- Article
A Preliminary Investigation of the Effect of Ethical Labeling and Moral Self-Image on the Expected and Perceived Flavor and Aroma of Beer
- George Van Doorn,
- Rose Ferguson,
- Shaun Watson,
- Justin Timora,
- Dylan Berends and
- Chris Moore
Ethical labelling has been shown to influence taste/flavour perception. Across two experiments, the present study examined how ethical labelling and moral self-image influenced both the expected (Experiment One) and perceived (Experiment Two) taste/f...

