Dear Colleagues,

We are living in a disruptive world where digital technology, the social justice movement, and the recent development of global health threats are reshaping human behavior. In this rapidly changing social, political, economic, and cultural environment, fostering a deeper understanding of sustainable consumption behavior would play a critical role in reinforcing sustainable development in industry practices.

Therefore, this Special Issue invites studies that investigate the new trends and development of sustainable consumption in today’s disruptive and challenging environment by focusing on topics that pertain to effective communication, consumer education, and consumer value co-creation and consumption behavior. We identify consumption behavior as a process that involves complex decisions and actions that encompass the production, purchase, use, and disposal of a product or service (Lim, 2017). Further, we aim to provide a holistic view of sustainable behavior through this Special Issue by encouraging studies that investigate the social and economic aspects of sustainability, in addition to the environmental aspect. As social and economic sustainability is relatively less studied within the literature (Sesini, Castiglioni and Lozza, 2020) we aim to include diverse facets of sustainable impacts by addressing the holistic conceptualization of sustainable consumption behavior.

Some of the suggested keywords are:

1. Sustainable consumption behavior
2. Effective and innovative communication strategy
3. Digital technology
4. Consumer education
5. Ethical labeling
6. Consumer value co-creation behavior
7. Fair-trade consumption
8. Green packaging
9. Consumer disposal behavior and waste reduction

Lim, W.M. (2017). Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing. Journal of Business Research, 78, 69–80.

Sesini, G., Castiglioni, C. & Lozza, E. (2020). New trends and patterns in sustainable Consumption: a systematic review and research agenda. Sustainability, 12, 5935; doi:10.3390/su12155935

Prof. Dr. Jiyoung Kim
Prof. Dr. Stacy H. Lee
Prof. Dr. Gargi Bhaduri
Dr. Tae-Im Han
Guest Editors

Manuscript Submission Information

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• Sustainable consumption behavior
• Effective and innovative communication strategy
• Digital technology
• Consumer education
• Ethical labeling
• Consumer value co-creation behavior
• Fair-trade consumption
• Green packaging
• Consumer disposal behavior and waste reduction