Sustainable Hospitality Management and Marketing: From Theory to Survival Reality

Dear Colleagues,

The recent global circumstances have highlighted the significance of the hospitality industry for its economic and social contributions. This Special Issue examines contemporary trends in management and marketing of hospitality service industries. The United States Department of Labour, Standard Industry Classification (SIC) defines the hospitality industry as encompassing services pertaining to food, drinks, accommodation, transportation and even camping and recreational facilities while other countries often associate it with hotels, bars, restaurants and related facilities (Andrews, 2011). Survival of these businesses will require rethinking and realigning of hospitality management and marketing. Hospitality customer are expected to demand beside quality service and product, safe distancing measures, sanitizing and bio-security measures in all sectors of the hospitality industry. The Special Issue should provide knowledge, concepts, and skills necessary to analyse and evaluate current situation, establish future trends and help hospitality businesses to meet the diversifying demand of hospitality consumers. The issue will cultivate an awareness of rapidly changing and intensifying competition to survive in the industry. It also helps to understand strategies and theories associated with hospitality service ethics, business sustainability and environment responsibility.

Hence, there is a need to investigate how different sectors of the hospitality industry can further enhance ethical principles in managing and marketing safety and sanitation, risk and crisis management, consumer trust in design and delivery of hospitality services to grow the business. 

The main aim of this Special Issue is to explore ‘real life’ problems and challenges linked to hospitality management and marketing and to find solutions to survive in the current global environment.

Dr. Asad Mohsin
Dr. Ana Brochado
Dr. Andi Tamsang Andi Kele
Guest Editors

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