- Article
A Sustainable Solution to Overtourism in the Social Media Era: An Exploratory Analysis on the Roles and Functions of Place–Visitor Relationship (PVR)
- Hyung Min Lee,
- Jinwoo Park and
- Yoonjae Nam
As overtourism has become a serious threat to the tourism industry in recent years, this study attempts to extend the theoretical framework of organization-public relationship (OPR) developed in the public relations scholarship to the context of over...

