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Article

Cruise Tourism for Sustainability: An Exploration of Value Chain in Shenzhen Shekou Port

by 1,2, 3,4, 2 and 1,*
1
Business School, Sichuan University, Chengdu 610065, China
2
Normal College, Shenzhen University, Shenzhen 518060, China
3
School of Community Resources and Development, Arizona State University, Phoenix, AZ 85004, USA
4
International Joint Tourism College, Hainan University-Arizona State University, Hainan University, Haikou 570228, China
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(7), 3054; https://doi.org/10.3390/su12073054
Received: 24 February 2020 / Revised: 5 April 2020 / Accepted: 8 April 2020 / Published: 10 April 2020
Based on the support of governmental policies and the rapid growth of China’s economic development, residents’ living standards, and tourism consumption demand, cruise tourism has continuously developed and its service level has gradually improved, which have become the main driving forces for the sustainable growth of China’s cruise tourism industry. This paper took Shenzhen Shekou Port (SSP) as a research site and used an online text analysis method by Rost Content Mining 6 software to analyze 2552 Ctrip travel network, and then did further study through face to face interviews from the perspective of “tourists source” and “procurement” in the value chain theory. Only by understanding the developing trend of cruise tourists can we cultivate cruise culture, expand cruise tourism market, and finally realize the benign development of cruise tourism. The research results show that the cruise business in Shenzhen should strengthen the senior citizens market and marketing to kids and parents, and improve the satisfaction of cruise passengers in terms of enriching entertainment facilities, elevating service quality, and upgrading duty-free shopping centers. This paper not only focused on the study of cruise tourists in Southern China, but also enriches the research of the cruise value chain. View Full-Text
Keywords: cruise tourism; sustainable development; value chain; Shenzhen Shekou Port cruise tourism; sustainable development; value chain; Shenzhen Shekou Port
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MDPI and ACS Style

Liu, Y.; Dong, E.; Li, S.; Jie, X. Cruise Tourism for Sustainability: An Exploration of Value Chain in Shenzhen Shekou Port. Sustainability 2020, 12, 3054. https://doi.org/10.3390/su12073054

AMA Style

Liu Y, Dong E, Li S, Jie X. Cruise Tourism for Sustainability: An Exploration of Value Chain in Shenzhen Shekou Port. Sustainability. 2020; 12(7):3054. https://doi.org/10.3390/su12073054

Chicago/Turabian Style

Liu, Yanhong, Erwei Dong, Shiqi Li, and Xiaowen Jie. 2020. "Cruise Tourism for Sustainability: An Exploration of Value Chain in Shenzhen Shekou Port" Sustainability 12, no. 7: 3054. https://doi.org/10.3390/su12073054

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