The malagasy rural environment and the development of agricultural microenterprises are closely linked. For Ambalavao Atsimondrano located in the suburban area of Antananarivo, Madagascar, the horticultural chain appears as a buoyant sector; many rural or urban households are dependent upon it. Despite the reputation of the region in this field and support from different organizations, Rural Microenterprises (RMEs) encounter problems in their development. This study highlights the factors blocking entrepreneurial development including education of horticultural entrepreneurs and their ability to deal with complex situations. The aim of the study was to identify the factors affecting the growth of RMEs. A focus group on 33 small farmers considered as RMEs was conducted taking into account their individual characteristics. A typology and value chain analysis resulted in their classification and in comprehension of their empowerment in management. The results indicated that there were 3 types of entrepreneurs or promoters: the experienced traditional (36%), the educated young (33%), and the professional young (31%). Ishikawa diagrams highlight the problems related to entrepreneurial development in funding and information systems. Our conclusions insist on the necessity of improving communications strategies among microentrepreneurs, guidance for entering the market, and professionalizing the horticultural trade, while emphasizing the importance of cooperation between producers.
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