New Technologies in Customer Value Management in the Perspective of Sustainable Development

Dear Colleagues,

The process of customer value management comprises defining the value as well as its shaping, communication, and offerings to customers. The process is significantly affected by dynamically developing new technologies, on the one hand, and on the other hand, by the concept of sustainable development, the implementation of which is perceived as a response to the many challenges of contemporary times. The levels on which the assumptions of sustainable development are formulated and implemented include not only the natural environment, but also economy, society, culture, and technology.

The premise for implementation of scientific research in the sphere of the proposed issues, especially include the fact that introduction of new technologies brings about changes that considerably go beyond the scope of its functioning. This is reflected in the concept of technological determinism, in the ongoing changes in consumer behavior, and in the emergence of new business models. At the same time, it should be stated that, currently, the goal of technology management is the creation of a spiral of values in which what is possible in the sphere of new technologies will be an inspiration for what is advisable in the sphere of business, marketing, and vice versa.

This Special Issue aims to answer the question of whether, and if so, to what extent the application of new technologies at individual stages of customer value management contributes to the implementation of the assumptions of sustainable development. Reducing the research gap in the sphere of the presented issues will be achieved through the studies concerning the co-creation of the offer by consumers and enterprises, and the impact of these processes on sustainable development. The papers in which the authors indicate what forms of distribution and value communication support sustainable development in the physical transformation period of markets into datasets are also desirable. It would be valuable to look at the issues of new technologies, sustainable development, and management of customer value from the perspective of various industries and the experience of various countries. Implementation of the formulated goal is expected to be supported by papers based on empirical research as well as studies in the form of conceptual work.

Assoc. Prof. Magdalena Sobocińska
Guest Editor

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