- Article
How Cyber Security Enhances Trust and Commitment to Customer Retention: The Mediating Role of Robotic Service Quality
- Roshan Panditharathna,
- Yang Liu,
- Fabio Vinicius de Macedo Bergamo,
- Dominic Appiah,
- Peter R. J. Trim and
- Yang-Im Lee
Cyber security is supportive of robotic service provision, the objective of which is to help marketers achieve their aim of providing a high level of service. Marketers need to be aware of cyber security issues and adhere to established cyber securit...

