourism industry, countries are increasingly seeking effective marketing strategies to enhance their market share. Developing such strategies requires a comprehensive understanding of the expenditure p...

This paper examines the burgeoning dental tourism sector in the Republic of Moldova, highlighting its significant economic impact and patient-related considerations. Driven primarily by competitive pricing, the perceived quality of dental treatments,...

This study examines the impact of food authenticity and social media exposure on revisit intention, mediated by the roles of memorable culinary tourism experience and destination image. This research uses a quantitative approach with an explanatory r...

The islands of the Cyclades (located in the South Aegean Sea in Greece) are one of the most famous summer destinations worldwide. Every year, millions of Greek and foreign travelers visit the Cyclades to enjoy the islands’ dazzling light and be...

Background. Length of stay, operationalized here as nights per booking (NPB), is a first-order driver of yield, labor planning, and environmental pressure. The COVID-19 pandemic and the rise of long-stay remote workers (often labeled “slomads&r...

The travel accommodation sector within the sharing economy relies heavily on user-generated reviews. Drawing on data from insideairbnb.com for the Porto district from 2016 to 2020, this study examines the influence of online reviews from the standpoi...

This study examines how psycholinguistic features of online reviews relate to guest satisfaction in Bali’s spa hotel market. Using LIWC-22 category rates from Google Maps reviews, a corpus of 15,560 quality-filtered reviews from ten leading spa...

The present study explores the determinants of tourist satisfaction within the context of wellness tourism in Greece, an emerging segment of the tourism industry that emphasizes holistic well-being. The aim was to assess the overall satisfaction of w...

The present study examines the role of ChatGPT as a travel advisor in influencing tourists’ decision-making in regard to destination visit intentions. Grounded in the Information Systems Success (ISS) model, this study explores three primary re...

This study examines how Batik Ciprat functions as a vehicle for inclusive creative tourism in Karangpatihan Village, Indonesia, whereby individuals with intellectual disabilities contribute to a socially impactful rural tourism model. Grounded in soc...

The issue of organizational sustainability is pivotal in the hospitality industry in the face of increasing environmental and societal pressures. This research investigates the mediating roles of green knowledge sharing (GKS) and green employee voice...

Despite growing global interest in customer experience management, limited research has systematically integrated both quantitative and qualitative approaches to identify service performance gaps and formulate strategic responses in airport settings....

Commemorative gardens—particularly those shaped by classical arboreal symbolism—offer underexplored potential for sustainable destination planning. This study investigates how evergreen species such as laurel, cypress, and holm oak functi...

The aim of this paper is to show that sustainable tourism, the widely accepted benchmark for the present and future responsible tourism industry is, and will continue to be, a myth. The paper takes the form of a review essay and relies on discussions...

In the context of the high development of mobile internet and social media, the social clocking and photographing function of tourism applications has become a key factor to enhance user experience and enhance product competitiveness. Citywalk, as a...

This study aims to bridge the research gap emerging from the relationships between Visual electronic Word-of-Mouth (VeWOM) and brand factors, and their impact on consumers’ behavior by exploring the causal effects of eWOM attributes on hotel br...