Int. J. Environ. Res. Public Health, Volume 18, Issue 3 (February-1 2021) – 522 articles
Cover Story (view full-size image): Media campaigns have been used by public health practitioners to raise awareness about the link between sugary beverages and diet and health risks. However, media campaigns have also been used for more than a century by transnational firms, including The Coca Cola Company and PepsiCo, to market branded sugary beverage purchases and intake and have contributed to rising obesity and diet-related non-communicable diseases worldwide. Guided by a scoping review, this paper shares a novel media campaign typology to help diverse actors evaluate the collective impact of media campaigns to reduce sugary beverage health risks. This typology can be applied to many social, environmental, diet, or health issues that use media campaigns. It can also inform strategic communications for a social change movement to encourage healthy hydration behaviors. View this paper.
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