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Tourism and Hospitality, Volume 6, Issue 4

October 2025 - 62 articles

Cover Story: Tourism videos, offered in VR or 2D, can evoke emotional responses and inspire travel; however, how viewers experience and react to each format is not fully understood.  This study compared users’ engagement, perceptions, and emotional responses to VR and 2D tourism videos through a thematic analysis of 52 interviews of Gen Z respondents. Using six dimensions—interactivity, authenticity, presence, cognitive, hedonic, and learning values—the study found that VR fostered active exploration and a stronger sense of presence but was negatively affected by rapid motion, distractions, limited control, and fast pacing. Both formats enhanced destination knowledge, though 2D facilitated greater focus on specific elements. VR encouraged discovery and learning, while both formats elicited excitement, happiness, and relaxation. The findings provide insights for designing more engaging tourism videos. View this paper
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Articles (62)

  • Article
  • Open Access
1 Citations
1,072 Views
20 Pages

18 October 2025

Dark tourism sites serve as powerful spaces where history, memory, and emotion intersect, shaping both individual experiences and collective narratives. The aim of this paper is to investigate how dark tourism narratives are constructed around post-S...

  • Article
  • Open Access
1 Citations
1,948 Views
26 Pages

Exploring Youth Tourists’ Perceptions and Willingness to Pay for Improving Community-Based Tourism Associated with Cultural Preservation in Vietnam

  • Van Quy Khuc,
  • Duc Ngoc Doan,
  • An Thinh Nguyen,
  • Khac Lich Hoang,
  • Khanh Cuong Le,
  • Thi Truc Tran,
  • Dieu Huong Le,
  • Thi Huyen Nguyen,
  • Thi Quynh Trang Tran and
  • Phuong Thao Doan

17 October 2025

Community-based tourism (CBT) is deemed a powerful means for enhancing community well-being and ethnic cultural preservation (CP). However, its sustainability has been challenged by resource scarcity, environmental pollution and funding instability i...

  • Article
  • Open Access
1,378 Views
17 Pages

16 October 2025

Small local museums play a crucial role in safeguarding cultural heritage, but often lack the necessary resources and digital capabilities to engage younger visitors effectively. This study examines whether a mobile serious game can enhance engagemen...

  • Article
  • Open Access
1,179 Views
17 Pages

How Do Behavioral Factors, Past Experience, and Emotional Events Influence Tourist Continuance Intention in Halal Tourism?

  • Abror Abror,
  • Dina Patrisia,
  • Yunita Engriani,
  • Firman Firman,
  • Muthia Roza Linda,
  • Vanessa Gaffar,
  • Usep Suhud,
  • Sunthorn Boonkaew and
  • Somnuk Aujirapongpan

16 October 2025

This study aims to examine the determinants of tourist continuance intention in halal tourism in Indonesia and extend the Theory of Planned Behavior (TPB) model by incorporating sustainable tourist citizenship behavior (STCB) and tourists’ emot...

  • Article
  • Open Access
1,135 Views
25 Pages

16 October 2025

This study investigates how multidimensional value and experience quality shape satisfaction and loyalty in shopping tourism. We extend the QVSL tradition by (i) specifying three hedonic value dimensions (entertainment, exploration, escapism), (ii) d...

  • Article
  • Open Access
1,737 Views
20 Pages

Bridging the Attitude–Behavior Gap in Sustainable Tourism: An Extended TPB Model of Green Hotel Purchase Intentions

  • Arthur Araújo,
  • Isabel Andrés Marques,
  • Lorenza López Moreno and
  • Patricia Carrasco García

15 October 2025

The awareness of tourism’s environmental impact has increased interest in sustainable alternatives such as green hotels, yet tourists often fail to translate pro-environmental attitudes into action, reflecting the attitude–behavior gap. T...

  • Article
  • Open Access
1,341 Views
22 Pages

15 October 2025

The hospitality industry’s rapid adoption of AI service robots has revealed significant variability in consumer acceptance, highlighting the need for personality-based implementation strategies rather than one-size-fits-all approaches. This stu...

  • Article
  • Open Access
3,216 Views
21 Pages

15 October 2025

Biophilic designs and elements have been the focus of numerous studies due to their potential impact on key marketing outcomes including satisfaction, word-of-mouth, and revisit intentions. However, previous studies have mainly relied on simplified i...

  • Article
  • Open Access
2,007 Views
19 Pages

Exploring Tourist Motivations: Mixed-Methods Insights for Destination Management

  • Attila Lengyel,
  • Zoltán Bács,
  • Éva Bácsné Bába,
  • Veronika Fenyves,
  • Renátó Balogh and
  • Anetta Müller

14 October 2025

This study explores tourist motivations through a mixed-methods approach, combining qualitative coding of open-ended responses with quantitative network analysis. By examining why vacationing is important, we identified eight motivation categories in...

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Tour. Hosp. - ISSN 2673-5768