- Feature Paper
- Article
Relationship Marketing: A Qualitative Case Study of New-Media Marketing Use by Kansas Garden Centers
- Scott Stebner,
- Cheryl R. Boyer,
- Lauri M. Baker and
- Hikaru H. Peterson
A primary factor limiting the expansion of many Kansas garden centers is marketing. Most of these businesses spend the majority of advertising dollars on traditional media (newspaper, radio, etc.). However, new-media tools such as social-media can be...

